Jeff Bacon

Current

Owner at Design 4 Direct

Past

Marketing Consultant at Thomson Reuters
Director of Marketing at ProDoc, Inc.
Owner/Creative Director at Bacon Design (Sole Proprietorship)

Director - Product Management at SBC
Creative Director at SBC
Associate Creative Director at Smith Harrison Direct
Art Director at Unicover Corporation
Art Director at Smith Hemmings Gosden

see less...

5 more...

Education

The University of Texas at San Antonio

Recommended

2 people have recommended Jeff

Connections

41 connections

Industry

Graphic Design

Websites

My Website

Jeff Bacon’s Summary

Visual Artist and Marketing Director with more than 30 years of experience.

Extensive graphic design experience.

Proficient in strategic development and execution of successful marketing and advertising processes and programs for businesses in several industries including: software, telecommunications, finance and computers.

Excellent planning, analytical and conceptual abilities.

Skilled at managing multiple projects, from concept through production, tracking, and analysis, to achieve marketing objectives.

Jeff Bacon’s Specialties:

Emphasis on graphic design, creative strategy development, and implementation.

Jeff Bacon’s Experience

Owner

Design 4 Direct

(Graphic Design industry)

May 2009 — Present (7 months)

Graphic design services specializing in print, mail and web for the direct marketing industry.

With over 30 years of experience in advertising and marketing as an art director, copywriter, creative director, product manager, and director of marketing, my extensive experience gives me a unique edge as a designer. I have the talent and experience to produce outstanding creative work and my in-depth understanding of marketing means that work is always strategy-driven and crafted to achieve each client's marketing objectives for the project.

It's not enough that a project look great when it's finished. Every aspect of the design must contribute to successfully driving results and achieve the project's goals.
Marketing Consultant

Thomson Reuters

(Information Services industry)

August 2008 — October 2008 (3 months)

Consulted with marketing and advertising departments in the West group at Thomson Reuters, after the sale of ProDoc, to facilitate the integration of branding, marketing and advertising programs.
Director of Marketing

ProDoc, Inc.

(Computer Software industry)

April 2005 — October 2008 (3 years 7 months)

Responsible for strategic planning, development, production and tracking of all marketing initiatives to sell subscription-based automated document assembly software to small law firms.
Owner/Creative Director
Bacon Design (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

January 2000 — April 2004 (4 years 4 months)

Owner of agency/design studio providing print and mail direct response advertising, sales and collateral materials, and web design.
Director - Product Management

SBC

(Public Company; 10,001 or more employees; SBC; Telecommunications industry)

January 1998 — November 2000 (2 years 11 months)

Product Manager for Customer Premises Equipment, responsible for creation and implementation of product and marketing plans. Developed, wrote and produced print and direct mail programs promoting product line to SBC small business customers.
Creative Director

SBC

(Public Company; 10,001 or more employees; SBC; Telecommunications industry)

June 1995 — December 1997 (2 years 7 months)

Managed pilot direct response advertising agency program for Yellow Pages, including: initial training program, job description development, budget and staffing requirements. Established and maintained agency procedures and creative standards. Developed marketing/creative strategies and programs for internal and external clients. Supervised creative staff of six managers, 34 artists and support personnel.
Associate Creative Director

Smith Harrison Direct

(Marketing and Advertising industry)

June 1991 — May 1995 (4 years )

Developed creative strategies, copy and art for assigned accounts. Managed creative teams in creation – from concept through production and distribution – of print and direct mail programs on all agency accounts, including: 3M Health Information Systems, APEX — A Program of the Associates Financial Services, Ballet West, Brigham Young University, EQUIS International, Mountain Bell, Mountain Fuel, Mutual of Omaha, Proform, United Savings Bank, United Way of Greater Salt Lake, Utah Opera, WordPerfect, and Zions Bank.
Art Director

Unicover Corporation

(Consumer Goods industry)

July 1989 — March 1991 (1 year 9 months)

Responsible for creative development and art for all promotional and direct response programs for World Trade Division, representing the postal agencies of 16 foreign countries in North America.
Art Director

Smith Hemmings Gosden

(Marketing and Advertising industry)

April 1985 — April 1989 (4 years 1 month)

Developed creative strategy and art for all print, promotion and direct mail projects for assigned accounts, including: American Express Travel Related Services, Automobile Club of Southern California, Avco Financial Services, Crocker Bank, Disney Home Video, FHP, First Interstate Bank of California, Glendale Federal Savings, Home Savings and Loan, Los Angeles Regional Food Bank, Mazda, Merrill Lynch, The Salvation Army, Union Bank, Viacom Cablevision and World Vision.

Jeff Bacon’s Education

The University of Texas at San Antonio

BA , 2001 — 2004

Additional Information

Jeff Bacon’s Websites:

My Website

Jeff Bacon’s Interests:

Visual arts of all kinds - graphics, photography, painting, sculpture, film, computer Creating graphic design that sells - and looks great, too Murder mysteries