Jonathon Colman

Jonathon Colman

Search engine optimization (SEO), Internet marketing, social media

Greater Seattle Area

Current
Past

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Education
  • Rensselaer Polytechnic Institute
  • Michigan Technological University
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Connections
500+ connections
Industry
Online Media

Jonathon Colman’s Summary

For more than a decade, Jonathon D. Colman has designed, developed, and promoted web sites for large companies and nonprofits, including The Nature Conservancy, Conservation International, IBM and Recreational Equipment, Inc. (REI).

His expertise lies in search engine optimization (SEO) and other measurable Internet marketing strategies – including the engagement of web 2.0 portals and social media communities to build buzz, support good causes and drive ROI.

Jonathon's web marketing strategy, leadership and ability to work as part of a strong team helped earn The Nature Conservancy two Webby Awards for "Best Charitable Organizations/Nonprofit Web Site" in the 13th Annual Webby Awards, including a People's Voice Webby Award.

Jonathon is an acclaimed public speaker at large conferences covering the leading edge of nonprofit technology, marketing, and fundraising. His past speaking engagements include the American Marketing Association Nonprofit Marketing Conference, the NTEN National Technology Conference, the Direct Marketing Association, the National Press Club in Washington, DC and other major venues.

Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa, where he lived in a small village performing rural health development work including education and health infrastructure capacity-building.

Jonathon graduated magna cum laude from the Scientific and Technical Communication program at Michigan Technological University. He has also pursued post-graduate study in human-computer interaction and user interface development at Rensselaer Polytechnic Institute.

A runner, biker, treehugger, and EcoGeek, Jonathon D. Colman lives in Seattle, Washington with his wife, the glass artist Marja S. Huhta.

Jonathon Colman’s Specialties:

Web strategy, web marketing, direct response marketing, web 2.0, social media, search engine optimization, SEO, search engine marketing, SEM, web analytics, predictive analytics, search analytics, Enquisite, visual communication, public speaking, improvisation, comedy improv, nptech

Jonathon Colman’s Experience

  • Program Manager, Natural Search Engine Optimization (SEO)

    REI (Recreational Equipment, Inc.)

    (Privately Held; Retail industry)

    2008 — Present (1 year )

    ● Oversee the strategy and execution for all aspects of REI’s natural search engine optimization (SEO) programs.
    ● Provide technical advice of website strategy and development for natural search engine optimization (SEO).
    ● Partner with Public Affairs to pursue potential linking opportunities that drive qualified, brand-appropriate traffic.
    ● Engage in social media marketing, press release distribution, etc. as needed to enhance REI’s search engine ranking and visibility.
    ● Partner with editorial and subject matter experts to develop search engine optimized content, structure and metadata.
    ● Responsible for formalizing natural search engine optimization (SEO) strategies and tactics.

  • Associate Director, Digital Marketing

    The Nature Conservancy

    (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

    August 2004 — November 2008 (4 years 4 months)

    ● Lead strategic marketing, promotion, management and production of http://www.nature.org/
    ● Direct strategy and implement tactics for search engine optimization (SEO) and paid search engine marketing (SEM) initiatives
    ● Engage in online social networks to help build The Nature Conservancy's brand and drive engagement
    ● Measure, analyze and report back on the success of strategic web marketing projects and campaigns
    ● Lead strategy for foundational technology projects including implementation of new enterprise web content management system, robust web analytics platform and web site redesign
    ● Manage and develop direct reports as well as vendor and partner relationships
    ● Develop internal policy, documentation and conduct training of colleagues on best practices
    ● Evangelize the use of the web 2.0/social media communities as an official, branded marketing communications channel throughout The Nature Conservancy and beyond in the wider nonprofit/technology community

  • Fellow, Barbara Thomas Fellowship Program

    The Nature Conservancy

    (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

    February 2008 — May 2008 (4 months)

    ● Developed web marketing infrastructure and online fundraising capacity for Australian conservation nonprofits, including work in SEO, advertising, analytics, and social media
    ● Created and facilitated an interactive three-day workshop focused on web marketing strategy, tactics, planning and ROI
    ● Consulted directly with TNC's conservation nonprofit partners for week-long sessions throughout Australia to create and/or enhance their web marketing programs and online fundraising strategies

  • User Interface Architect

    New Target Internet Design and Development, Inc.

    (Online Media industry)

    March 2004 — August 2004 (6 months)

    ● Created design and/or redesign concepts for web sites based on client specifications
    ● Produced dynamic web sites, creating all code (HTML, CSS and JS), graphics, and interactive effects
    ● Implemented content management systems for news, calendar, interactive forms, and text management
    ● Researched keywords and implement SEO best practices for client web sites

  • Web Communications and Content Manager

    Conservation International

    (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

    March 2003 — March 2004 (1 year 1 month)

    ● Developed strategy and communications plan for web site focused on conservation practitioners
    ● Maintained standards and promoted suite of web sites with distributed, international content developers
    ● Launched and enhanced usability of dynamic scientific data-sharing portal
    ● Designed accessible, web standards-compliant XHTML interfaces for web content and CD-ROMs

  • Web and Publications Designer

    Great Lakes Commission

    (Non-Profit; 11-50 employees; Environmental Services industry)

    April 2001 — May 2003 (2 years 2 months)

    ● Redesigned web site, information architecture to enhance appearance, behavior and ease-of-use
    ● Researched and promoted breaking news for the region on the web site to encourage repeat visitors and "sticky" user experience
    ● Created and managed dynamic PHP e-commerce web sites and MySQL databases
    ● Designed print publications and marketing collateral including annual report, business cards, and legislative advocacy reports

  • Peace Corps Volunteer: Community Health Development

    Peace Corps

    (Government Agency; 5001-10,000 employees; International Affairs industry)

    June 1999 — November 2000 (1 year 6 months)

    ● Lived as an active member of a remote village community, speaking two local languages while conducting development activities
    ● Helped diverse village communities assess health needs, learn how to avoid endemic disease
    ● Brought external resources from NGOs and government into local village areas lacking infrastructure
    ● Trained new Peace Corps volunteers in French, cross-cultural adaptation, mountain bike maintenance

  • Lead Information Developer, Groupware

    IBM

    (Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

    June 1997 — May 1999 (2 years )

    ● Created new manual for publication on network file system and Java framework
    ● Updated and revised existing manuals on integrated file system and Java framework
    ● Documented and structured TCP/IP, Java, and file system information articles
    ● Structured printed books and online help for business users and administrators

Jonathon Colman’s Education

  • Rensselaer Polytechnic Institute

    Certification , Human-Computer Interaction (HCI) , 1997 — 1998

    ● Certification, Human-Computer Interaction with focus on graphical user interfaces
    ● Emphasis on user interface design, web development, usability and software wizards

  • Michigan Technological University

    B.S., magna cum laude , Scientific and Technical Communication , 1993 — 1997

    ● Concentration in graphic design and information design
    ● 6-month internship with IBM; focus on information development, technical writing
    ● Dual minor in American literature and biology

    Activities and Societies:
    Club STC, Society for Technical Communication, Troupe, the Troupe, ACTF, American College Theater Festival, CCGLA, MTU Writing Center, Dean's List, Center for Computer-Assisted Language Instruction, CCLI, Summer Youth Programs, WMTU, WMTU 91.9FM, student radio

Additional Information

Jonathon Colman’s Interests:

Web strategy, web promotion, web marketing, online marketing, communications, marketing communications, marketing strategy, web 2.0, social networks, social media, new media, social media marketing, social media strategy, blogs, blogging, twitter, microblogging, podcasts, podcasting, RSS, twitter, search engine optimization, SEO, social media optimization, SMO, search engine marketing, SEM, online communities, online engagement, search engines, Google, public speaking, nature, environment, green, green living, nonprofits, non-profits, NGOs, charities, philanthropy, nptech, nonprofit technology, npmarketing, nonprofit marketing, web metrics, web analytics, web stats

Jonathon Colman’s Groups:

The Nature Conservancy, TNC, Society for Technical Communication, STC, NTEN, Nonprofit Technology Network, Peace Corps, National Peace Corps Association, NPCA, Friends of Burkina Faso, StumbleUpon, LinkedIn, MySpace, Facebook, Wikipedia, Gather, Squidoo, Digg, Netscape, Newsvine, Propeller, Reddit, YouTube, Twitter, Convio, Care2, NetSquared

  •    REI

Jonathon Colman’s Honors:

● 13th Annual Webby Awards for "Best Charitable Organizations/Nonprofit Web Site", including a People's Voice Webby Award: http://tinyurl.com/tncwebby

● Fast Company article: http://tinyurl.com/56fmwf

● Puget Sound Business Journal article: http://tinyurl.com/6pepl8

● Chronicle of Philanthropy chat: http://tinyurl.com/65pyfu

● Wall Street Journal article: http://tinyurl.com/6bjvze

● NTEN article: http://tinyurl.com/67dfej

● ASAE article: http://tinyurl.com/2ckxn8

● Beth Kanter interview: http://tinyurl.com/2rr276

● Treehugger interview: http://tinyurl.com/ywdun3

● Speaker, Greater IBM Connection THINK Forum (2008)

● Speaker, eMetrics Marketing Optimization Summit (2008)

● Speaker, AFP/DMAW Bridge Conference (2008, 2006)

● Speaker, Web Executive Seminar at the National Press Club (2008)

● Speaker, American Marketing Association Nonprofit Marketing Conference (2007)

● Speaker/Moderator, NTEN National Technology Conference (2007)

Jonathon Colman’s Contact Settings

Interested In:

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  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
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