
Founder, Food Fete Press Events
Houston, Texas Area

Founder, Food Fete Press Events
Houston, Texas Area
1 more...
After spending two decades as a public relations professional, including running my own full-service PR agency, I combined my personal passions and professional know-how to launch a sponsored media events business that showcases new food, beverage and kitchenware products to the press.
The first event, Food Fête (www.foodfete.com), debuted in Jan.' 05 and creates a platform for food, beverage and housewares companies to show new products and build relationships with specialty food, beverage and lifestyle journalists. I've produced Food Fête twice annually since then.
In early 2007, I built upon the Food Fête's successes to launch Peek (www.peekevents.com), a press event for consumer lifestyle products.
We are always looking for companies with new products for our events, as well as PR agencies and consumer brands that want to participate as sponsors.
public relations, PR, PR events, media events, food PR, lifestyle marketing, brand marketing, communications consulting, event marketing, food marketing, food public relations, gourmet food
(Sole Proprietorship; 1-10 employees; Public Relations and Communications industry)
June 2004 — Present (4 years 2 months)
Food Fete produces sponsored press events that showcase new gourmet food, beverage and kitchenware products to the food press.
Having worked in PR for far too many years (not to mention being a foodie), I saw a need and personal desire for helping smaller, entrepreneurial food companies get in front of the press. The sponsored press event model appeared to be the best way to make that happen, which is continually affirmed by the results that our exhibitors receive.
Our upscale, intimate format is more like a cocktail party than a mini-trade show. Companies show off their new products on tabletops, giving the food press a chance to sample and get to know the food marketers.
Our martini & wine bars plus yummy passed hors d'oeuvres also add to the festivities.
I am always open to hearing about new ideas and partnerships that expand the model, so if you have something in mind, drop me a line.
BS, Journalism, Public Relations, 1979 — 1981
gourmet food, cooking