Supervisor, Search Engine Marketing at Solid Cactus Web.com, Inc
Scranton, Pennsylvania Area
Supervisor, Search Engine Marketing at Solid Cactus Web.com, Inc
Scranton, Pennsylvania Area
My job at Solid Cactus is to get the most from our clients' Pay Per Click accounts across Google, Yahoo and MSN. I analyze the client's site and then work with them to find the keywords that will draw qualified traffic to their site. I enjoy crafting ad text that captures the reader's attention and draws them in to our clients' sites to learn more.
I was a writing major in college and I enjoy the challenge that writing PPC ads creates. Tech writing is different than other kinds of writing. It's more concise than creative. I love the challenge and have been able to develop several successful campaigns for clients in industries as diverse as jewelry, children's clothing & cell phone accessories.
Solid Cactus hired me as a tech writer right out of college. I was doing all the setup but none of the managing, which was the logical next step. Now I communicate directly with clients, managing their accounts and helping them take their online advertising up to the next level. I also get to work with my team on their challenges and help shape the future of the PPC department. It's exciting coming in to work every day. There's always a new challenge to overcome with PPC!
Copy writing, ad text writing, keyword research
(Public Company; WWWW; Internet industry)
September 2008 — Present (1 year 4 months)
Supervisor in Search Engine Marketing. Lead a team of SEM managers as well as management of top SEM clients. See below for full SEM management responsibilities
2002 — 2006