Supervisor, Search Engine Marketing at Solid Cactus Web.com, Inc
Scranton, Pennsylvania Area
- Current
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- Supervisor, Search Engine Marketing at Solid Cactus Web.com, Inc.
- Education
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- King's College
- Recommended
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6 people have recommended Jean - Connections
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84
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- Industry
- Internet
- Websites
Jean Lloyd’s Summary
My job at Solid Cactus is to get the most from our clients' Pay Per Click accounts across Google, Yahoo and MSN. I analyze the client's site and then work with them to find the keywords that will draw qualified traffic to their site. I enjoy crafting ad text that captures the reader's attention and draws them in to our clients' sites to learn more.
I was a writing major in college and I enjoy the challenge that writing PPC ads creates. Tech writing is different than other kinds of writing. It's more concise than creative. I love the challenge and have been able to develop several successful campaigns for clients in industries as diverse as jewelry, children's clothing & cell phone accessories.
Solid Cactus hired me as a tech writer right out of college. I was doing all the setup but none of the managing, which was the logical next step. Now I communicate directly with clients, managing their accounts and helping them take their online advertising up to the next level. I also get to work with my team on their challenges and help shape the future of the PPC department. It's exciting coming in to work every day. There's always a new challenge to overcome with PPC!
Jean Lloyd’s Specialties:
Copy writing, ad text writing, keyword research
Jean Lloyd’s Experience
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Supervisor, Search Engine Marketing
Solid Cactus Web.com, Inc.
(Public Company; WWWW; Internet industry)
September 2008 — Present (1 year 4 months)
Supervisor in Search Engine Marketing. Lead a team of SEM managers as well as management of top SEM clients. See below for full SEM management responsibilities
Jean Lloyd’s Education
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King's College
2002 — 2006
- Activities and Societies:
- Sigma Tau Delta (English honor Society), Aquinas Society (King's College Honor Society), Writing Center Tutor, Women's Resource Center Intern, Association for Campus Events
