Digital | Video | Wine
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Getting pixels to entertain and inspire.
Starting up a startup winery.
10x10 is a film. And a social action campaign. I'm at the intersection of the two. Initiated exponential growth of the campaign's community by creating compelling multimedia content, spearheading smart community management, redesigning and architecting the website from the ground up, and launching online advertising. All on a shoestring.
Credits include "Committed" with Morgan Spurlock (AMC) and "Bridging the Divide" with Tom Brokaw (USA).
Appointed by President Obama as the first White House Director of Video. Creative and operational director, leading production team in creating the largest online video footprint of a government agency in the world. Pitched, produced and directed strategic content that amplified Administration’s messaging in the online space. Established and cultivated relationships with distribution partners and media to place and promote key content. Wrote and edited copy and blog posts for whitehouse.gov.
Developed video precedent and best practices for the Obama White House.
Member of the campaign’s ground-breaking New Media team, contributing to the candidate’s unprecedented online operations and in particular, prolific web video presence. Conceptualized and created products to advance communication goals, raise funds, challenge the opposition, and inspire action.
Edited feature documentaries (PBS, Showtime, independents), broadcast (AMC, USA, The History Channel, Discovery Channel), and commercials (Sony Playstation, Dell, Mattel, SpikeTV, McDonald’s).
Co-founded production company focused on nonprofit and social justice projects. Directed and edited award-winning feature documentary, Dear Francis (Showtime), raising awareness of the globe-leading HIV/AIDS crisis in Swaziland to western audiences. Produced and edited development videos for nonprofit and educational institutions.
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Principal Researcher and Consultant at Actionable Research + Evaluation
YouTube Space Engagement Manager
Producer at YouTube
Global Head of YouTube Spaces at Google
Head of Operations, YouTube Next Lab LA at Google/YouTube
Production Strategist at YouTube
HLN Development Coordinator at Turner Broadcasting System