SVP Director of Client Services at ID Media
Greater New York City Area
- Current
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- Board Member at RawVoice
- Owner/Producer at Friday Night Dance Party podcast
- SVP Director of Client Services at ID MEDIA
- Member at AAAA Digital Marketing Committee
- Past
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- Vice President, Marketing/GM at K2 DIGITAL
- Media Director at ANGOTTI, THOMAS, HEDGE, INC
- Associate Media Diretor at KETCHUM ADVERTISING
- Education
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- Arizona State University
- Recommended
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2 people have recommended Jeff - Connections
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335
connections
- Industry
- Marketing and Advertising
- Websites
Jeff Hinz’s Summary
Jeff is an experienced media professional with over 20 years Online/Offline media planning/buying across a range of categories.
Jeff joined ID Media (www.idmediaww.com) in May 2002 as Senior Vice President, Director of Client Services for the New York office. Among the clients Jeff oversees are Johnson & Johnson, HBO, Miracle-Ear, Nikon, Subaru, SC Johnson and Nautilus.
Jeff is frequently quoted in the press and speaking at conferences – Ad Age, MediaPost, DM News, OMMA East 2006 - providing insight into existing and emerging media opportunities. Being ahead of the curve, he was featured early on in the evolution of RSS advertising (Wall Street Journal:10/24/2005).
Jeff is also a current member of the AAAA’s Interactive Marketing & New Media Committee.
Prior to joining ID Media, Jeff served for three years as Media Director at K2 Digital, a leading Silicon Alley pioneer. For clients like Smith-Kline Beecham, Jeff and his team were able to achieve measurable online results through alliances and partnerships, more aggressive negotiating, development of innovative creative units, and more rigorous buy management and optimization.
Prior to K2, Jeff distinguished himself as Media Director at Angotti, Thomas, Hedge. There his team planned and managed all national and local media with General Motors MediaWorks for the Saab Automobile division.
Before that, Jeff was Associate Media Director at Ketchum Advertising, where he worked for eight years managing the media plans for the brand and dealers of the ACURA division of American Honda Motor Co.
Jeff has been honored by MediaWeek and appeared on their list of “Western Stars” in 1994. He has also received Ketchum Advertising’s Award for Innovation in Media and Ketchum Communications’ Right Way achievement award.
Jeff graduated from Arizona State University, with a major in Marketing and a minor in Computer Electrical Engineering. He and his wife live in Manhattan with their two children.
Jeff Hinz’s Specialties:
Intenet media planning and buying, P&L, contract negotiations, recruiting, staff management, new business development
Jeff Hinz’s Experience
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Board Member
RawVoice
(Privately Held; 11-50 employees; Internet industry)
February 2007 — Present (1 year 6 months)
RawVoice is a new media company that has a team of 11, we have created a web based software product called the RawVoice Generator, it is showcased at our company properties, Blubrry.com, TechPodcasts.com, PodcasterNews.com and PodcastPromos.com.
We provide turnkey instant media solutions for companies looking to deploy a web 2.0 media solution capabale of delivering both video and audio. RawVoice also provides advertising opportunities for 1,500 plus podcasters that we represent on the above properties.
www.rawvoice.com -
Owner/Producer
Friday Night Dance Party podcast
(Privately Held; Myself Only; Music industry)
March 2006 — Present (2 years 5 months)
Strategic development of independent media, production of audio-visual content, web design (CSS, XHTML). Outside consulting of same nature.
A Podcast To End The Week, Feel The Beat And Move Your Feet. FNDP features Disco, Funk, Soul, R&B, Hip Hop, House, Drum & Base, Dance, Techno, New Wave, Pop, Rap and Rock & Roll!
Download FNDP to your iPod @ www.fridaynightdanceparty.com -
SVP Director of Client Services
ID MEDIA
(Public Company; 51-200 employees; Marketing and Advertising industry)
May 2002 — Present (6 years 3 months)
ID Media (the world’s largest buyer of DRTV and digital media) helps the world’s leading advertisers profit in today’s fast-changing media marketplace.
Clients: Johnson & Johnson, L’Oreal, HBO, Merck, Maybelline, Nautilus, Subaru of America, Lending Tree, SC Johnson, Jose Cuervo, Nikon, Miracle-Ear, Pennzoil/Quaker State, Cayman Islands, Milk, American Standard, Purina, Education Management Corporation, Ohio Savings
Senior Vice President, Director of Client Services - May 2002 to present
• In charge of New York Office Account Service (media planning) Group.
• Provide clients a positive ROI via response driven media plans/buys (Internet, DRTV, direct mail, FSIs).
• Oversee development of effective cross-platform media campaigns.
• Responsible for annual revenue projections/new business goals.
• Member of ID Media Executive Committee, responsible for guiding business operations.
• Primary inter-agency liaison within the Interpublic Group of Advertising Agencies. -
Member
AAAA Digital Marketing Committee
(Marketing and Advertising industry)
October 1999 — Present (8 years 10 months)
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Vice President, Marketing/GM
K2 DIGITAL
(Public Company; 51-200 employees; ktwo; Marketing and Advertising industry)
August 1999 — May 2002 (2 years 10 months)
Clients: Chase, Compaq, Morgan Stanley, Bristol-Myers Squibb, ING/Aetna, Business Week Online, Smith-Kline Beecham, Silversea Cruises, Preferred Hotels, Micato Safaris, Webster Bank, Cablevision
Vice President, Marketing/GM - December 2001 to May 2002
• In charge of all New York office P&L, sales, marketing, operations.
• Responsible for primary/secondary consumer research and web site usability.
Executive Director of Marketing Strategy - December 2000 to November 2001
• Integrated all media/marketing efforts with technology using customer centric approaches to develop strategies for web sites, intranets/extranets, wireless, and online marketing for existing clients.
Executive Media Director - August 1999 to December 2000
• Determined strategic online marketing direction for clients based on relevancy and value propositions.
• Used behavioral modeling to steer direction of marketing plans. -
Media Director
ANGOTTI, THOMAS, HEDGE, INC
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 1995 — August 1999 (3 years 11 months)
Clients: Saab Cars USA, Barron’s, Fuji Photo Film USA, RCN, New York Restaurant Group
Media Director - July 1997 to August 1999
Associate Media Director - October 1995 to July 1997
• Oversaw all aspects of media planning for entire agency.
• Interacted with creative and account planning teams to derive marketing strategies for all accounts.
• Analyzed competitive strategies, media expenditures/tactics and product positioning for all accounts. -
Associate Media Diretor
KETCHUM ADVERTISING
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 1987 — September 1995 (8 years 4 months)
Clients: Acura Division of American Honda Motor Co. Inc., KFC, Oracle, Healthnet HMO, Pacificare, Thermador ranges, Kids William & Clarissa toiletries, Stor retail chain, Paragon Restaurant Group
Associate Media Director - August 1993 to September 1995
Media Supervisor - December 1989 to August 1993
Media Planner - April 1988 to December 1989
Assistant Media Planner - June 1987 to April 1988
• Provided direction for network/cable upfront planning of over $64 MM.
• Negotiated national magazine schedules/contracts based on client needs and fiscal parameters.
• Established positive morale in media department by stimulating creativity.
Jeff Hinz’s Education
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Arizona State University
BS, Advertising, 1981 — 1986
- Activities and Societies:
- Beta Theta Pi, President, Social Chariman, Rush Chairman
Additional Information
Jeff Hinz’s Websites:
Jeff Hinz’s Groups:
Corporate Member: Association of Downloadable Media
Member: AAAA Digital Marketing Committee, New Media Breakfast
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Association for Downloadable Media member
Jeff Hinz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
