India
- Current
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- Vice President at Icronex Technologies Pvt. Ltd.
- Past
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- Marketing Group Leader at Intrasoft Technologies Pvt. Ltd.
- Director of Marketing, Internet Services at Forensicon, Inc.
- District Coordinator, Web Services at Indian Prairie School District
- Vice President of Web Design, Marketing & Consulting at BuzzBoltMEDIA
- Web Communications Manager at MicroE Systems
- Marketing Product Manager at Tripod - Lycos - Terra Lycos
- Marketing Product Manager at Telekol - A Nokia Company
- Marketing Manager at Semaphore
- Assistant Coordinator, Events & Artists-in-Residence Programs at The Cultural Education Collaborative
- Education
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- BrainBench [transcript # 3618734]
- School of the Museum of Fine Arts
- Massachusetts Institute of Technology
- Sir. J.J. College of Architecture, Bombay, India
- Boston Architectural College
- Bridgewater State College
- Recommended
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9 people have recommended Jeanne - Connections
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163
connections
- Industry
- Internet
- Websites
Jeanne Heydecker’s Summary
Skype: jeanne340
Email: jeanne.heydecker@gmail.com
http://www.linkedin.com/in/jeanneheydecker
http://jheydecker.blogspot.com/ <-- internet marketing :: web design
http://american-in-calcutta.blogspot.com/
Jeanne Heydecker’s Specialties:
22 Years of Experience: Web Site Management (In-House and Agency Experience), Project Turn-Around Expertise, Web-Based Marketing Product Management, Project Management, Branding, Product Launches, PR, Investor Relations, Creative Services, Copywriting, Editorial, Print Advertising, On-line Advertising, On-line Marketing, Social Network Marketing, Blog Marketing, SEO, SEM, Partnerships, Web Site Redesign, User Interface Testing, & Design
Jeanne Heydecker’s Experience
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Vice President
Icronex Technologies Pvt. Ltd.
(Internet industry)
June 2008 — Present (6 months)
Direct and supervise teams concentrating on building North American traffic from SEO, SEM, link exchange, online advertising, affiliate programs, and social networking. Increase market share in the online gaming industry. Foster an environment for teamwork and accomplishing projects. Instill best practice theories for online marketing, copywriting, social networking, SEO, SEM, branding and affiliates. Through direct supervision and training, increase the quantity and quality of inbound links, and oversee content for email templates and HTML across the multiple domains. Develop new product lines, produce market research, and create a traditional off-line marketing initiative for internal projects.
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Marketing Group Leader
Intrasoft Technologies Pvt. Ltd.
(Internet industry)
July 2007 — June 2008 (1 year)
Responsible for the overall growth of the 123Greetings.com website. Directed teams concentrating on growing traffic from Associate programs, Social Networking, Link Building, and SEO. Built competing and complementary domains to increase market share. Tested new product lines and created a traditional off-line marketing initiative. Increased the quality of inbound links, increased the OR and CTR for weekly newsletter, personally created imagery and branding for Newsletter initiative, and wrote content for email templates and HTML across the site. Tested widgets and social network concepts, some of which will be integrated in the new web site design and functionality. Created a new reciprocal links program that has increased the percentage of higher PR sites linking to our site. Acted as spokesperson in the U.S., interviewed by "The Balancing Act" on the Lifetime Channel, fielded questions from bloggers and journalists
regarding our site. -
Director of Marketing, Internet Services
Forensicon, Inc.
(Privately Held; 11-50 employees; Legal Services industry)
May 2006 — February 2007 (10 months)
Rebranded organization through corporate identity redesign, web site redesign and on-line web marketing strategy. Produced internal blogs, forums, and podcasts for use in training forensics staff. Reviewed traffic analysis to improve user experience by identifying and updating pathing challenges. Increased links to and from a variety of industry-related on-line blogs, wikis, forums and web sites. Maintained search engine optimization, making changes where necessary, to maintain first listing status on Google and upgraded listing to #2 on Yahoo for “computer forensics Chicago”. Adapted web site for readability on wireless handhelds, such as Blackberry, Palm, cellphones, etc.
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District Coordinator, Web Services
Indian Prairie School District
(Educational Institution; 1001-5000 employees; Primary/Secondary Education industry)
July 2002 — May 2006 (3 years 11 months)
In charge of developing the strategy and implementing all web-based projects for 35,000+ student school district located in the Western suburbs of Chicago. Introduced “push” email, and user driven informational forums, as well as teacher and administrator blogs. Redesigned 50+ school, department and project web sites, extranets and intranets from concept to launch in one year. Won Official Honoree Webby Award for this effort. Developed Active Server Pages using VBscript connected to a SQL Server database, enabling more staff to add content to the web sites. 204-News, 204-Events, 204-Sports, 204-Dox, and 204-Links are currently live. Public speaker for the District at national and state professional conferences featuring web technologies in K-12 education.
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Vice President of Web Design, Marketing & Consulting
BuzzBoltMEDIA
(Privately Held; 11-50 employees; Internet industry)
July 2000 — June 2002 (2 years)
Planned and managed all web production activities, hired and supervised design and technical staff, and interacted with clients regarding their website projects. Provided turn-around consulting and producer expertise to clients whose existing web projects had stalled or failed. Managed the development of BuzzWare, database-enabled interactive modules for web sites, designing the site architecture, user interface, and workflow. Single-handedly developed alpha versions of BuzzBios, BuzzPR, BuzzJobs, and BuzzDocs using ASP, Javascript & VBscript with initially a Microsoft Access back end, upgraded to SQL server as part of beta development Planned and implemented the branding, website and web marketing for BuzzWare. Developed on-line Flash demos also used at trade shows and client sales presentations. Managed 20+ corporate web sites and intranets from concept to deployment.
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Web Communications Manager
MicroE Systems
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
October 1999 — July 2000 (10 months)
Transitioned company to a web-centric marketing program, saving a major portion of printing costs. Designed and managed the development of sales-oriented software tools to generate traffic: measurement conversion tool and product configurator, both downloadable from the web site. Generated email list for future interactive marketing as part of download process. Responsible for all design, on-line advertising, and web site development from concept, copywriting, design and production. Purchased by GSI Group for US $58 million in 2004.
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Marketing Product Manager
Tripod - Lycos - Terra Lycos
(Public Company; 1001-5000 employees; Internet industry)
January 1999 — August 1999 (8 months)
Responsible for all traffic and promotion related web projects. Supervised a team dedicated to content, promotions, network traffic, search, and directory who, as a team, took traffic from 12 million to 16 million page views per day in 9 months. Documented navigation, service and traffic related challenges and implemented interface solutions to drive traffic across the site and to other Lycos network properties. Established that 90% of traffic came from 5% of members, and developed programs to keep those members. Worked with other Terra Lycos properties to maximize cross-network traffic.
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Marketing Product Manager
Telekol - A Nokia Company
(Privately Held; 51-200 employees; Telecommunications industry)
August 1996 — December 1998 (2 years 5 months)
Responsible for all user interface design, testing user experience, and web site development for new IntegraX unified messaging software product line. Produced animated demos of product modules. Technical documentation for the new web-based product line made available online. Purchased by Nokia for US $56 million in 1998.
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Marketing Manager
Semaphore
(Privately Held; 11-50 employees; Computer Software industry)
December 1993 — August 1996 (2 years 9 months)
Developed first BBS for Object-Oriented Programmers, and another for Object-Oriented Programming Marketers. Upgraded company branding and published the first Glossary of OOP Terminology, which became the standard for the industry. Installed as part of first web site development effort in 1995, it immediately placed Semaphore in first place on all major search engines when nearly any OOP term was searched. Consultant for IBM developing the marketing strategy for their Objects on MVS-P/390 Platform.
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Assistant Coordinator, Events & Artists-in-Residence Programs
The Cultural Education Collaborative
(Internet industry)
1986 — 1988 (2 years)
Jeanne Heydecker’s Education
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BrainBench [transcript # 3618734]
Certifications, Internet Studies, 2004 — 2005
- Certified Web Designer [Brainbench Certified Internet Professional]
- Certified Project Manager
- Certified Product Manager
Brainbench Master Level Skill Certifications
- Marketing Strategy
- Listening Skills
- Spelling (U.S.)
- Written English (U.S.)
- English Vocabulary -
School of the Museum of Fine Arts
BFA, Graphic Design, 1979 — 1982
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Massachusetts Institute of Technology
HSSP, High School Studies Program, 1977 — 1978
HSSP is a weekend program that runs during a student's junior and senior years in high school. Courses completed: "Color Recognition Through Multiple Media" and "Edgerton's High Speed Imaging Processes".
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Sir. J.J. College of Architecture, Bombay, India
Architecture 1976 — 1977
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Boston Architectural College
Certificate of Completion, Center Summer Program
Youngest student (14) to ever acheive Certification of Completion for Introduction to Architecture. Awarded 2nd Place Design Award for "Utilization of Active & Passive Solar Energy in Low Cost Housing".
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Bridgewater State College
Certificate of Completion, Project Contemporary Competitiveness Program
College Level Accelerated Studies Program for 8th and 9th Grade Students. Classes completed: "Rocketry" and "Structural Engineering"
Additional Information
Jeanne Heydecker’s Websites:
Jeanne Heydecker’s Interests:
Greyhound Rescue, Interior Design, Painting, Computer Art & Design, Web sites/Internet, and Architecture
Jeanne Heydecker’s Groups:
TECHNICAL SKILL SET:
Accipiter Web Advertising Tool
Adobe Acrobat Professional
Adobe Illustrator
Adobe InDesign
Adobe PageMaker
Adobe PhotoShop
Apple Safari Browser
ASP
BlackBerry & Desktop Manager
Cascading Style Sheets
Color Schemer Studio
CuteFTP
Eudora
Google Adwords
HTML
Intelliquis Traffic Builder
JavaScript
Logo Editor
Macromedia DreamWeaver
Macromedia Flash
Macromedia HomeSite+
Macromedia FreeHand
Microsoft Access & SQL Server
Microsoft FrontPage
Microsoft Internet Explorer
Microsoft Movie Maker
Microsoft Office Suite
Microsoft Outlook and Exchange
Microsoft Project
Microsoft SharePoint Portal
Microsoft Visio
Mozilla Firefox Browser
NetMechanic HTML Validation
On-Line Media Campaigns
Opera Browser
Palm PDA & Desktop Software
Search Engine Optimization
Video Edit Magic
Watchfire Bobby Web Accessibility Tool
Web Trends Traffic Analysis Tool
WinZip Compression Archiver
Yahoo/Overture On-Line Advertising Tools
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StreetTech -
eOffice -
Women 2.0 -
TechSoup NetSquared -
World Wildlife Fund -
Pro Marketers - For Marketing Professionals -
Advertising Professional -
iGAMING Business Group -
International Network of Social Entrepreneurs -
Facebook.com -
MySpace -
India Leadership Network -
Media Professionals Worldwide (18,500+ Member)
Jeanne Heydecker’s Honors:
- Official Honoree Webby Award for efforts in designing, managing and maintaining a suite of 50+ related web sites for the Indian Prairie School District.
- The Center for Digital Education’s Best of the Web Contest. 3rd Place
- NSPRA 2005 Publications & Electronic Media Award for Honorable Mention
- The American Association Of Webmasters, "Gold" Award
- Award of Distinction in The Communicator Awards competition
- Edunet Choice Web Site Award
- SchoolMatch - ONLINE INSIDER'S Web Pick of the Week SELECTED SITE
- Illinois Chapter National School Public Relations Association's Communications Contest Award of Excellence for Web Site
- American Association of Webmasters Golden Web Award
- World Wide Web Awards - Site of the Month
- Best of Pod, Better Builders Program, Tripod
Jeanne Heydecker’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
