Jean Ann Van Krevelen

Current

• Social Media/New Media Marketing at Edgy Entrepreneur
• Organic Gardening and Food Writer at Gardener to Farmer

Past

• Interactive Marketing Consultant-Contract at Social American
• Social Media Consultant-Contract at RSS Applied
• Executive Director at Cascade AIDS Project

• CEO at RAIN OK

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1 more...

Education

• University of Denver
• Nova Southeastern University
• Phillips University

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Recommended

6 people have recommended Jean Ann

Connections

190 connections

Industry

Internet

Websites

• My Blog
• My Blog
• My Blog

Jean Ann Van Krevelen’s Summary

Jean Ann combines her years as a C-level executive with a deep understanding of online marketing to create solid business-building strategies for our clients. In addition to utilizing a vast array of social media tools, she has a depth of knowledge about each application and its potential role in customer identification and brand building.

Jean Ann has a Master’s in Social Work and uses her 17 years of study of human behavior to help companies identify target markets and communication strategies. She has a strong history of systems thinking and can craft complex, over arching social media strategies that bring together multiple variables for optimal execution.

Recently, Jean Ann has been named “2008 Top 50 Tweeple to Follow” on Twitter. She was also honored to be in the ranks of one of “50 of the Most Powerful and Influential Women in Social Media” and “30 Entrepreneurs to Follow on Twitter”.

Jean Ann Van Krevelen’s Specialties:

Online: market research, marketing campaign build out,target market identification and cultivation, business development, SEO translated into web copy

Jean Ann Van Krevelen’s Experience

• Social Media/New Media Marketing

  Edgy Entrepreneur

  (Marketing and Advertising industry)

  January 2008 — Present (1 year 7 months)

  Interactive Marketing:
  *Research client’s web presence, identify target markets, identify appropriate social media tools
  *Design highly tailored online branding and marketing strategies
  *Develop and implement benchmarks and evaluation methodology
  *Provide ongoing training and support for clients in implementation of marketing strategy
  *Utilize conversation management tools to quantify visibility of target market and/or client
  *Identify target markets, create evaluative tools and drive traffic for online market research
  
  Social Media Engagement:
  *Produce and manage 5 of topical blogs, appealing to niche markets
  *Well-followed Twitter, Facebook, FriendFeed and Ning profiles. Estimated reach: 20,000
  *Blogs syndicated on sites such as the Chicago Tribune, USA Today and Wall Street Journal
  *Self published “Growing Food: A Guide for Beginners”, as a result, landed a book deal with major garden publisher
  *Featured speaker on social media marketing and publishing at Garden Writers Association Annual Symposium, 2009

• Organic Gardening and Food Writer

  Gardener to Farmer

  (Publishing industry)

  January 2007 — Present (2 years 7 months)

  Jean Ann Van Krevelen a published food and gardening author in Portland, OR. Her book “Growing Food: A Guide for Beginners” teaches new gardeners to grow, harvest, prepare and store vegetables in an easy and approachable way.
  
  She is also the co-host for “Good Enough Gardening”, a podcast that encourages listeners to “embrace the perfection of an imperfect garden”. Jean Ann is the author and producer of multiple gardening and fresh food blogs.
  
  Jean Ann's work has been published by a number of sources. They include:
  Chicago Sun Times
  Fine Gardening
  Grit Magazine
  Chefs.com
  Examiner.com

• Interactive Marketing Consultant-Contract

  Social American

  (Marketing and Advertising industry)

  June 2008 — June 2009 (1 year 1 month)

  *Developed the majority of web content for www.socialamerican.com
  *Established customer service model, built customer base
  *Received expert training in SEO/SMO and social media marketing
  *Created proposal format for new customers
  *Built out online marketing campaigns, utilizing a variety of methods
  *Created metrics for campaigns, adjusted interactions in real time
  *Implemented online marketing campaigns for a variety of businesses
  *Daily social media marketing related posts on blog

• Social Media Consultant-Contract

  RSS Applied

  (Internet industry)

  March 2008 — June 2009 (1 year 4 months)

  *Built out online marketing campaigns, utilizing a variety of methods
  *Created metrics for campaigns, adjusted interactions in real time
  *Implemented online marketing campaigns for a variety of businesses
  *Assisted clients in blog development and optimization
  *Daily social media marketing related posts on blog

• Executive Director

  Cascade AIDS Project

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  January 2006 — April 2008 (2 years 4 months)

  Provide HIV/AIDS eduction, prevention and services

• CEO

  RAIN OK

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  September 2001 — December 2005 (4 years 4 months)

  Statewide non profit serving people living with HIV/AIDS

Jean Ann Van Krevelen’s Education

• University of Denver

  MSW , 1995 — 1997

• Nova Southeastern University

  Master's level mental health counseling 1993 — 1995

• Phillips University

  BSed , English Education , 1987 — 1992

Additional Information

Jean Ann Van Krevelen’s Websites:

• My Blog
• My Blog
• My Blog

Jean Ann Van Krevelen’s Interests:

social media, gardening, cooking, reading, learning

Jean Ann Van Krevelen’s Groups:

American Leadership Forum, President's Advisory Council on HIV/AIDS

•    eOffice
•    Obama for America
•    Inbound Marketers - For Marketing Professionals
•    Oregon Entrepreneurs Network
•    Portland Connect
•    LinkEds & writers
•    Consultants Network
•    SEMpdx - Search Engine Marketers of Portland
•    pdxMindShare - Portland's Career Community
•    Green Jobs & Career Network
•    Portland Creative Conference
•    123 Social Media
•    Master Gardeners
•    Fans of Portland, Oregon.
•    HARO--Help A Reporter Out
•    Green Communicators
•    MomHub Business Owners
•    Working Moms. Virtual. Flexible. Part-Time. Full-Time.
•    The Truth About Books
•    Edgy Entrepreneur Experiment
•    ALF Class 23
•    The Gardening Seeds Guide
•    Practical Applications of Social Media
•    Management Consulting Jobs
•    Landscape Contractors

Jean Ann Van Krevelen’s Honors:

Portland Business Journal's 40 under 40, Oklahoma Business Journal, 50 Making a Difference, GO NYC Magazine's 100 Women We Love, University of Oklahoma Social Welfare Leader Award

Jean Ann Van Krevelen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch