Senior content strategist / Freelance journalist
Greater New York City Area
- Current
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- Senior Content Strategist at Avenue A | Razorfish
- Freelance Journalist (Self-employed)
- Past
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- Senior Content Strategist at Avenue A | Razorfish
- Communications Specialist at AMBiT Consulting
- Content Strategist at Blast Radius
- Associate Producer at Canadian Broadcasting Corporation
- Education
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- The University of British Columbia
- Simon Fraser University
- Recommended
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6 people have recommended Jeffrey - Connections
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177
connections
- Industry
- Publishing
- Websites
Jeffrey MacIntyre’s Summary
Here's a precis of my hybrid career.
I'm a freelance journalist specializing in culture, science and technology reporting, with a focus on "ideas" journalism. My writing appears online and in print for publications such as The New York Times, Wired, Slate, Elle, NY Observer, Boston Globe and San Francisco Chronicle. I have related experience in television and radio, and I'm regularly interviewed. I was a producer at an award-winning multi-platform (TV/web) show considered a precursor of YouTube and model for Al Gore's Current TV.
I'm also an active consultant and subject matter expert in the fields of interactive content strategy, communications, project and change management with seven years' experience across numerous client engagements. I specialize in working with media properties, developing strategic editorial objectives for their interactive platforms and training their editorial departments. I am a member of the Avenue A | Razorfish media and entertainment practice.
I reside in New York City with my fetching wife.
Jeffrey MacIntyre’s Specialties:
online journalism, editorial strategy, interactive / online media, print journalism, consulting, interactive, content strategy, stakeholder management, new media, project management, public relations, corporate communications, change management, broadcast journalism
Jeffrey MacIntyre’s Experience
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Senior Content Strategist
Avenue A | Razorfish
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
June 2008 — Present (2 months)
Recruited to guide content strategy on another AARF client commitment.
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Freelance Journalist
Self-employed
(Self-Employed; Myself Only; Writing and Editing industry)
January 2000 — Present (8 years 7 months)
Freelance journalist specializing in culture, science and technology reporting, with a focus on "ideas" journalism.
My work appears frequently for leading publishers such as The New York Times Company (NYT, Boston Globe), Conde Nast (Wired, Wired News), Hearst (San Francisco Chronicle), Washington Post Newsweek Interactive (Slate), Hachette Filipacchi HFMUS (Elle), Reed Elsevier (Variety), Observer Media Group (New York Observer), Salon.com, MIT (MIT Technology Review), F&W Publications (Print), Institutional Investor, Azure, Torstar (Toronto Star), CTVglobemedia (Globe & Mail), Canadian Broadcasting Corporation, Lycos, Canwest Global (National Post, Vancouver Sun, The Province), and Transcontinental Media (Vancouver Magazine, Elle Canada). -
Senior Content Strategist
Avenue A | Razorfish
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
January 2008 — April 2008 (4 months)
Team lead of the integrated client-consultant content group for Conde Nast's Women's Wear Daily (WWD.com), as part of its major web redesign and re-platforming:
*Led delivery of their editorial strategy, including specific approaches to blogging, video, audio, newsletters, syndication, events, image assets, mobile, editorial programming, cross-promotion, user-generated content, print extensions, and free/paid recommendations;
*Managed editorial planning of content migration;
*Established metadata guidelines and adapted for SEO recommendations;
*Coordinated production of style guide and various content deliverables;
*Advised on web editorial best practices; and
*Responsible for ongoing issue management.
Deployed as a contract Senior Content Strategist for Avenue A | Razorfish. Senior client- and agency-side references available. Click my referrals here for a taste. -
Communications Specialist
AMBiT Consulting
(Privately Held; 1-10 employees; Public Relations and Communications industry)
2000 — December 2007 (7 years)
Direct client communications strategy (stakeholder management, document management, strategic planning) as the senior communications resource, and occasional project lead, for a boutique project management consulting agency located in Vancouver, Canada, including significant public sector assignments ($40-100M) in higher education, cultural institutions and healthcare sectors across Canada. Enagements have ranged from strategic communications campaigns to project managing IT implementations. Please visit www.ambit-consulting.com for more information.
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Content Strategist
Blast Radius
(Privately Held; 201-500 employees; Online Media industry)
November 2006 — July 2007 (9 months)
Recruited to guide client content strategy on multiple projects, including the web renewals of a leading US new media property and a popular multinational consumer brand. Representing Fortune 500 brands such as Starbucks, Nike, BMW, Nintendo and Universal Studios, Blast Radius is the interactive agency of record in Canada.
My first project was to guide content strategy for Yahoo! Research. -
Associate Producer
Canadian Broadcasting Corporation
(Government Agency; 10,001 or more employees; Writing and Editing industry)
August 2002 — May 2003 (10 months)
Producer and occasional co-host for ZeD TV, an internationally broadcast, EMMY- and WEBBY-winning dual-platform (web/TV) program on independent arts and culture. According to Wikipedia, ZeD is considered a precursor to YouTube and model for Al Gore's Current TV. Responsible for managing an online community of over 40,000 contributors, defining web editorial strategy and 100% of online content writing, being an on-air personality, sourcing content from the web, managing artist contracts and some writing for scripts. 2002-03 season. Please visit www.cbc.ca and www.cbc.ca/zed for more information.
