SVP, Creative Director at Leo Burnett
Greater Chicago Area
SVP, Creative Director at Leo Burnett
Greater Chicago Area
Provide strategic leadership for idea generation and concept development across all interactive and digital channels. Partner with creative teams to develop concepts and solutions that will achieve stated goals and motivate our said audience to take action.
Digital Strategy, Creative Development, Interactive Branding, Online Marketing, Interactive Production, Video Production, Technology, Market Trends, Marketing, Advertising
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
July 2007 — Present (2 years 5 months)
Inspire creativity and innovative thinking.
Provide strategic leadership for idea generation and concept development across all interactive and digital channels.
Partner with creative teams to develop concepts and solutions that will achieve stated goals and motivate our said audience to take action.
Work with Account Directors, Planning team and Media department to help determine the strategy for a project, allocate resources appropriately to the project, and then enthuse the team with the creative and conceptual vision and direction to realize that strategy through to project completion.
Be an agency lead for industry practices, standards and trends.
(Public Company; WPP; Marketing and Advertising industry)
July 2006 — July 2007 (1 year 1 month)
Manage efficiency and performance of entire Interactive Production department. Lead Production staff to continue to meet and exceed expectations set by Executive Management team. Partner with Group Account Directors to assure on-time and on-budget delivery for complete Ogilvy Chicago Interactive book of work. Coordinate with Group Account and Creative Directors to ensure model internal operations. Scope, conceptualize and pitch new and organic growth opportunities. Work side by side with production staff, designers, writers, editors and developers to ensure a seamless and consistent digital experience. Foster thinking throughout the organization as it pertains to online video, rich media and emerging technologies. Grow senior level client relationships and present solutions that fulfill their business needs through the use of rich media and emerging technologies.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
March 2004 — July 2006 (2 years 5 months)
Work with CEO and Executive Directors to scope, conceptualize and pitch new and organic growth opportunities. Outline integrated digital campaigns that meet client objectives and consistently communicate innovative brand marketing. Work side by side with production staff, designers, writers, editors and developers to ensure a seamless and consistent digital experience. Partner with Group Account Directors to help drive the overall direction of integrated marketing solutions. Foster integrated marketing thinking throughout the organization as it pertains to online video, rich media and emerging technologies. Foster senior level client relationships and present solutions that fulfill their business needs through the use of rich media and emerging technologies. Work with Creative Directors to assure on-strategy creative development. Work with Client Service Directors to assure on-time and on-budget delivery for their online book of work.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
September 2001 — October 2003 (2 years 2 months)
Executive Producer of all film and video production and post-production for the United States Army’s recruiting websites. Manage efficiency and performance of entire department of Senior Producers, Producers, and Production Assistants. Work with CEO, Executive Marketing Operations Director, General Manager and CFO to create and implement internal process. Work with Group Account Directors to assure on-time and on-budget delivery for complete online book of work.
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
November 1999 — July 2001 (1 year 9 months)
Managed multiple Producers and Creative Directors on various brands.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
November 1998 — November 1999 (1 year 1 month)
(Privately Held; 11-50 employees; Internet industry)
February 1997 — November 1998 (1 year 10 months)
Acting Director of the Internet department.
(Privately Held; 11-50 employees; Internet industry)
July 1996 — February 1997 (8 months)
Handled all corporate marketing efforts. Assisted business development by qualifying potential leads and creating the promotional material to distribute.
JBS , Advertising & Marketing (School of Journalism) , 1992 — 1996
Italian 1994 — 1995
1980 — 1992