President, InsideHeads LLC
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Explore the growing landscape of online qualitative research as Jennifer and Susan take you on a thoughtfully guided tour of the great city of insights, including its fascinating history and recent development, exciting destinations of interest, different ways of getting around and pitfalls to avoid.
A profile of the early days of online research through the eyes of Marian Salzman, who was there from the beginning.
When it comes to recruiting for any research study — qualitative or quantitative, in person or online - the ultimate goal remains the same: recruit the right audience for the right study. So, what makes recruiting for an online qualitative research study seem so daunting? Read on to learn the truth about qual recruiting and how your next study can be a success.
What is the role of qualitative research in social media listening? Liz and Jennifer tracked down nine professional qualitative researchers who are using social media research effectively to gather insights from the vast social media conversation
QRCs dive in to define Social Media Marketing Research, reveal how qualitative research buyers feel about big data, and report on a qual research exercise using social media monitoring tools.
A day-by-day insider account of an Online Focus Group project.
Experts in market research, the InsideHeads team has moderated more than 1000 online focus groups and conducted thousands of web surveys for satisfied clients across the globe since 1998.
See what it's like to observe a professionally moderated online focus group (synchronous chat).
A brief overview of how online focus groups have evolved since 1992.
Conducting qualitative research online the way people are actually communicating instead of chasing technology that most people are not adopting.
A must-have guidebook by Jennifer Dale and Susan Abbott
The core skills required to be a good Qualitative Research Consultant (QRC) are the same for online qualitative as they are for in-person research. Clear research objectives, an effective screening questionnaire, an unbiased discussion guide and insightful analysis are the foundation of any good qualitative research study.
If you are new to your career in qualitative research, learning how to do online qualitative is a foundational skill, as important as learning how to do in-person research. Learning at least some of these approaches is a stepping stone to the new tools that will continue to come along.
If you’re a seasoned QRC, congratulations! Whether you’ve ignored, dabbled-in, or fully embraced online qualitative research, this book will help you.
From learning about the types of tools at your disposal, to planning your first online study, this extensive guide will help you understand the sequence of steps to follow, timing, and costs involved. It will also help you manage all of the useful insights you will gather--making your job of sharing information with your client that much easier and your reports that much more robust.
Looking five years ahead, it seems obvious to us that most researchers will be offering their clients new ways and new approaches using online methods. Don’t be left behind with nothing to offer but old ideas and expensive pricing. Offering your clients the option of online qual is a way for you to welcome them into the future.
This book will help you embrace the future with confidence.
Article authors Jen Dale and Liz Van Patten included my thoughts on using social media in market research projects.
InsideHeads skillfully uses online focus groups to help businesses make better marketing decisions. Read more about how companies small and large are solving critical business issues quickly and less expensively than ever before using this popular online qualitative research method.
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