
Associate Media Planner at Greater Than One, Inc.
Greater New York City Area

Associate Media Planner at Greater Than One, Inc.
Greater New York City Area
Media planning and buying, eCRM, Paid Search (PPC)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2007 — Present (2 years 11 months)
Responsibilities include market and brand research, campaign strategies development, media planning, buying and trafficking, as well as KW list construction, campaign optimization and analytics for online marketing initiatives for large pharmaceutical clients including Eli Lilly, in display and paid search ad services as well as third party email projects.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2006 — May 2007 (8 months)
Responsibilities include coding and deploying of campaign emails, list managment and cleansing, in addition to platform testing and reporting for clients including NYU, Cytyc, Novo Nordisk, Prometa and Genentech.