Marketing Director, SmileonMyMac LLC
Portland, Oregon Area
- Current
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- Marketing Director at SmileOnMyMac, LLC
- Co-Founder, Marketing Consultant at Blue Lake Children's Publishing
- Past
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- Instructor at Pacific Northwest College of Art
- Web Design and Internet Marketing Consultant at Well-Tempered Web (Sole Proprietorship)
- Web Design Teacher at Global Tech Corps, US Embassy, Armenia
- Web Design Teacher at Geekcorps, Ghana
- Localization Manager, Online Marketing Manager at PrintPaks
- Associate Director, Subsidiary Rights at Farrar, Straus & Giroux
- Education
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- Pacific Northwest College of Art
- Princeton University
- Albert-Ludwigs-Universität Freiburg im Breisgau
- University of North Carolina at Chapel Hill
- Recommended
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6 people have recommended Jean - Connections
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118
connections
- Industry
- Computer Software
- Websites
Jean MacDonald’s Summary
I love helping small businesses succeed with a combination of strategies both traditional and cutting-edge. I'm comfortable writing traditional press releases as well as blog posts, managing print advertising as well as online pay-per-click campaigns. The methods may always be evolving, but ultimately, you still have to connect with customers in a way that makes sense to them.
Jean MacDonald’s Specialties:
online marketing, public relations, evangelism, search engine optimization, email marketing, pay-per-click campaigns, blog strategy, website design and development
Jean MacDonald’s Experience
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Marketing Director
SmileOnMyMac, LLC
(Partnership; 1-10 employees; Computer Software industry)
March 2006 — Present (2 years 5 months)
SmileOnMyMac makes great productivity software for the Mac. My job is getting the word out. I write press releases, optimize web pages, communicate with customers, support user groups, follow the blogosphere, listen to podcasts, manage trade shows, among other things.
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Co-Founder, Marketing Consultant
Blue Lake Children's Publishing
(Privately Held; 1-10 employees; Publishing industry)
January 2002 — Present (6 years 7 months)
The Tessy & Tab Reading Club, the first publication from this company that my sisters and I started, is a twice-monthly magazine for preschoolers that gets them ready to read. I worked here full-time for two years producing the website and online activities for kids as well as spearheading online marketing efforts. I continue to act as an adviser to the team in these areas.
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Instructor
Pacific Northwest College of Art
(Educational Institution; 51-200 employees; Design industry)
January 2000 — April 2006 (6 years 4 months)
Taught website design and digital graphics courses in the Continuing Education program.
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Web Design and Internet Marketing Consultant
Well-Tempered Web (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Online Media industry)
January 1998 — March 2006 (8 years 3 months)
Well-Tempered was my nom de travail for eight years, during which I worked with a terrific array of small businesses, primarily arts-related, creating websites and online marketing campaigns.
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Web Design Teacher
Global Tech Corps, US Embassy, Armenia
(Government Agency; Internet industry)
August 2003 — September 2003 (2 months)
Developed an intensive training program covering basic web design as well as Dreamweaver, Fireworks, Flash and Photoshop and then taught 90 students in three workshops over the course of three weeks; program sponsored by the U.S. Department of State.
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Web Design Teacher
Geekcorps, Ghana
(Non-Profit; 11-50 employees; Internet industry)
January 2001 — May 2001 (5 months)
Trained the staff of an Accra, Ghana, software company in HTML, Javascript, Dreamweaver and Photoshop; developed a web design course for the company's training program; part of a private program designed to transfer high tech skills to businesses in developing countries.
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Localization Manager, Online Marketing Manager
PrintPaks
(Privately Held; 11-50 employees; Computer Software industry)
August 1996 — June 1997 (11 months)
Managed localization of children's multimedia software for French, German and UK markets, working out of PrintPaks Paris office; later, managed online marketing initiatives and competitive market research in Portland, Oregon, office.
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Associate Director, Subsidiary Rights
Farrar, Straus & Giroux
(Computer Software industry)
1990 — 1992 (2 years)
Jean MacDonald’s Education
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Pacific Northwest College of Art
Graphic and Web Design 1997 — 1999
Student in certificate program in graphic and web design. The Summer Intensive Web Design course I took here in 1997 changed my life.
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Princeton University
M.A., History, 1984 — 1988
A Ph.D candidate in Russian History, I ultimately decided academe was not for me. This is where I learned how to research the hell out of a subject and write up the results.
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Albert-Ludwigs-Universität Freiburg im Breisgau
History 1982 — 1983
Deutscher Akademischer Austauschdienst (DAAD) Fellowship Recipient
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University of North Carolina at Chapel Hill
B.A., History, 1978 — 1982
Additional Information
Jean MacDonald’s Websites:
Jean MacDonald’s Interests:
web design, writing, digital video, documentary filmmaking, German and French language, African culture, detective novels
