Jeff Herz

Current

Director, Interactive Services at C2 Creative
Chief Technology Officer at Rockstar Skills
Managing Consultant at JMO Consulting

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Past

VP - Digital Project Management at CoActive
VP - Technical Project Management at MKTG
VP - Integration Technology (IT) at US Concepts

Sr. Technical Project Manager at IconNicholson LBI
Technical Project Manager at AETN - A&E Television Networks
East Coast Operations Manager at Pelagon
Technical Project Manager at Epsilon Interactive
Director, IT Strategy Global Applications Manager at Euro RSCG Worldwide, Euro RSCG 4D
VP Operations and Development at Safety Director
Director, e-Commerce Operations at iXL
Project Manager at Bloomberg

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8 more...

Education

Binghamton University
Ithaca College

Recommended

20 people have recommended Jeff

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Jeff Herz’s Summary

Jeff is an expert program manager who brings over 18 years of multifaceted experience in the digital and interactive space.

Throughout his career, Jeff has taken high-level strategic marketing ideas and applied them to tactical solutions and applications that drive revenue, increase productivity, and reduce organizational cost. He has worked with Fortune 500 organizations to develop and implement creative, best-in-class strategies, processes, technologies, and large-scale marketing applications including eCRM, DAM and CMS. He has also consulted with smaller companies to implement systems and portals to effectively improve collaboration.

Jeff has a proven track record of managing resources, leading successful projects, and implementing effective, high-functionality systems for Fortune 500 clients

Jeff Herz’s Specialties:

Program Management, Marketing Automation, Digital Asset Management, Content Creation and Management, Content Management Systems, Operations Management, Business Analysis, Global Applications, Vendor Management and Outsourcing, Requirements Gathering and Documentation, Business Process Re-engineering, Workflow Automation, Strategy Development, Broadcast and Media, Identity Management, IT Security, Single Sign-On (SSO), Technical Assessments, Strategic Planning, Quality Assurance, System Security

Jeff Herz’s Experience

Director, Interactive Services

C2 Creative

(Public Company; Marketing and Advertising industry)

October 2009 — Present (2 months)
Chief Technology Officer

Rockstar Skills

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)

Manage the technology production and implementation for this Career Services website for those seeking a distinctive career upgrade. We are dedicated to providing exemplary service to outstanding clients. We promise to protect and enhance their greatest investment: their personal career brand.

We believe in knowing the evolving job market and its trends intimately. We believe in hand-selecting the most current and effective search tools and tactics for your particular vertical and level of experience. We believe in providing specialized, individual attention and developing customized presentation materials that best present your unique skills and experience. We believe in resumes that work and by work, we mean get you work commensurate with your talent and salary goals.
Managing Consultant

JMO Consulting

(Information Technology and Services industry)

August 2005 — Present (4 years 4 months)

JMO Consulting is a U.S.-based software management consultancy and software outsource provider that specializes in assembling and managing teams of highly skilled developers that augment your in-house development resources.

We are a full service technology solutions organization that focuses on digital development and marketing application services

We provide strategic, integrated, digital driven business and marketing solutions for the consumer and business markets.

Believing in the fusion of ideas and technology, we create online brand experiences to connect with consumers and affect change.

Leading an experienced team of professionals who understand the digital development space like no-one else. We are experts in digital marketing and communications solutions delivery. We don´t pretend to do anything else.

Digital solutions are not an add-on service. It is our service.

Also Providing Operations, Technical Project Management and Business Analysis for various clients in the telecommunications, email/interactive marketing, marketing work-flow automation product and digital broadcast industries.

This included writing and reviewing use cases, gathering and documenting requirements, acting as a liaison between business and technology, managing client relationship, managing project scope, keeping stakeholders abreast of project status and milestones, overseeing the installation and maintenance of a secure infrastructure that required meeting significant compliance and audit standards.
VP - Digital Project Management

CoActive

(Public Company; Marketing and Advertising industry)

November 2007 — June 2009 (1 year 8 months)

Implemented policies in order to provide clients with more timely web sites, application and technical product development projects.

Established an agile development methodology to provide a more predictable, repeatable, transparent and consistent delivery process.
VP - Technical Project Management

MKTG

(Privately Held; Market Research industry)

November 2007 — June 2009 (1 year 8 months)

Managed the entire software lifecycle development cycle of an end-to-end digital supply chain for marketing content and assets helping a high tech leader drive a $17MM global business case based on content reuse and decreasing redundancy and agency spends. A top six CMO initiatives for 2009

Deployed an end-to-end digital supply chain for marketing content and assets helping a high tech leader drive a global business case based on content reuse, decreasing redundancy and agency spends.

Led the global rollout of an enterprise Digital Asset Management (DAM) system for to users in 30 countries at a global high tech market leader

Created a self-service, custom publishing tools helping a top consumer goods company, quickly and cost effectively drive co-branded tactics through its distributors and retailer channels

Developed product road map for world class enterprise marketing tools that brought together various marketing applications through workflow, template creation, content object and digital asset management

Implemented Agile development methodology to better handle client’s fast paced delivery requirements increasing our throughput time by 20% through the entire Software Development Lifecycle

Reduced the number of reported defects by over 30% by establishing best practices that added structure to make the delivery process more repeatable, transparent and consistent,

Lowered outside labor cost by 33% over 6 months by holding vendors accountable to their estimates

Hired and managed team of on-shore technology leads and off-shore developers to deliver quality solutions that utilize a Software as a Service Architecture
VP - Integration Technology (IT)

US Concepts

(Public Company; Marketing and Advertising industry)

November 2007 — June 2009 (1 year 8 months)

Ran the IT (Information Technology) Department, managing a team of 6 network engineers, system administrators and help desk administrators, upgrading core technologies to ensure the network and infrastructure was reliable and dependable, improving uptime by over 80%.

Applied standards, controls and audits to the entire IT process in order to be SOX compliance

Reduced internal costs by 33%, by identifying and eliminating inefficient and redundant services

Implemented an issue tracking system, which improved overall resolution time and allowing for optimizing the staffing model based upon the types of request

Migrated Network Operations Center from shared service to dedicated collocation center

Negotiated contracts with all vendors in order to drive optimum service while still managing costs

Determined the optimal model for staffing vs. outsourcing

Developed and managed budgets for operations and capital expenditures
Sr. Technical Project Manager

IconNicholson LBI

(Public Company; 51-200 employees; Marketing and Advertising industry)

June 2007 — November 2007 (6 months)

Overseeing the Deployment of technical websites, managed through CMS
Technical Project Manager

AETN - A&E Television Networks

(Privately Held; Broadcast Media industry)

November 2006 — April 2007 (6 months)
East Coast Operations Manager

Pelagon

(Privately Held; 11-50 employees; Computer Software industry)

May 2006 — November 2006 (7 months)
Technical Project Manager

Epsilon Interactive

(Public Company; 51-200 employees; Information Services industry)

November 2005 — May 2006 (7 months)

* Led the successful delivery of a multi-million dollar email marketing integration for a major financial institution's credit card business
* Wrote Business Requirements documenting security, connectivity and encryption needs of a client in order to manage their email communications channel
* Developed the technical requirements and data process overview documentation which was utilized by the developers and QA for their design and test case creation
* Built a requirement trace ability matrix to match the business and technical requirements to ensure that all requirements were properly addressed in the solution
* Developed project plan to coordinate multiple initiatives and tracked open issues
* Managed the client relationship, streamlining the account management process
* Demonstrated organization, process standards and project management best practices
Director, IT Strategy Global Applications Manager

Euro RSCG Worldwide, Euro RSCG 4D

(Public Company; 10,001 or more employees; HAVS; Marketing and Advertising industry)

September 2001 — September 2005 (4 years 1 month)

* Work with corporate marketing to ensure that IT tools and applications were up to date
* Participate in the development and execution of the IT Strategic Architecture that provided a 24-month road map for the Global IT organization with IT Security oversight
* Product manager for client extranet (collaboration) and enterprise intranet (portal)
* Test all new releases of hardware (HP Blades, Cisco Routers. EMC SAN) and software (IBM WebSphere Portal, VBCS, SQL) to ensure successful implementation
* Project Managed 4 projects within the Architecture through various stages of the Software Development Life Cycle
• Ran a $5 million enterprise level migration project spanning 18 months
• Implemented an iterative development process for new software projects
• Utilized UML (Rational Rose) to analyze and evaluate business process
• Initiated Change Management Process to ensure smoother delivery
•Re-Engineered Business Processes to create a smoother workflow
VP Operations and Development

Safety Director

(Privately Held; 1-10 employees; Internet industry)

January 2001 — September 2001 (9 months)

• Managed two projects to produce a B2B eCommerce Catalog and a Reporting/Tracking Tool for Safety and Health Compliance Market
• Gathered business requirements and wrote functional specifications
Director, e-Commerce Operations

iXL

(Public Company; 1001-5000 employees; IIXL; Internet industry)

June 1998 — January 2001 (2 years 8 months)

• P&L responsibility with $28.5 million in Revenue and $17 million in COGS.
• Responsible for operation budget of 100 person engineering department.
• Managed 7 Software Development Engineers, which were responsible for technical strategy, infrastructure, design, development and deployment of backend web systems
• Formed strategic partnerships with technology vendors
• Established QA practice
• Supervised multi-functional project teams as they went through a risk analysis of potential outcomes based upon client requirements
• Conducted Project Reviews to ensure communication among creative, technical and strategy team members to ensure projects progressed towards client's goals
• Ensured that the correct billing rates were being applied for work performed
Project Manager

Bloomberg

(Privately Held; 1001-5000 employees; Financial Services industry)

June 1995 — June 1998 (3 years 1 month)

Jeff Herz’s Education

Binghamton University

MBA , International Business, Finance , December 1991 — May 1993
Ithaca College

BS , Marketing, Speech Communications , August 1987 — May 1991

Additional Information

Jeff Herz’s Websites:

Jeff Herz’s Interests:

Professional Interest: Business Process Re-engineering, Identity Management, Portal Implementation, Budgeting, Management, Workflow Automation, Requirements Gathering, Technical Assessments, System Security, Project Management, Strategic Planning, Quality Assurance, Regression Testing, Load Testing, Infrastructure Support, Application Support, Product Management Personal Interests: Baseball, Fantasy Baseball, Golf, Hockey, Baseball Cards, Writing, Cooking