Jeff Atley

Current

VP Sales & Marketing | Founder at ADCENTRICITY Inc.
Owner at Vibe Marketing Group

Past

President - Agency of Record at Vibe Marketing Group
SVP Sales and Marketing at Sun Village Resorts
Director of Operations at Merlin Clubs & Resorts Intn'l

General Manager - Ontario at ASHL

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Recommended

7 people have recommended Jeff

Connections

282 connections

Industry

Marketing and Advertising

Websites

ADCENTRICITY Inc.

Jeff Atley’s Summary

Dedicated to business development with the focus and execution of sales and marketing strategies for emerging corporations.

I have experience in a diversified portfolio of business segments including digital signage, leisure, entertainment, real estate development, travel and tourism, advertising and mobile marketing, I have been directly involved with corporations in generating equity growth and revenue development in key influential global markets for over 10 years.

Previously, as the first executive hire in the corporation, my direct contributions and commitment as Sr. VP of Sales and Marketing to a building company advanced their equity value to over US $100 M.

I also owned and operated a private sales & marketing consulting firm in Toronto developing brands, business development contracts, integrated marketing programs and co-op strategies with many private and several Fortune 500 companies
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Jeff Atley’s Specialties:

Business development, digital signage, digital advertising networks, brand & identity development, travel leisure & hospitality, mobile marketing, events, promotions, real estate, fractional ownership models.

Jeff Atley’s Experience

VP Sales & Marketing | Founder

ADCENTRICITY Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 2007 — Present (1 year 10 months)

ADCENTRICITY is a single source media buying platform that unveils an entirely new opportunity for media agencies and advertising professionals for local, regional and national advertising campaigns!

ADCENTRICITY specializes in Digital OOH media allowing Brands and Media Planners/Buyers a single source Planning, Buying, Execution, Billing, Reporting solution across North America empowering strategic planning decisions and effective media investments

Digital Out-of-Home ADCENTRICITY can plan/deliver campaigns across hundreds of networks targeted down to the specific venues and screens that reach the target audience profile and meet the campaign strategy.

Currently ADCENTRCITY’s capacity reaches over 238MM consumers per week across 17 main categories and 60+ sub-categories of Digital OOH venues. Eg: Office buildings, Universities, Shopping Centres,Transit, Sporting / Events Centres, Convenience stores, Restaurants/Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc
Owner

Vibe Marketing Group

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 1997 — Present (11 years 11 months)

Sales and marketing are vital to any company. At Vibe Marketing we focus on the traditional and emerging methods to increase companies revenue and brand awareness. For 10 years Vibe Marketing has been working closely with companies to understand their overall short and long term objectives then applying well planned business development strategies.
President - Agency of Record

Vibe Marketing Group

(Wireless industry)

March 2006 — April 2007 (1 year 2 months)

Developing marketing, advertising and business development strategies for brands or together with ad agencies at a cross carrier mobile marketing company with ability to deliver rich media content to all Canadian mobile subscribers. Enabled with a wireless payment solution which is a unique ability and is a major differentiating factor in Canada. Further utilizing established partners including the coutries largest media companies to create direct to consumer destinations to find mobile content, contest, events and more. Navigating the strategy and technical elements and most importantly driving results for mobile campaigns.
SVP Sales and Marketing

Sun Village Resorts

(Public Company; 201-500 employees; Leisure, Travel & Tourism industry)

January 2000 — October 2005 (5 years 10 months)

EMI is a resort management, real estate development company and owner of the Sun Village Resorts brand. A Caribbean resort chain providing unique resort properties and real estate ownership vehicles marketed internationally. During my tenure as a Vice President, I positively led the sales and marketing teams, developing the resort brand, all sub-brands and sales. Achieved over US $8 M in annual revenues in less than 3 years. I also lead the brand initiative and platform for the real estate products which have produced US $9 M annually for the past 3 years. Overall producing over $40 M in sales and the management of $8M in marketing / advertising budgets.
Director of Operations

Merlin Clubs & Resorts Intn'l

(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)

February 1997 — March 2000 (3 years 2 months)

Merlin Clubs & Resorts International Inc. operated as a Canadian wholesale and retail agency specializing as one of the industries leading suppliers of private villas, island, castles and estates throughout the Caribbean, Mexico and Europe.
o General operations management
o International correspondence and communications
o Product development and standards management
o Client and agent relations and incentive
o Marketing contracting, budgeting and advertising
o Corporations financial supervision
o Stakeholder liaison and client management
o Accounts payable manager, Accounts receivable manager
o Provincial regulatory reporting and legal compliance
o Future strategies and development
o Systems efficiency management and supervision
General Manager - Ontario

ASHL

(Privately Held; 201-500 employees; Sports industry)

September 1996 — January 1998 (1 year 5 months)

The A.S.H.L – Adult Safe Hockey League, the largest adult recreational hockey league in North America, a partner of Ice Sports multiplex facilities. A.S.H.L. provides over 85% of revenues for Ice Sports. Premier Hockey League, directed by the A.S.H.L also operates and co-ordinates alternate location leagues outside of Ice Sports contributing to 15% of annual revenues. I was responsible for coordinating the Ontario division for sales, operations and management while collaborating with the other Provincial Managers for the national programs. I successfully achieved an annual revenue production and AR collection of $2.5M exceeded revenue quota annually sales by 20%. Effectively managed and implemented multiple marketing campaigns and annual sales and marketing budgets. Other responsibilities included sponsorship sales, development of local, regional and national events.

Additional Information

Jeff Atley’s Websites:

ADCENTRICITY Inc.

Jeff Atley’s Interests:

I enjoy deploying successful business development strategies, brand development, promotions and coop sales strategies with key accounts. Personally I enjoy hockey, fine food and wine, golf, live music, football, travel, poker, motorcycles, gadgets, sporting events, +