LinkedInJennifer Dale
Jennifer Dale

Jennifer Dale

President, InsideHeads LLC

Location
Virgin Islands (U.S.) area
Industry
Market Research
Education
  1. Rider University
Recommendations6 people have recommended Jennifer
Websites
500+connections

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500+connections
Rider University

Rider University

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Background

Publications

Online Qualitative Research: The essential guide What every researcher needs to know about conducting and moderating interviews via the web(Link)

Paramount Market Publishing, Inc.
July 2014

Explore the growing landscape of online qualitative research as Jennifer and Susan take you on a thoughtfully guided tour of the great city of insights, including its fascinating history and recent development, exciting destinations of interest, different ways of getting around and pitfalls to avoid.

Authors:

Made Marian: How sex surveys launched online qualitative research(Link)

Quirks
June 2014

A profile of the early days of online research through the eyes of Marian Salzman, who was there from the beginning.

How to Recruit to Online Focus Groups(Link)

QRCA Views
September 2013

When it comes to recruiting for any research study — qualitative or quantitative, in person or online - the ultimate goal remains the same: recruit the right audience for the right study. So, what makes recruiting for an online qualitative research study seem so daunting? Read on to learn the truth about qual recruiting and how your next study can be a success.

Finding Bouquets of Consumer Insight in Acres of Wildflowers(Link)

MRA Alert
June 2014

What is the role of qualitative research in social media listening? Liz and Jennifer tracked down nine professional qualitative researchers who are using social media research effectively to gather insights from the vast social media conversation

Authors:

Qualitative Opportunities in a Sea of Big Data, October 2013(Link)

QRCA Conference, San Diego (Kris Hodges, Jennifer Dale, Dorrie Paynter)
October 2013

QRCs dive in to define Social Media Marketing Research, reveal how qualitative research buyers feel about big data, and report on a qual research exercise using social media monitoring tools.

Authors:

Diary of an Online Focus Group(Link)

QRCA Views
September 2009

A day-by-day insider account of an Online Focus Group project.

InsideHeads Online Focus Groups since 1998(Link)

InsideHeads
May 2011

Experts in market research, the InsideHeads team has moderated more than 1000 online focus groups and conducted thousands of web surveys for satisfied clients across the globe since 1998.

Observing Online Focus Groups(Link)

InsideHeads
February 2011

See what it's like to observe a professionally moderated online focus group (synchronous chat).

History of Online Focus Groups(Link)

InsideHeads
May 2011

A brief overview of how online focus groups have evolved since 1992.

Tested and Approved(Link)

Quirk's
May 2012

This article explores how online focus groups among sexually active gay men helped PinpointMD better understand a sensitive topic and aided the business development of a vital health care service.

Authors:

Chasing Technology(Link)

MRA Alert
January 2011

Conducting qualitative research online the way people are actually communicating instead of chasing technology that most people are not adopting.

Qual-Online: The Essential Guide What Every Researcher Needs to Know about Conducting and Moderating Interviews via the Web(Link)

Paramount Market Publishing Inc.
October 2014

A must-have guidebook by Jennifer Dale and Susan Abbott

The core skills required to be a good Qualitative Research Consultant (QRC) are the same for online qualitative as they are for in-person research. Clear research objectives, an effective screening questionnaire, an unbiased discussion guide and insightful analysis are the foundation of any good qualitative research study.

If you are new to your career in qualitative research, learning how to do online qualitative is a foundational skill, as important as learning how to do in-person research. Learning at least some of these approaches is a stepping stone to the new tools that will continue to come along.

If you’re a seasoned QRC, congratulations! Whether you’ve ignored, dabbled-in, or fully embraced online qualitative research, this book will help you.

From learning about the types of tools at your disposal, to planning your first online study, this extensive guide will help you understand the sequence of steps to follow, timing, and costs involved. It will also help you manage all of the useful insights you will gather--making your job of sharing information with your client that much easier and your reports that much more robust.

Looking five years ahead, it seems obvious to us that most researchers will be offering their clients new ways and new approaches using online methods. Don’t be left behind with nothing to offer but old ideas and expensive pricing. Offering your clients the option of online qual is a way for you to welcome them into the future.

This book will help you embrace the future with confidence.

Authors:

ALERT! MAGAZINE THIRD QUARTER 2014 FINDING BOUQUETS OF CONSUMER INSIGHT IN ACRES OF WILDFLOWERS(Link)

Market Research Association (MRA)
July 2014

Article authors Jen Dale and Liz Van Patten included my thoughts on using social media in market research projects.

Authors:

Projects

Online Focus Group Case Summaries(Link)

– Present

InsideHeads skillfully uses online focus groups to help businesses make better marketing decisions. Read more about how companies small and large are solving critical business issues quickly and less expensively than ever before using this popular online qualitative research method.

Article for MRA Alert! Magazine(Link)

– Present

Co-authoring a featured article on social media and qualitative research

Team members:

Volunteer Experience & Causes

Board of Directors

St. John Animal Care Center
(5 years 11 months)Animal Welfare

Opportunities Jennifer is looking for:

Causes Jennifer cares about:

  • Animal Welfare
  • Civil Rights and Social Action
  • Education
  • Environment
  • Human Rights
  • Science and Technology
  • Social Services

Organizations Jennifer supports:

Languages

  1. Spanish

Skills

  • Focus Groups
  • Qualitative Research
  • Online Research
  • Market Research
  • Qualitative Market...
  • Advertising Research
  • Consumer Insights
  • Marketing Research
  • Moderating
  • Marketing Strategy
  • Questionnaires
  • Usability Testing
  • Moderation
  • Primary Research
  • B2B
  • Survey Design
  • Data Collection
  • Report Writing
  • Marketing Communications
  • Survey Research
  • Ideation
  • Data Analysis
  • Concept Generation
  • Customer Insight
  • Consumer Behavior
  • Brand Equity
  • Hula Hoop
  • Quantitative Research
  • Consumer Behaviour
  • Online Moderation
  • Questionnaire Design
  • Research Design
  • Business Insights
  • Marketing
  • Business Development
  • Consumer Insight
  • Market Intelligence
  • Segmentation
  • International Research
  • Analytics
  • Market Analysis
  • Positioning
  • Brand Architecture
  • Analysis
  • Brand Management
  • Product Innovation
  • Brand Loyalty
  • Competitive Analysis
  • Social Media Measurement
  • Copy Testing
  • See 35+  See less

Education

Rider University

Organizations

Qualitative Researcher Consultant's Association

Member, Committee Leader, SIG Leader
– Present

Marketing Research Association

Member
– Present

American Marketing Association

Member
– Present

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