Jennifer Dale

President, InsideHeads LLC

Virgin Islands (U.S.)
Market Research

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Jennifer Dale know in common
  • Get introduced to Jennifer Dale
  • Contact Jennifer Dale directly

View Jennifer's full profile

Jennifer Dale's Overview


500+ connections


Jennifer Dale's Publications

  • Online Qualitative Research: The essential guide What every researcher needs to know about conducting and moderating interviews via the web

    • Paramount Market Publishing, Inc.
    • July 1, 2014

    Explore the growing landscape of online qualitative research as Jennifer and Susan take you on a thoughtfully guided tour of the great city of insights, including its fascinating history and recent development, exciting destinations of interest, different ways of getting around and pitfalls to avoid.

  • Made Marian: How sex surveys launched online qualitative research

    • Quirks
    • June 1, 2014
    Authors: Jennifer Dale

    A profile of the early days of online research through the eyes of Marian Salzman, who was there from the beginning.

  • How to Recruit to Online Focus Groups

    • QRCA Views
    • September 1, 2013
    Authors: Jennifer Dale

    When it comes to recruiting for any research study — qualitative or quantitative, in person or online - the ultimate goal remains the same: recruit the right audience for the right study. So, what makes recruiting for an online qualitative research study seem so daunting? Read on to learn the truth about qual recruiting and how your next study can be a success.

  • Finding Bouquets of Consumer Insight in Acres of Wildflowers

    • MRA Alert
    • June 1, 2014

    What is the role of qualitative research in social media listening? Liz and Jennifer tracked down nine professional qualitative researchers who are using social media research effectively to gather insights from the vast social media conversation

  • Qualitative Opportunities in a Sea of Big Data, October 2013

    • QRCA Conference, San Diego (Kris Hodges, Jennifer Dale, Dorrie Paynter)
    • October 17, 2013

    QRCs dive in to define Social Media Marketing Research, reveal how qualitative research buyers feel about big data, and report on a qual research exercise using social media monitoring tools.

  • Diary of an Online Focus Group

    • QRCA Views
    • September 1, 2009
    Authors: Jennifer Dale

    A day-by-day insider account of an Online Focus Group project.

  • InsideHeads Online Focus Groups since 1998

    • InsideHeads
    • May 1, 2011
    Authors: Jennifer Dale

    Experts in market research, the InsideHeads team has moderated more than 1000 online focus groups and conducted thousands of web surveys for satisfied clients across the globe since 1998.

  • Observing Online Focus Groups

    • InsideHeads
    • February 1, 2011
    Authors: Jennifer Dale

    See what it's like to observe a professionally moderated online focus group (synchronous chat).

  • History of Online Focus Groups

    • InsideHeads
    • May 1, 2011
    Authors: Jennifer Dale

    A brief overview of how online focus groups have evolved since 1992.

  • Tested and Approved

    • Quirk's
    • May 1, 2012

    This article explores how online focus groups among sexually active gay men helped PinpointMD better understand a sensitive topic and aided the business development of a vital health care service.

  • Chasing Technology

    • MRA Alert
    • January 1, 2011
    Authors: Jennifer Dale

    Conducting qualitative research online the way people are actually communicating instead of chasing technology that most people are not adopting.

Jennifer Dale's Projects

  • Online Focus Group Case Summaries

    • January 1998 to Present
    Team Members: Jennifer Dale

    InsideHeads skillfully uses online focus groups to help businesses make better marketing decisions. Read more about how companies small and large are solving critical business issues quickly and less expensively than ever before using this popular online qualitative research method.

  • Article for MRA Alert! Magazine

    • April 2014 to Present
    Team Members: Jennifer Dale, Liz Van Patten

    Co-authoring a featured article on social media and qualitative research

Jennifer Dale's Volunteer Experience & Causes

  • Volunteer Experience

    • Board of Directors

      St. John Animal Care Center
      • Animal Welfare
      January 2006 November 2011 (5 years 11 months)
  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Civil Rights and Social Action
      • Education
      • Environment
      • Human Rights
      • Science and Technology
      • Social Services

Jennifer Dale's Languages

  • Spanish

Jennifer Dale's Skills & Expertise

  1. Focus Groups
  2. Qualitative Research
  3. Online Research
  4. Market Research
  5. Qualitative Market Research
  6. Advertising Research
  7. Consumer Insights
  8. Marketing Research
  9. Moderating
  10. Marketing Strategy
  11. Questionnaires
  12. Usability Testing
  13. Moderation
  14. Primary Research
  15. B2B
  16. Survey Design
  17. Data Collection
  18. Report Writing
  19. Marketing Communications
  20. Survey Research
  21. Ideation
  22. Data Analysis
  23. Concept Generation
  24. Customer Insight
  25. Consumer Behavior
  26. Brand Equity
  27. Hula Hoop
  28. Quantitative Research
  29. Consumer Behaviour
  30. Online Moderation
  31. Questionnaire Design
  32. Research Design
  33. Business Insights
  34. Marketing
  35. Business Development
  36. Consumer Insight
  37. Market Intelligence
  38. Segmentation
  39. International Research
  40. Analytics
  41. Market Analysis
  42. Positioning
  43. Brand Architecture
  44. Analysis
  45. Brand Management
  46. Product Innovation
  47. Brand Loyalty
  48. Competitive Analysis
  49. Social Media Measurement
  50. Copy Testing

View All (50) Skills View Fewer Skills

Jennifer Dale's Education

Rider University


Penn State University


Jennifer Dale's Additional Information

Jennifer Dale's Organizations

  • Qualitative Researcher Consultant's Association

    Member, Committee Leader, SIG Leader
    • January 2008 to Present
  • Marketing Research Association

    • January 2006 to Present
  • American Marketing Association

    • January 2006 to Present

View Jennifer Dale’s full profile to...

  • See who you and Jennifer Dale know in common
  • Get introduced to Jennifer Dale
  • Contact Jennifer Dale directly

View Jennifer's full profile

Not the Jennifer Dale you were looking for? View more »