Jeanne Hopkins

Recommended

34 people have recommended Jeanne

Connections

500+ connections

Industry

Computer Software

Jeanne Hopkins’s Summary

Strategic, Technical & Creative - Background in leading marketing alliances, content development and optimization, demand generation, acquisition marketing, revenue creation, with success in driving practical corporate, divisional and industry demand generation programs, corporate and product websites & landing pages, and overall company brand for a wide range of consumer and B2B products. Strong tendency to test new ideas and a strategic mindset with the ability to lead teams towards rapid results, Can enthusiastically manage many programs, people, vendors and campaigns concurrently, whether $10K or a multi-million per year marketing budget. Proactive and highly productive pro w/ analytical skills, thrives in a rapidly changing environment (start-up to corporate marketing dept.), inspires excellence in others to achieve customer satisfaction. Forms working relationships with all levels of clients and co-workers (Board of Directors to Mail Room); demonstrates concise, effective communication both written and spoken, handles ambiguity, high workload, and extreme amount of detail; can multi-task and maintain flexibility to meet very strict deadlines...all with a smile. Able to focus and understand strategic business goals.

Responsibilities include content development (product) conceptualizing, planning and executing programs for outbound marketing program initiatives including Message Development (value proposition), Collateral, Websites, Customer Case Studies, Social Media, Customer & Partner Communications and Events.

Collaborates cross-divisionally and cross-functionally to ensure demand generation and customer acquisition programs are integrated across all platforms and optimized for maximum ROI. Able to easily build relationships with leading Marketing Executives who are seeking partnerships to invest, optimize, and improve the performance of their marketing investments, specifically in the areas of online marketing platforms and media campaigns.

Jeanne Hopkins’s Specialties:

Online marketing: Lead Nurturing, SEO, online PR, Affiliate, Display, eMail, co-registration, Lead Generation, creating brand awareness using Social Networks such as LinkedIn, Twitter,and Facebook. Website Analytics (Google, Omniture), Marketing Automation, building online communities, membership, content development (research, writing, relationships), Project management and leadership. Creating value by solving real business problems. Partnership programs, and viral/word-of-mouth.

Additional Information

Jeanne Hopkins’s Honors:

MarketingSherpa B2B Awards; Magellen Award; NEDMA Gold Award; Webby Award; creative design of email marketing programs; product catalogs; and PR programs in support of New Product Introductions. Speaker at MarketingSherpa Demand Generation Conferences; speaker at Frost & Sullivan Marketing Research Forum; speaker at Search Marketing Strategies Forum, speaker on numerous partner virtual events (Omniture, BrightTalk, Citrix, ON24, Eloqua, Marketo) and customer virtual events (HP, TechInsights, ADMA).