Jeff Yang

Current

• Vice President and Consumer Strategist, Global Insights at Iconoculture
• Columnist at SFGate.com

Past

• General Manager at Cultural DNA
• CEO/Cofounder at Factor, Inc.
• Founder/Publisher at aMagazine: Inside Asian America

Education

• Harvard University

Recommended

2 people have recommended Jeff

Connections

500+ connections

Industry

Marketing and Advertising

Jeff Yang’s Summary

--columnist and featured contributor, Village Voice
--founder, editor, and publisher, aMagazine: Inside Asian America
--cofounder and CEO, Factor, Inc.
--editor and coauthor of EASTERN STANDARD TIME: A Guide to Asian Influence in American Culture (Houghton Mifflin)
--coauthor of I AM JACKIE CHAN: My Life in Actioin (Ballantine)
--author of ONCE UPON A TIME IN CHINA: A Guide to the Cinemas of Hong Kong, Taiwan, and Mainland China (Atria/Simon & Schuster)
--general manager of Cultural DNA, a marketing and custom-content development firm specializing in niche and affinity audiences

--currently senior director and consumer strategist, Asian & Asian American Markets for Iconoculture, the leading consumer advisory and research firm (www.iconoculture.com)
--check out my biweekly column, "Asian Pop," at sfgate.com/columns/asianpop/archive/