North American Marketing at Audatex
Greater San Diego Area
North American Marketing at Audatex
Greater San Diego Area
Hands-on marketer with U.S. and international experience in high-tech and consumer brands. Go-to-market strategies, marketing communications, branding, PR, Web, advertising and channel. Metrics-driven philosophy with focus on teamwork, productivity and results. Turn-around expert and builder. Industries: Software. Wireless. Brand athletic apparel/equipment. Healthcare.
Go-to-market strategies, marketing communications, branding, PR, Web, advertising and channel.
(Public Company; Computer Software industry)
September 2007 — Present (1 year 11 months)
North American Marketing for Audatex, a Solera company whose global brands provide software and services to the automobile insurance claims processing, and automobile repair and parts industry. Solera companies serve more than 50,000 customers in more than 50 countries.
(Partnership; 1-10 employees; Marketing and Advertising industry)
July 2007 — Present (2 years 1 month)
Provide marketing services including branding, advertising, marketing communications, web design, channel programs, events and online strategies.
(Public Company; 1001-5000 employees; Sporting Goods industry)
March 2006 — July 2007 (1 year 5 months)
Created marketing infrastructure for the Corporate Sales Group, which targets Fortune 500 clients through a U.S. channel. Budget, marketing mix, web, collateral, promotions, channel strategy, events, PR, CRM, extranet. TaylorMade adidas Golf is part of the adidas Group.
(Privately Held; 51-200 employees; Telecommunications industry)
September 2000 — March 2006 (5 years 7 months)
Responsible for day-to-day marketing operations, including marketing communications, web, advertising, PR and trade shows. Management of global budget, agency vendors and international marketing staff in Asia and Europe. Marketing lead for 2003 re-branding effort.
(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)
February 1999 — September 2000 (1 year 8 months)
Day-to-day management of U.S. news media relations. Crisis management and executive counsel, press communications, strategic messaging and positioning. Managed in-house press liaison.
(Government Agency; 10,001 or more employees; Government Administration industry)
September 1997 — February 1999 (1 year 6 months)
Media relations staff member of the Office of Media and Public Relations during transition from near-bankruptcy to full restoration of AA+ bond ratings from Wall Street agencies and re-establishment of $300 million in general fund budget reserves. County is the 4th largest in U.S.
(Public Company; 501-1000 employees; Newspapers industry)
July 1989 — September 1997 (8 years 3 months)
Eight years as newspaper journalist in Southern California with publications including the Los Angeles Times, covering government, education, legal, general news assignments and features. Winner of a dozen reporting/writing awards from the Society of Professional Journalists, San Diego Chapter; San Diego Press Club; Orange County (CA) Press Club; North County Press Club.
Cycling. Coaching. Creating. Web. Reading. Writing. Music. Technology. News.
A dozen writing awards in categories of news, features, government, team reporting and column writing from multiple professional journalism associations -- Society of Professional Journalists, San Diego Press Club, Orange County (CA.) Press Club, North County Press Club. 1992 Fellow Knight Center for Specialized Journalism, University of Maryland.