LinkedInJeff Kershner

Jeff Kershner

Automotive Sales Marketing Consultant - Leveraging the Internet to Increase Car Sales & Profit - Speaker - Change Agent

Washington D.C. Metro Area
Marketing and Advertising
  1. DealerRefresh,
  2. HookLogic, Inc.
  1. Younger Motor Cars,
  2. MileOne,
  3. Mercedes-Benz of Hagerstown
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Automotive Marketing Consultant | Car Dealership Strategist ♦ Online Marketing ♦ Website ♦ Internet

– Present

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  • Online Reputation...
  • Online Marketing
  • Automotive
  • Email Marketing
  • Dealer Management
  • Seminar Speaker
  • Public Speaking
  • Speaking Engagements
  • Conference Speaking
  • Sales Management
  • Sales Operations
  • Direct Sales
  • Internet
  • Online Advertising
  • Online Sales
  • Online Communities
  • Online Communications
  • Online Branding
  • Reputation Management
  • Car Dealership
  • Car Sales
  • Vehicles
  • Technology Development
  • Mobile Technology
  • Internet Sales
  • Website Development
  • Website Promotion
  • CRM software
  • Customer Relations
  • Customer Satisfaction
  • Customer Retention
  • Customer Acquisition
  • Automotive Sales
  • Change Management
  • Organizational Change
  • Change Leadership
  • Business Change...
  • CRM
  • Dealers
  • Automobile
  • E-commerce
  • Lead Generation
  • Marketing
  • Sales Process
  • Customer Service
  • Retail
  • Web Marketing
  • Management
  • Sales
  • Community Sites
  • See 35+  See less


Automotive Marketing Consultant | Car Dealership Strategist ♦ Online Marketing ♦ Website ♦ Internet

– Present (10 years 10 months)Baltimore, Maryland Area

Vice President of Strategy and Consumer Experience

HookLogic, Inc.
– Present (3 years)Baltimore, Maryland Area

Director of Marketing - Online Marketing - Dealership Marketing

Younger Motor Cars
(1 year 9 months)Washington D.C. Metro Area

Ecommerce Manager

(2 years 6 months)

Internet Marketing Sales and BDC Director

Mercedes-Benz of Hagerstown
(2 years 10 months)

Internet Sales and Marketing Manager

Sharrett Inc.
(6 years 4 months)

Service and Parts Representative

Hagerstown Honda
(4 years 2 months)

Honors & Awards

AWA Lighthouse Award

PCG Digital Marketing

DealerRefresh was rewarded the readers choice AWA Lighthouse Award for best online content and community given out by PCG Digital Marketing. The award was presented during the 3rd annual Automotive Website Awards breakfast ceremony in Las Vegas.

“Members of the automotive dealer community DealerRefresh, have made this website a top destination for peer advice, vendor feedback, and mentoring.”

Additional Honors & Awards

★ 2 Lighthouse Awards - Readers Choice AWA Lighthouse Award, 2010, 2011

★ Passion Award

★ Frequent Speaker at Digital Dealer, NADA Conference, WARDS Industry Conference, JD Power Roundtable, Digital Marketing Strategies Conference DMSC

★ Published in Dealer Magazine, Digital Dealer Maaagzine, Automotive News

★ Sit on several Dealer Advisory Boards

★ Worked closely with Autotrader and Sat on their panels when they launched their dealer reviews feature.


DealerRefresh Online Community and Blog(Link)
March 2004

DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends.

Since the very first published article on March 15th of 2004, we’ve been writing and discussing (with even the occasional debate) best practices for leveraging Internet marketing and new age sales processes within the car dealership.

Prior, there was no other site that brought other automotive Internet sales professionals together in one virtual spot. For that reason, DealerRefresh was born; the very first website of its kind, dedicated to the internet sales and marketing professionals grinding away everyday at the dealership.

Over the years, DealerRefresh has grown and matured into what it is today and is now one of the most recognized websites within our industry.

From internet marketing best practices for your dealer, what works with SEO and car dealer search engine marketing, how online video fits into your dealer’s landscape to online reputation management for your dealership; if the topic has not been recently written about, check the archives or submit your suggestion of topic to discuss using Ask/Answer. And just released…the ALL NEW DealerRefresh Dealer Technology Forum.

DealerRefresh also hosts an array of guest postings. We love to hear from industry experts and other Interent Sales Managers that are passionate about their jobs and how they’re elevating their dealer to another level.

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