SEO Analyst at Home Depot
Greater Atlanta Area
- Current
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- SEO Analyst at Home Depot
- Internet Marketing Consultant at Jazar Dezign / The Marketology Group at Jazar Dezign
- Past
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- Strategic Internet Marketing Manager at Headquarters Air Command (United States Air Force)
- Education
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- American Intercontinental University
- American Intercontinental University
- American Intercontinental University
- Tidewater Technical Institute
- Hampton University
- Recommended
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27 people have recommended Mr. Marketology | - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Mr. Marketology | Jeff Beale’s Summary
EXECUTIVE BIO
Jeff Beale is passionate about Internet marketing and the different techniques involved in bringing customers and businesses together through interactive and informative means. As founder and CMO of Jazar Dezign, Jeff puts his MBA from AIU as well as his 12 years of marketing experience to work.
Jeff began his career as a web designer for the United States Air Force providing them with a registration portal for their annual symposium thus saving them over $35K in the first year alone. He then migrated to the corporate sector working for a small digital agency providing web design, search engine optimization and rich media marketing for them and their clients.
With ability for strategic planning and capacity to generate results, he developed great part of his career in the digital marketing space earning him a position as a SEO Manager with 360i, an award-winning digital agency that helps Fortune 500 marketers reach their target audiences. This providing him the opportunity to work with major retailers such as Saks, The Children’s Place and Audible as well as major firms in the financial space such as E*TRADE and TrustedID.
SUMMARY OF QUALIFICATIONS
Successful mastery of Internet marketing in the areas of interactive web site development, SEO, PPC / SEM and strong relationship building with social media marketing.
With over 12 years of web marketing & online branding experience, I am able to help achieve online business goals by identifying market niches, improving ranking and increasing traffic. Internet marketing demands successful lead generation methods combined with a process of lead capture and a measurable analytic to identify new opportunities.
OBJECTIVE
To deliver business marketing strategies that improve company's competitive edge while expanding their customer base through increased referrals, saving them time and money which reduces marketing costs.
Mr. Marketology | Jeff Beale’s Specialties:
Internet marketing, search engine optimization (SEO), search engine marketing (PPC / SEM), web design, keyword analysis, eMarketing, link population, Ad placement, business marketing, marketing
Mr. Marketology | Jeff Beale’s Experience
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SEO Analyst
Home Depot
(Public Company; HD; Marketing and Advertising industry)
January 2010 — Present (3 months)
Responsible for the day-to-day management of search engine optimization on THD websites driving high quality, revenue-generating search engine traffic to our websites.
• Develop & execute natural search plans, conduct keyword research, monitor search rankings & other key metrics, optimize web pages and develop link-partner relationships.
• Help define Web site content needs and oversee its development with proper SEO methodologies
• Work with internal teams to prepare and launch SEO initiatives
• Develop comprehensive linking strategies to support presence of multiple brands
• Monitor and report performance on all search-optimization efforts
• Investigate and implement new technologies, services, and automation capabilities and/or vendor solutions that drive search optimization efforts
• Assist in development of strategic plan for online optimization programs -
Internet Marketing Consultant at Jazar Dezign / The Marketology Group
Jazar Dezign
(Marketing and Advertising industry)
June 2001 — Present (8 years 10 months)
Provide Internet marketing consultation, online advertising, website promotion, and website design services to companies in need of enhancing their online presence.
• Conduct online marketing research and competitive research
• Analyze analytic data to find opportunities and weaknesses
• Drive completion of key high visibility project with very aggressive deadlines
• Provide leadership and direction to project teams by understanding business processes, gathering requirements, identifying potential usability issues & managing scope
• Obtained first page positioning organically in the search engine for several clients using best possible key terms saving them thousands of advertisement dollars
• Develop and implement corporate web site operations. Manage projects and design staff in developing clients' web sites according to scope
• Develop online marketing strategy integrating initiatives such as SEO, SEM, SMM, and DWOM -
SEO Manager
360i
(Privately Held; Marketing and Advertising industry)
March 2008 — May 2009 (1 year 3 months)
Working as a SEO Manager for 360i, an award-winning digital agency, focused on assisting Fortune 500 marketers in reaching their target audiences through interactive marketing.
• Provide optimization strategies in line with Internet standards which have increased major digital audio retail client's ranking by 25% and traffic by 59% within an 8 months time. Reported by Omniture.
• Provide site assessment and optimization strategies which increased major financial holding firm ranking by 23% and traffic by 13% without major site overhaul.
• Provided technical recommendations for optimization and usability to major clothing retailer during their redesign. Traffic increased to 116% over baseline as reported by Coremetrics. Worked on SEO and PPC / SEM for this client.
• Trained and manage a team of SEO coordinators and technicians to provide site assessment, recommendation documentation and reports on an ongoing bases. -
Media Coordinator
360i
(Privately Held; Marketing and Advertising industry)
March 2008 — May 2009 (1 year 3 months)
Certified as a Google Adwords Professional with SEM (paid and organic search) and Media (banner/display, e-mail marketing, co-registration) experience.
Work experience in Google Adwords, Yahoo Search Marketing and MSN Ad Center platforms.
• Research, implementation, optimization media campaigns for 360i clients in the retail industry.
• Execute key client paid search media strategies and plans
• Write creative copy for paid search media campaign ads
• Analyze media plans and provide reporting for media campaigns
• Monitor campaign performance and make optimization recommendations -
Marketing Director
ShoutrStream Technology
(Marketing and Advertising industry)
November 2001 — February 2006 (4 years 4 months)
• Reshape the company overall E-marketing strategies
• Promote their services through multiple online channels of marketing
• Carrying out their SEO campaigns obtaining top organic search engine position for several company web sites. Maintained position for over 24 months.
• Obtained and managed over 70 mid sized to Fortune sized clients providing them rich media marketing platforms
• Generated over $400,000 in annual sales over a 12 month period.
• Helping them out to improvised their CMS solution
• Reshaped company brand to promote consistency and deliver new message
• Development, Design and Delivery in the areas of Marketing Assessments
• Developed email marketing campaigns
• Prepared and analyzed online tracking reports
• Reviewed corporate web page, recommended revisions, and completed all necessary updates -
Strategic Internet Marketing Manager
Headquarters Air Command (United States Air Force)
(Marketing and Advertising industry)
February 1997 — May 2001 (4 years 4 months)
• Manage implementation and upgrade of corporate level computer system.
• Included project management, multi-system design and programming, administration of system policies and procedures, training, and troubleshooting.
• Developed worldwide symposium website in-house averaging 4000 hits daily.
• Responsible for all aspects of internet information, saving organization over $40,000 in contract costs and increased productivity by automating nearly 40% of processes.
• Designed all graphics and page layouts to include the cover of the Symposium's 700-page proceedings book utilizing Photoshop and Fireworks.
• Operate in Top Secret an Secret Environment with Security Clearance.
Mr. Marketology | Jeff Beale’s Education
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American Intercontinental University
MBA , Management , 2005 — 2006
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American Intercontinental University
BA , Marketing , 2004 — 2005
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American Intercontinental University
AA , Art in Business , 2003 — 2004
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Tidewater Technical Institute
Network Administrator 1998 — 2001
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Hampton University
AA , Business , 1989 — 1991
Additional Information
Mr. Marketology | Jeff Beale’s Websites:
Mr. Marketology | Jeff Beale’s Groups:
100 Black Men of America - South Metro
Business Marketing Experts
Big Brother s Big Sisters of America
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Executive Suite -
On Startups - The Community For Entrepreneurs -
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION -
Business Marketing Experts -
Linked:HR (#1 Human Resources Group) -
Inbound Marketers - For Marketing Professionals -
Business Development -
Online Marketing Experts -
Consultants Network -
Recruiting Professionals Network -
Internet Recruiting -
Start-Up Phase Forum -
Job & Career Network -
Recruitment Consultants and Staffing Professionals -
Search Marketing Salon -
Search Engine Land -
Search Engine Optimization-SEO -
SearchEngineWatch.com Forums -
SEO SEM (Search Engine Optimization & Internet Marketing) -
B2B Online Marketing -
Openreq.com (Recruiters & Staffing Professionals) -
Online Marketing Media -
Search Engine Marketing World -
SEO Expert -
B2B Conversion Optimization Network -
Freelance professionals -
CPA (Certified Public Accountant) -
PPC Pro People -
Linked Strategies -
E-Recruitment Group Jobs & Resumes -
Global Jobs Network -
JobsDirectUSA -
Star:Jobs Professional Career Center -
Job Openings, Job Leads and Job Connections! -
U.S. Jobs, Careers and Networking -
Business Owners, Entrepreneurs and Start-Ups -
HR, Staffing and Recruiting Professionals Forum -
Small Businesses Forum -
Executives and Managers: Networking, Forum and Jobs -
Marketing and Sales: Networking, Forum and Jobs -
Information Technology: Networking, Forum and Jobs -
Search Engine Paradise -
Virtual Office Assistant and Web Design Projects -
Contract, Consulting, Freelance and Part-Time Jobs -
Marketing Mastermind Group -
The Job Board: New York -
Metro Atlanta Business Network
