Director of Social Media at Cool Springs Press
Portland, Oregon Area
- Current
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- Director of Social Media at Cool Springs Press
- Social Media/New Media Marketing at Edgy Entrepreneur
- Organic Gardening and Food Writer at Gardener to Farmer
- Past
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- Interactive Marketing Consultant-Contract at Social American
- Social Media Consultant-Contract at RSS Applied
- Executive Director at Cascade AIDS Project
- CEO at RAIN OK
- Education
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- University of Denver
- Nova Southeastern University
- Phillips University
- Recommended
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7 people have recommended Jean Ann - Connections
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223
connections
- Industry
- Internet
- Websites
Jean Ann Van Krevelen’s Summary
Called one of the most influential gardening communicators in the country, Jean Ann Van Krevelen is a pioneer in social media writing and publishing. Through various blogs, Facebook groups and pages, websites, and through her long list of social network followers, Jean Ann inspires, educates, and challenges tens of thousands of gardeners each month. She is a published author who writes social media savvy gardening books. Her broad appeal generates sales and her community building skills guarantee repeat customers.
Jean Ann’s unique background led Cool Springs Press to hire her as the first Director of Social Media in the garden publishing world. Though she has a presence across multiple social networks, she is partial to the 10,000 or so people she interacts with on Twitter and Facebook. She writes and produces several blogs whose content is nationally syndicated on a variety of popular websites including: The Chicago Sun Times, USAToday, and The Wall Street Journal.
Jean Ann has been named in the 2009 Top 100 Entrepreneurs on Twitter, 2009 Top 20 Green, Raw Organic Tweeters, 2009 Top 50 Tweeters in Portland, 2008 Top 50 People to Follow on Twitter, Top 30 Most Powerful and Influential Women in Social Media, and 30 Entrepreneurs to Follow on Twitter. She was also one of Portland Business Journal’s Forty Under Forty, and the Oklahoma Business Journal’s 50 That Make a Difference.
Jean Ann Van Krevelen’s Specialties:
Social media, social publishing, garden writing, author, publishing, marketing, social media marketing
Jean Ann Van Krevelen’s Experience
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Director of Social Media
Cool Springs Press
(Privately Held; Publishing industry)
October 2009 — Present (2 months)
I teach authors, publishers and garden related businesses to use social media marketing in an effective, viable manner. CSP is exploring new publishing models that more actively engage the consumer. I assist in finding, developing and implementing those models and with finding the authors.
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Social Media/New Media Marketing
Edgy Entrepreneur
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
Interactive Marketing:
*Research client’s web presence, identify target markets, identify appropriate social media tools
*Design highly tailored online branding and marketing strategies
*Develop and implement benchmarks and evaluation methodology
*Provide ongoing training and support for clients in implementation of marketing strategy
*Utilize conversation management tools to quantify visibility of target market and/or client
*Identify target markets, create evaluative tools and drive traffic for online market research
Social Media Engagement:
*Produce and manage 5 of topical blogs, appealing to niche markets
*Well-followed Twitter, Facebook, FriendFeed and Ning profiles. Estimated reach: 20,000
*Blogs syndicated on sites such as the Chicago Tribune, USA Today and Wall Street Journal
*Self published “Growing Food: A Guide for Beginners”, as a result, landed a book deal with major garden publisher
*Featured speaker on social media marketing and publishing at Garden Writers Association Annual Symposium, 2009 -
Organic Gardening and Food Writer
Gardener to Farmer
(Publishing industry)
January 2007 — Present (2 years 11 months)
Jean Ann Van Krevelen a published food and gardening author in Portland, OR. Her book “Growing Food: A Guide for Beginners” teaches new gardeners to grow, harvest, prepare and store vegetables in an easy and approachable way.
She is also the co-host for “Good Enough Gardening”, a podcast that encourages listeners to “embrace the perfection of an imperfect garden”. Jean Ann is the author and producer of multiple gardening and fresh food blogs.
Jean Ann's work has been published by a number of sources. They include:
Chicago Sun Times
Fine Gardening
Grit Magazine
Chefs.com
Examiner.com -
Interactive Marketing Consultant-Contract
Social American
(Marketing and Advertising industry)
June 2008 — June 2009 (1 year 1 month)
*Developed the majority of web content for www.socialamerican.com
*Established customer service model, built customer base
*Received expert training in SEO/SMO and social media marketing
*Created proposal format for new customers
*Built out online marketing campaigns, utilizing a variety of methods
*Created metrics for campaigns, adjusted interactions in real time
*Implemented online marketing campaigns for a variety of businesses
*Daily social media marketing related posts on blog -
Social Media Consultant-Contract
RSS Applied
(Internet industry)
March 2008 — June 2009 (1 year 4 months)
*Built out online marketing campaigns, utilizing a variety of methods
*Created metrics for campaigns, adjusted interactions in real time
*Implemented online marketing campaigns for a variety of businesses
*Assisted clients in blog development and optimization
*Daily social media marketing related posts on blog -
Executive Director
Cascade AIDS Project
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
January 2006 — April 2008 (2 years 4 months)
Provide HIV/AIDS eduction, prevention and services
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CEO
RAIN OK
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
September 2001 — December 2005 (4 years 4 months)
Statewide non profit serving people living with HIV/AIDS
Jean Ann Van Krevelen’s Education
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University of Denver
MSW , 1995 — 1997
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Nova Southeastern University
Master's level mental health counseling 1993 — 1995
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Phillips University
BSed , English Education , 1987 — 1992
Additional Information
Jean Ann Van Krevelen’s Websites:
Jean Ann Van Krevelen’s Interests:
social media, gardening, cooking, reading, learning
Jean Ann Van Krevelen’s Groups:
American Leadership Forum, President's Advisory Council on HIV/AIDS
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eOffice -
Obama for America -
Inbound Marketers - For Marketing Professionals -
Oregon Entrepreneurs Network -
Portland Connect -
LinkEds & writers -
Consultants Network -
SEMpdx - Search Engine Marketers of Portland -
pdxMindShare - Portland's Career Community -
Green Jobs & Career Network -
Portland Creative Conference -
123 Social Media -
Master Gardeners
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Fans of Portland, Oregon. -
Green Communicators -
MomHub Business Owners -
Working Moms. Virtual. Flexible. Part-Time. Full-Time. -
The Truth About Books -
Edgy Entrepreneur Experiment -
ALF Class 23
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The Gardening Seeds Guide -
Practical Applications of Social Media -
Management Consulting Jobs -
Landscape Contractors
Jean Ann Van Krevelen’s Honors:
Portland Business Journal's 40 under 40, Oklahoma Business Journal, 50 Making a Difference, GO NYC Magazine's 100 Women We Love, University of Oklahoma Social Welfare Leader Award
Jean Ann Van Krevelen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
