Jeff Lane - Search Engine Marketing

Current

Interactive Marketing Manager at Engine Yard

Past

Interactive Marketing Manager at Obama for America
Interactive Marketing Manager at Healthline Networks, Inc.
Interactive Marketing Associate at Healthline Networks

Production Assistant/Coordinator at Various Film/TV Productions

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Education

University of California, Santa Cruz

Recommended

3 people have recommended Jeff

Connections

120 connections

Industry

Internet

Websites

My Company

Jeff Lane - Search Engine Marketing’s Summary

Online Marketing professional specializing in Search Engine Marketing and Web Analytics, and large-scale pay-per-click advertising (1 million+ keywords)

• Successfully managed over 1 million keywords to drive online traffic, new customer acquisition and online revenue via SEM.
• Advanced proficiency with Google AdWords, AdSense, Yahoo Search Marketing, MSN adCenter, and third-tier PPC ad networks (MIVA, Enhance, etc…).
• Certified by Google as an AdWords Qualified Individual.
• Current knowledge and experience with SEM and SEO best practices.
• Analytics experience using market analysis tools (HitWise, ComScore) and web analytics (Google Analytics, Unica) to track results, create dashboards and make data-driven decisions.
• Drive and flexibility from working in a startup environment; one that requires creative marketing skills, the ability to work independently and cross-functionally and being a good team player to collaboratively drive results.

Jeff Lane - Search Engine Marketing’s Specialties:

SEM, PPC, Google AdWords, Web Analytics, Google Analytics, DART/DFP, Google AdSense, Search Engine Marketing, Interactive Marketing, keyword research, Google Website Optimizer, ROAS optimization, SEO

Jeff Lane - Search Engine Marketing’s Experience

Interactive Marketing Manager

Engine Yard

(Privately Held; Internet industry)

June 2009 — Present (7 months)
Interactive Marketing Manager

Obama for America

(Internet industry)

2008 — June 2009 (1 year )

SEM / Landing Page Optimization for the Barack Obama Presidential Campaign.
Interactive Marketing Manager

Healthline Networks, Inc.

(Privately Held; 11-50 employees; Internet industry)

March 2008 — July 2008 (5 months)

Search Engine Marketing (SEM), Pay-Per-Click Marketing (PPC)
Interactive Marketing Associate

Healthline Networks

(Privately Held; 11-50 employees; Internet industry)

June 2006 — March 2008 (1 year 10 months)
Production Assistant/Coordinator

Various Film/TV Productions

(Internet industry)

2004 — 2006 (2 years )