Jeff Larche

Current

Owner at Digital Solid

Past

VP Interactive Services at ec-connection
VP Direct Response Solutions at respond360 (subsidiary of BVK)
President and Owner at Cap1 Business Interactive

see less...

Recommended

6 people have recommended Jeff

Connections

239 connections

Industry

Internet

Websites

Jeff Larche’s Experience

Owner

Digital Solid

(Internet industry)

February 2009 — Present (10 months)

Contract work with clients looking for marketing technology strategies and services.
VP Interactive Services

ec-connection

(Privately Held; Marketing and Advertising industry)

September 2005 — January 2009 (3 years 5 months)

Operations and Management:
Turned ec-connection from a 6-person extension of Nelson Schmidt into its own business unit of upwards of 15 employees. Responsible for the creation of a disciplined interactive project management / work trafficking system. Successfully delivered projects for clients such as Northwestern Mutual, Sony Creative Software and Honeywell International

Social Media and Search Engine Marketing:
Oversaw the creation of new product offerings in social media and search engine marketing, including optimized micro-sites and online PR / blogging strategies (including his own: http://www.DigitalSolid.com).

Web Metrics Innovator:
Positioned ec-connection as experts in generating and measuring online ROI through such innovations as the creation of the the nationally-recognized Content Interest Index web metric (http://tinyurl.com/677djy).
VP Direct Response Solutions

respond360 (subsidiary of BVK)

(Privately Held; 11-50 employees; Marketing and Advertising industry)

April 1998 — September 2004 (6 years 6 months)

Assisted in the founding of this customer relationship management company (www.respond360.com) and led the direct response department. Oversaw the planning and execution of direct marketing, interactive and print communication programs. Worked with a wonderful group of people and still miss the experience.
President and Owner

Cap1 Business Interactive

(Privately Held; Myself Only; Internet industry)

October 1994 — September 1996 (2 years )

Created and executed a business design that provided direct mail, database marketing and web site development services to a targeted business niche. Outsourced the design and development work to a great crew working at a company known at that time as Stark Media. When I sold the business to join BVK (and ultimately, to co-found respond360), I met Erin Peerenboom, whom I now have the honor of counting as part of the ec-connection team.

Additional Information

Jeff Larche’s Websites:

Jeff Larche’s Interests:

Database Marketing, Direct Response, Email Marketing, Web Marketing, Search Engine Marketing, Reading, Films, Rock Climbing, Yoga, Kayaking, Buddhism, Music