
Owner & Co-Founder of bambu
China

Owner & Co-Founder of bambu
China
15 years in Asia
9 years in China
Currently based in Shanghai, China
Brand communications and marketing executive turned social ecopreneur
Honed my skills on the biggest and best brands in the world....
Now, building our own brand, BAMBU - a pioneer in sustainable business
Creating a new model within the housewares industry with award-winning designs, sharp marketing, and customer service excellence, with social and environmental benefits. Creating positive change and trying to bring benefit to everyone in our supply chain.
Launched new retail concept in Shanghai, China (NEST)
Focusing on supply chain opportunities in China
branding and identity
navigating in a global landscape
supply chain
marketing
(Consumer Goods industry)
February 2000 — Present (9 years 6 months)
We set out to change the world by turning people on to renewable materials. We have built a growing product line of housewares and kitchen and table top products made from organically grown bamboo. Bamboo is truly a remarkable renewable resource. But bamboo is only the beginning......
(Retail industry)
January 2008 — July 2008 (7 months)
We developed the concept for NEST around the idea of 'Design with a Conscience'
The ‘design with a conscience’ concept is demonstrated by both intelligent design and responsible manufacturing. Responsible manufacturing encompasses three aspects. The materials used are natural, renewable or recyclable, or the product creation process has a low impact on the environment, or there are distinct social advantages benefiting people in China.
NEST hosts the exclusive product lines from a group of young promising companies producing in China, and each in their own way, promoting a better and more humane world. The brands joining NEST offer a unique blend of contemporary product design, high quality craftsmanship, and responsible manufacturing.
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
March 2000 — December 2005 (5 years 10 months)
Management responsibilities for Coca-Cola Asia Pacific. Brands include Coke, Coke Light, Sprite, Fanta, Increased revenue three-fold and expanded brand portfolio under my watch. Led the first creative work for any Coke brand (Sprite) produced in Asia to be picked up in US and other Europe markets. Lots of wins along the way.
(Consumer Goods industry)
1995 — 1999 (4 years)
BS , School of Journalism , 1979 — 1984
documentary films, micro-finance, snowboarding, fly fishing, surfer, cooking, new technology
American Chamber of Commerce
Grameen Foundation
Best Product Design, 2008 - Table Top - International Housewares Association
Green By Design Best Product Design, 2008, Gourmet Housewares Association
Design Award Finalist, 2007 - Kitchen Product - International Housewares Association
Design Distinction, 2005 - International Design magazine
Best New Product, 2004 - Fortune magazine