
Managing Director at Tagoras
Raleigh-Durham, North Carolina Area

Managing Director at Tagoras
Raleigh-Durham, North Carolina Area
I show organizations how to use social media, Internet marketing, and e-learning to increase revenue and customer engagement. I have more than a decade's experience as an entrepreneur, executive, and marketing professional in the field of Web technology and online learning.
I advise organizations on how to leverage new technologies to create successful Web-based learning communities for members, customers, and other stakeholders. I also help organizations increase adoption and sales for their existing online knowledge and learning offerings.
I speak frequently at conferences and for private organizations on topics related to new Web technologies, marketing, and business model innovation. For information about my speaking, visit http://www.jeffthomascobb.com/speaking.
I write the Mission to Learn blog at http://blog.missiontolearn.com as well as the Hedgehog & Fox blog at http://www.jeffthomascobb.com/blog/. I also publish articles, eBooks, and other media frequently. See, for example, the free eBook Learning 2.0 for Associations at http://www.alearning20.com.
I serve on the Professional Development Section Council of the American Society of Association Executives and am an adviser to Philantech, provider of the PhilanTrack™ online grant proposal, reporting and management system.
Business strategy development. marketing strategy, consultative selling, solution selling,social media strategy, internet marketing, online marketing strategy, blogging, podcasting, writing, online learning, e-learning, edumarketing, open source software, open education, open content models, associations, membership organizations
(Privately Held; Market Research industry)
February 2009 — Present (10 months)
Tagoras is a market research and consulting firm specializing in digital strategies to attract, educate, and retain members and customers.
Our first research report, Association E-learning 2009 (www.elearning2009.com) was published in March. We're also the publishers of the free - and very popular - eBook Learning 2.0 for associations (www.alearning20.com).
(Management Consulting industry)
September 2008 — Present (1 year 3 months)
As a consultant, I bring a strategic marketing and sales perspective to social media, online learning, and other Web tactics. My goal is to help organizations increase customer or member engagement and boost revenues with successful online knowledge and learning offerings.
American Society of Association Executives, Association Forum of Chicagoland, Medbiquitous, Association Executives of North Carolina, NTEN