Vice President of Marketing & Communications at Alzheimer's Association, California Southland Chapter
Greater Los Angeles Area
Vice President of Marketing & Communications at Alzheimer's Association, California Southland Chapter
Greater Los Angeles Area
Diversified marketing and public relations professional with proven success in developing communications programs, securing media coverage, and creating traffic-building programs and events.
Developing strategic marketing programs with an emphasis on high-end consumers. Luxury marketing. Branding. Lifestyle events. Strategy development. Writing and media relations.
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
September 2008 — Present (3 months)
The California Southland Chapter of the Alzheimer’s Association is one of the largest in the country, providing care and support to families living with Alzheimer’s disease and funding critical research towards cure.
Responsible for strategic communications planning, building of brand awareness, management of media relations, oversight of all marketing materials, including a quarterly magazine and the Web site, and all communications activities in support of fundraising.
(Marketing and Advertising industry)
February 2008 — September 2008 (8 months)
Provide strategy, marketing and communications services to a variety of local and international businesses on an independent basis.
Clients include Gibson International (real estate brokerage), The Strausberg Group (full-service advertising agency), Sarano Kelley, Inc. (business services), Croc Media (public relations & news bureau) and IPS Worldwide (major employer programs).
Currently assisting with Northern California launch of Osteo, a calcium-fortified beverage line (www.osteobev.com).
(Privately Held; 51-200 employees; Real Estate industry)
October 2005 — February 2008 (2 years 5 months)
Marketing director for four upscale shopping centers in Southern California. Responsible for Advertising, Promotions, Web site/Online content, On-site Programs, Sales Promotion, Special Events & Public Relations to drive traffic and sales.
Company has a strong emphasis on luxury/lifestyle marketing, cross promotions, partnership marketing and sponsorships.
(Consumer Goods industry)
1998 — 2005 (7 years)
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
1991 — 2005 (14 years)
Vice President in Hill & Knowlton's Consumer Marketing group, supervising clients such as Coldwell Banker Real Estate, California 5 a Day Nutrition Program, Avery Dennison Office Products, Two Rodeo Shopping Complex, PetSmart and many more.
(Public Relations and Communications industry)
May 1991 — November 1998 (7 years 7 months)
Specialized in travel/tourism and retail accounts, as well as business development, strategic planning and creative functions.
(Marketing and Advertising industry)
April 1986 — May 1991 (5 years 2 months)
(Privately Held; Publishing industry)
1984 — 1986 (2 years)
Bachelor of Arts (BA), Double major: Communications with Public Relations emphasis and in Spanish
Graduated with honors, magna cum laude
PR and Marketing Professionals,
Regazze Group,
Screen Actors Guild,
Pepperdine University Alumni
PRSA,
IABC,
HSMAI, Golden Bell Award. Honolulu Advertising Federation,