Hartford, Connecticut Area
- Current
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- AVP, Personal Lines eCommerce at The Hartford Financial Services Group, Inc.
- AVP, eCommerce at The Hartford Insurance
- Past
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- AVP, eCommerce Programs at The Hartford
- Director, Corporate Communications at The Hartford
- Manager, Executive & Internal Communications at The Hartford
- Manager, Venture Investments at The Hartford
- Manager, Internet Marketing at The Hartford
- Sr. E-Business Manager at SelectQuote Insurance Services
- Internet Sales Manager at SelectQuote Insurance Services
- Account Manager at SelectQuote Insurance Services
- Independent Consultantat Self (Self-employed)
- General Manager at J.G. Goff's Pub & Grille
- Teaching Fellow / Counselor at Brown University, UCLA, others
- Education
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- Brown University
- Brown University
- University of California, Los Angeles
- Trinity High
- Recommended
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1 person has recommended Jeff - Connections
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257
connections
- Industry
- Internet
Jeff Auker’s Experience
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AVP, Personal Lines eCommerce
The Hartford Financial Services Group, Inc.
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
June 2007 — Present (1 year 6 months)
Responsible for eCommerce performance and development for The Hartford's auto and homeowners insurance business.
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AVP, eCommerce
The Hartford Insurance
(Internet industry)
2002 — Present (6 years)
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AVP, eCommerce Programs
The Hartford
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
August 2006 — May 2007 (10 months)
I am responsible for developing, coordinating, and ensuring effective execution of the online business capabilities for The Hartford's P&C enterprise.
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Director, Corporate Communications
The Hartford
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
June 2004 — August 2006 (2 years 3 months)
I oversaw company-wide communications -- messaging and channels -- for a 30,000+ employee, Fortune 100 financial services company. I frequently contribute to executive speech writing, presentations, and correspondence as well as leading internal issues management messaging and execution.
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Manager, Executive & Internal Communications
The Hartford
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
June 2004 — June 2005 (1 year 1 month)
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Manager, Venture Investments
The Hartford
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
May 2003 — May 2004 (1 year 1 month)
• Worked directly with Presidents & CEOs of strategic investments as INTERIM MARKETING DIRECTOR:
o BID4ASSETS: Online auctions. Board member representing The Hartford; worked with marketing team to reposition as luxury brand alternative to eBay – efforts brought record top-line numbers; Worked with PL claims on pilot to liquidate salvaged assets.
o XDIMENSIONAL: Internet-based agency management. Developed “Here/Now” advertising campaign; segmentation & product strategies.
o P2P LINK: Internet-based Workers Comp claim processing. Co-wrote white papers published in several trade journals; developed sales collateral and email marketing program; managed PR; created Board presentations & financial analyses.
o RADIA: Internet-based alarm & video monitoring. Completely re-branded flagship product.
• Worked closely with Personal Lines to develop HARTFORD SECURITY business plan.
• Conducted due diligence for a variety of potential strategic investments. -
Manager, Internet Marketing
The Hartford
(Public Company; 10,001 or more employees; HIG; Financial Services industry)
May 2002 — May 2003 (1 year 1 month)
• Managed all PARTNER WEBSITES for Commercial Lines affinity programs (Prudential, Met Life, American Express, Wachovia, Interpay, et al.); led incorporation of email & websites into affinity marketing campaigns.
• Technical project lead for MARKET ADVANTAGE lead generation program with Agency Sales & Marketing; wrote specifications & led development team in creation of a web site for requesting, selecting & processing leads – currently used by agents, SCSRs, outside telemarketers & HIG admins.
• Developed WEB-BASED CRM TOOLS to support small commercial cross-sell & up-sell pilots in Charlotte SCIC. -
Sr. E-Business Manager
SelectQuote Insurance Services
(Privately Held; 201-500 employees; Insurance industry)
July 2000 — May 2002 (1 year 11 months)
• FULL P&L RESPONSIBILITY for $10 million/yr. online division of leading national Life Insurance direct marketing firm. Founded & grew the online channel to 40% of company revenue, achieving profitability within one year. E-Commerce site recognized with a 2002 Forbes “Best of the Web” award.
• MEMBER OF EXECUTIVE COMMITTEE in charge of all corporate marketing, sales, & advertising strategy.
• Appointed by CEO to rescue failed 3 year, multi-million dollar IN-HOUSE AGENCY MANAGEMENT SYSTEM project. Managed programmers, business analysts, local vendors, & development teams in Prague & Minsk. Software was re-written to integrate with legacy systems, the central databases unified, & the project delivered meeting a very tight Board-imposed deadline. Immediately realized a 30% reduction in time to bring new agents to full productivity, 10% increase in sales, & a 1 week reduction in application cycle time.
• In charge of all ONLINE ALLIANCES, vendors & accounts. -
Internet Sales Manager
SelectQuote Insurance Services
(Privately Held; 201-500 employees; Insurance industry)
June 1999 — July 2000 (1 year 2 months)
• INITIATED & LED COMPANY’S FIRST E-BUSINESS STRATEGY. Hired & managed staff of 20 top sales & customer service employees to pioneer Internet lead generation & sales strategy. Within 6 months developed E-Business into 40% of company revenue, exceeding $2 million/quarter. Successfully integrated online business processes into an established 18 year-old call center.
• Overhauled long-neglected CORPORATE INTRANET, moving paper reports & needless meetings to a more efficient on-line environment.
• PROJECT MANAGED site development, strategic sales programs as well as the necessary software development – custom CRM, automated email correspondence, online customer self-service functions for SelectQuote.com.
• COMPLIANCE & REGULATORY lead working with regulators & carriers (AIG, Zurich, Travelers, GE, CNA, etc.) guiding E-Business initiatives through compliance issues in a highly regulated, change-resistant industry. -
Account Manager
SelectQuote Insurance Services
(Privately Held; 201-500 employees; Insurance industry)
March 1999 — June 1999 (4 months)
Term life insurance sales rep.
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Independent Consultant
Self (Self-employed)
(Self-Employed; Myself Only; Restaurants industry)
August 1996 — March 1999 (2 years 8 months)
• HANDS-ON CONSULTING SERVICES to owners & GMs of several Providence & Boston Area restaurants, bars & nightclubs to increase revenue & profitability in a risky & highly regulated industry. Successfully kicked-off start-ups, turned around troubled stores, & increased revenue at successful high-profile establishments (Al Forno, Café Louis (Vitton), Empire, Café Paragon, etc.). Focused upon managing costs through Excel-driven ordering systems, & marketing through Websites developed through regional portals – Boston.com, OSO.com.
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General Manager
J.G. Goff's Pub & Grille
(Privately Held; 11-50 employees; Restaurants industry)
February 1997 — June 1998 (1 year 5 months)
• FULL P&L RESPONSIBILITY, reporting directly to absentee ownership for all aspects of day-to-day operations for up-scale Financial District restaurant & nightspot. Staff of 35 & revenue of $1 million/year. 1997 Best After-Work Bar in the State – Rhode Island Monthly. RECORD PROFITABILITY; Tripled revenue; Initiated & oversaw capital expansion; Implemented aggressive marketing campaign & development of new products & services.
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Teaching Fellow / Counselor
Brown University, UCLA, others
(Non-Profit; 1001-5000 employees; Higher Education industry)
April 1988 — February 1997 (8 years 11 months)
• Taught Formal Logic & Philosophy of Mind, Science, & Psychology at Brown University. Among first-adopters of Web & email-based educational tools. Member of joint Stanford/Brown team creating & testing software for undergraduate logic courses. Diverse experience teaching & counseling – troubled youth to graduate students, inner city to Ivy League. High School Speech & Debate Coach (member of 1990 UCLA National Champion CEDA debate team).
Jeff Auker’s Education
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Brown University
Ph.D., Philosophy, 1995 — 2000
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Brown University
M.A., Philosophy, 1992 — 1995
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University of California, Los Angeles
B.A., Philosophy, 1987 — 1991
- Activities and Societies:
- Beta Theta Pi, Debate Team, Alumni Scholars, Orientation Counseler, Phi Beta Kappa, College Honors
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Trinity High
1984 — 1987
