Jean-Baptiste Garnier - Online Marketing Expert

Current

Head of TD Search France at TradeDoubler
Staff member at Amiga Music Preservation

Past

Country Account Director at The Search Works
SEM Consultant and Team Leader (Online & Digital Search) at Relevant Traffic
International Account Manager & Traffic Manager at Relevant Traffic

Camera Operator, Assistant Director & Photography Assistant at (Freelancer)

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Education

Université Sorbonne Nouvelle (Paris III)
Université Sorbonne Nouvelle (Paris III)

Recommended

5 people have recommended Jean-Baptiste

Connections

500+ connections

Industry

Marketing and Advertising

Jean-Baptiste Garnier - Online Marketing Expert’s Summary

PPC Management (French and foreign campaigns)
Team Management
International Team Training
Project Management
Pre-sale and Up-sale
Speaker at the Search Engine Strategies in Paris
Video and Film Stock shooting
Script writing

Jean-Baptiste Garnier - Online Marketing Expert’s Specialties:

Landing Page for PPC/Shopping Feeds
PPC Consulting
RFP's Consultancy
Web TV & Internet Television
Video on Internet
Computer Generated Music (CGM)

Jean-Baptiste Garnier - Online Marketing Expert’s Experience

Head of TD Search France

TradeDoubler

(Public Company; TRAD; Online Media industry)

October 2009 — Present (2 months)

Responsible for Search activities at TradeDoubler France.
Staff member

Amiga Music Preservation

(Non-Profit Organization Management industry)

1999 — Present (10 years )
Country Account Director

The Search Works

(Privately Held; Online Media industry)

June 2008 — September 2009 (1 year 4 months)

Managing all operations of The Search Works' office in Paris, France.
Develop local TSW offering with Managing Director and central Marketing.
Identify and drive new sales opportunities.
Develop multi-level relationships within client’s business.
Provide direction to account managers and central operations team to drive revenue and client satisfaction through effective and efficient account execution.
Provide management, support and development opportunities for account managers and team.
Working with Managing Director in securing sector client wins (RFP).
Development of country office and offering in line with TSW processes and procedures.
Providing a view and advice on all aspects of search marketing including SEO & affiliates.
Set objectives and development plan for account managers.
Launch PR activities in France (press articles, interviews, case studies, speaker on conferences).
SEM Consultant and Team Leader (Online & Digital Search)

Relevant Traffic

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2007 — May 2008 (1 year 5 months)

Managing a team of 6 account managers in Paris and taking part in training the account manager teams within some of the subsidiaries (Spain, United Kingdom, Germany, Norway and Denmark).
Coordinating the timely execution and work excellence for all PPC campaign management and consultancy projects.
Sales support and R&D (new products, improved reporting functionalities, new features).
Maintaining a high level of communication with most of our clients and media agencies.
Part of Relevant Traffic's team when answering to local and international Request for Proposal (RFP).
International Account Manager & Traffic Manager

Relevant Traffic

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2005 — December 2006 (1 year 7 months)

Managing international PPC campaigns (EMEA, America, Asia) for a large amount of clients (big and small business).
Campaign optimization: Google, Yahoo, MSN, Miva, Mirago, Orange.
Daily campaign management
Panama's beta testing for Yahoo
Camera Operator, Assistant Director & Photography Assistant

(Freelancer)

(Privately Held; 51-200 employees; Motion Pictures and Film industry)

July 1993 — May 2005 (11 years 11 months)

I mostly worked in Finland and France for TV & Movie productions: short films, feature films, documentaries, newsreel, advertising, tv series, etc. Please check the The Internet Movie Database (IMDb) website for a digest of the projects in which I took part: http://us.imdb.com/name/nm0307854/

Jean-Baptiste Garnier - Online Marketing Expert’s Education

Université Sorbonne Nouvelle (Paris III)

Master , Media (Movie and Television) , 2006 — 2008

Finished writing a Master Thesis about "The new stakes of Internet Television".
Université Sorbonne Nouvelle (Paris III)

Bachelor’s degree , Media (Movie and Television) , 2005 — 2006

Activities and Societies:

Short film movie festivals
Internet TVs (WebTV)
Social Networking (forum, blogs, etc.)

Additional Information

Jean-Baptiste Garnier - Online Marketing Expert’s Interests:

Google, AdWords, AdSense, Microsoft, adCenter, Yahoo, Miva, Mirago, SEM, Search Engine Marketing, Consulting, Management, PPC, Online Marketing, Web Marketing, SEO, Search Engine Optimization., Search Marketer, Senior Account Manager, ASK.com, Exalead, Seek.fr, Yahoo Direct, MSN Direct Response, YouTube, Dailymotion, Display, CPC, CPA, Cost Per Action, Cost per Acquisition, Online Advertising, SEO, Search Engine Optimization, Bidding Tools, Bid Management, Bid Tools, Bid Management, XML Feeds, Trusted Feeds, YSM, Conversion Rate, ROI, Return on Investment, Search Engine Advertising, SEA, Live Search, Référencement, Référencement Naturel, Référencement Payant, Paid Search, Paid Placement, Content Search, Content Network, Search Network, Sponsored Links, Organic Search, Online Consultancy, Strategic Planning, Web Consultancy, Internet Consultancy, Marketing Consultancy, Price Comparison Engine, Online Shopping Price Comparison, Kelkoo, Shopping.com, Alexa, Media Planning, Yahoo Direct

Jean-Baptiste Garnier - Online Marketing Expert’s Groups:

Active in the Amiga Demo Scene as Swapper, Graphic Artist and Designer. Member of the Amiga Group Cryptoburners since 1993. Preserving the Amiga Audio Culture from the demoscene (Protracker, Soundtracker and Noisetracker) since 2000 with the Amiga Music Preservation Association.
Active member of the Demoscene Art Culture (demos, music, graphics) since 1990.