Jeff Laurie, Copywriter

Current

• Independent Professional at Jeff Laurie & Co./MoltoMedia (Self-employed)

Past

• Assoc. Marketing Director, Direct Mail at Harvard University Press
• Special Sales, Trade Division at Houghton Mifflin

Education

• University of California, Berkeley

Recommended

3 people have recommended Jeff

Connections

65 connections

Industry

Marketing and Advertising

Websites

• My Company

Jeff Laurie, Copywriter’s Summary

Award-winning freelance copywriter and creative director with over 25 years experience. In-depth expertise in all creative elements of circulation marketing and, increasingly PPC marketing and SEO. My work has been featured in several industry publications, including a two-page spread on a 5+ year control, in Inside Direct Mail.

I am the author of "Writing for Online Media," a chapter in "Write On Target," by Donna Baier Stein. (It was written in 1997, so it's somewhat outdated now.)

I've worked in a wide range of subject areas and, in addition to my continuing assignments from publishers, I'm developing expertise in SEO and online lead generation for small to mid-sized businesses.

Jeff Laurie, Copywriter’s Specialties:

Direct Response Copy & Creative Direction
Email Marketing / Landing Pages
Online Audience Development
Circulation Marketing and Retention
New Business Packages
Vouchers and Standard Packages
PPC Marketing
SEO


My clients have included magazines, web sites, enewsletters, print newsletters, financial services, investment publications and others in fields as diverse as --

Business
News
Financial Services
Technology
Consumer, Lifestyle & Entertainment
Health

Jeff Laurie, Copywriter’s Experience

• Independent Professional

  Jeff Laurie & Co./MoltoMedia (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  September 1983 — Present (26 years 4 months)

  See Above for Description

• Assoc. Marketing Director, Direct Mail

  Harvard University Press

  (Educational Institution; 11-50 employees; Publishing industry)

  September 1981 — January 1983 (1 year 5 months)

  Responsible for all catalogs and individual direct mail promotions for one of the country's preeminent scholarly publishing companies.

• Special Sales, Trade Division

  Houghton Mifflin

  (Public Company; 1001-5000 employees; Publishing industry)

  September 1979 — August 1981 (2 years )

Jeff Laurie, Copywriter’s Education

• University of California, Berkeley

  B.A, Honors , 1966 — 1970

Additional Information

Jeff Laurie, Copywriter’s Websites:

• My Company

Jeff Laurie, Copywriter’s Groups:

New England Direct Marketing Assoc.

•    Direct Mail Group
•    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
•    Direct Response Mercenaries

Jeff Laurie, Copywriter’s Honors:

Circulation Marketing Awards (CDMA)
Folio: Awards

Jeff Laurie, Copywriter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch