Jonathon D. Colman, RPCV

Jonathon D. Colman, RPCV

Associate Director, Digital Marketing at The Nature Conservancy: www.nature.org

Greater Seattle Area

Current
  • Associate Director, Digital Marketing at The Nature Conservancy
Past
  • Fellow, Barbara Thomas Fellowship Program at The Nature Conservancy
  • User Interface Architect at New Target Internet Design and Development, Inc.
  • Web Communications and Content Manager at Conservation International
  • Web and Publications Designer at Great Lakes Commission
  • Peace Corps Volunteer: Community Health Development at Peace Corps
  • Lead Information Developer, Groupware at IBM

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Education
  • Rensselaer Polytechnic Institute
  • Michigan Technological University
  • Blissfield High School
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Industry
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Websites

Jonathon D. Colman, RPCV’s Summary

Jonathon D. Colman is the associate director of digital marketing for The Nature Conservancy, where he leads the strategic marketing and promotion of the Conservancy's web site at http://www.nature.org/

For more than a decade, Jonathon has designed, developed, and promoted web sites for large companies and nonprofits, including The Nature Conservancy, Conservation International and IBM. His expertise lies in web strategy, online marketing and outreach, search engine optimization and marketing, and engaging "web 2.0" news portals (Digg, Mixx, StumbleUpon) and online social networks (MySpace, Facebook, Care2) to build buzz and support good causes.

Jonathon is an acclaimed public speaker at large conferences covering the leading edge of nonprofit technology, marketing, and fundraising. His past speaking engagements include the American Marketing Association Nonprofit Marketing Conference, the NTEN National Technology Conference, the Direct Marketing Association of Washington/American Fundraising Professionals "Bridge to Integrated Marketing" conference, and the Washington, DC Web Managers Roundtable.

Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa, where he lived in a small village performing rural health development work including education and health infrastructure capacity-building.

Jonathon graduated magna cum laude from the Scientific and Technical Communication program at Michigan Technological University. He has also pursued post-graduate study in human-computer interaction and user interface development at Rensselaer Polytechnic Institute.

A runner, biker, treehugger, and EcoGeek, Jonathon lives in Seattle, WA with his wife, Marja.

Jonathon D. Colman, RPCV’s Specialties:

Web strategy, web development, web marketing, digital marketing, interactive marketing, eMarketing, viral marketing, web 2.0, social networks, blogs, RSS, search engine optimization, SEO, search engine marketing, SEM, Google, Google AdWords, Google Analytics, search engines, search, podcasts, public speaking, Convio, nptech, new media, social media, social news, npmarketing, social marketing, social media marketing

Jonathon D. Colman, RPCV’s Experience

  • Associate Director, Digital Marketing

    The Nature Conservancy

    (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

    August 2004 — Present (4 years 3 months)

    ● Lead strategic marketing, promotion, management and production of http://www.nature.org/
    ● Direct strategy and implement tactics for search engine optimization (SEO) and paid search engine marketing (SEM) initiatives
    ● Engage in online social networks to help build The Nature Conservancy's brand and drive engagement
    ● Measure, analyze and report back on the success of strategic web marketing projects and campaigns
    ● Lead strategy for foundational technology projects including implementation of new enterprise web content management system, robust web analytics platform and web site redesign
    ● Manage and develop direct reports as well as vendor and partner relationships
    ● Develop internal policy, documentation and conduct training of colleagues on best practices
    ● Evangelize the use of the web 2.0/social media communities as an official, branded marketing communications channel throughout The Nature Conservancy and beyond in the wider nonprofit/technology community

  • Fellow, Barbara Thomas Fellowship Program

    The Nature Conservancy

    (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

    February 2008 — May 2008 (4 months)

    ● Developed web marketing infrastructure and online fundraising capacity for Australian conservation nonprofits, including work in SEO, advertising, analytics, and social media
    ● Created and facilitated an interactive three-day workshop focused on web marketing strategy, tactics, planning and ROI
    ● Consulted directly with TNC's conservation nonprofit partners for week-long sessions throughout Australia to create and/or enhance their web marketing programs and online fundraising strategies

  • User Interface Architect

    New Target Internet Design and Development, Inc.

    (Online Media industry)

    March 2004 — August 2004 (6 months)

    ● Created design and/or redesign concepts for web sites based on client specifications
    ● Produced dynamic web sites, creating all code (HTML, CSS and JS), graphics, and interactive effects
    ● Implemented content management systems for news, calendar, interactive forms, and text management
    ● Researched keywords and implement SEO best practices for client web sites

  • Web Communications and Content Manager

    Conservation International

    (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

    March 2003 — March 2004 (1 year 1 month)

    ● Developed strategy and communications plan for web site focused on conservation practitioners
    ● Maintained standards and promoted suite of web sites with distributed, international content developers
    ● Launched and enhanced usability of dynamic scientific data-sharing portal
    ● Designed accessible, web standards-compliant XHTML interfaces for web content and CD-ROMs

  • Web and Publications Designer

    Great Lakes Commission

    (Non-Profit; 11-50 employees; Environmental Services industry)

    April 2001 — May 2003 (2 years 2 months)

    ● Redesigned web site, information architecture to enhance appearance, behavior and ease-of-use
    ● Researched and promoted breaking news for the region on the web site to encourage repeat visitors and "sticky" user experience
    ● Created and managed dynamic PHP e-commerce web sites and MySQL databases
    ● Designed print publications and marketing collateral including annual report, business cards, and legislative advocacy reports

  • Peace Corps Volunteer: Community Health Development

    Peace Corps

    (Government Agency; 5001-10,000 employees; International Affairs industry)

    June 1999 — November 2000 (1 year 6 months)

    ● Lived as an active member of a remote village community, speaking two local languages while conducting development activities
    ● Helped diverse village communities assess health needs, learn how to avoid endemic disease
    ● Brought external resources from NGOs and government into local village areas lacking infrastructure
    ● Trained new Peace Corps volunteers in French, cross-cultural adaptation, mountain bike maintenance

  • Lead Information Developer, Groupware

    IBM

    (Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

    June 1997 — May 1999 (2 years)

    ● Created new manual for publication on network file system and Java framework
    ● Updated and revised existing manuals on integrated file system and Java framework
    ● Documented and structured TCP/IP, Java, and file system information articles
    ● Structured printed books and online help for business users and administrators

Jonathon D. Colman, RPCV’s Education

  • Rensselaer Polytechnic Institute

    Certification, Human-Computer Interaction (HCI), 1997 — 1998

    ● Focus on graphical user interface (GUI) development
    ● Concentration in usability studies

  • Michigan Technological University

    B.S., magna cum laude, Scientific and Technical Communication, 1993 — 1997

    ● Concentration in graphic design and information design
    ● 6-month internship with IBM; focus on information development
    ● Dual minor in American literature and biology

    Activities and Societies:
    Club STC, Society for Technical Communication, Troupe, the Troupe, theatre, CCGLA, Writing Center, Dean's List, Winter Carnival, Center for Computer-Assisted Language Instruction, CCLI, Summer Youth Programs, WMTU, student radio

  • Blissfield High School

    Diploma, College Prep/AP, 1989 — 1993

Additional Information

Jonathon D. Colman, RPCV’s Websites:

Jonathon D. Colman, RPCV’s Interests:

Web strategy, web development, web promotion, web marketing, web 2.0, social networks, blog, blogging, RSS, twitter, search engine optimization, SEO, search engine marketing, SEM, Google, public speaking, nature, environment, green, endangered species, wildlife, science, conservation, The Nature Conservancy, nonprofits, non-profits, NGOs, non-governmental organizations, charities, philanthropy, 501c3, 501(c)(3), nptech, nonprofit technology, npmarketing, nonprofit marketing

Jonathon D. Colman, RPCV’s Groups:

The Nature Conservancy, TNC, Society for Technical Communication, STC, NTEN, Nonprofit Technology Network, Peace Corps, National Peace Corps Association, NPCA, Friends of Burkina Faso, StumbleUpon, LinkedIn, MySpace, Facebook, Wikipedia, Gather, Squidoo, Digg, Netscape, Newsvine, Propeller, Reddit, YouTube, Twitter, Convio, Care2, NetSquared

  •    Nonprofit Technology Network (NTEN)
  •    The Nature Conservancy Staff and Alumni
  •    Nature Conservancy

Jonathon D. Colman, RPCV’s Honors:

● Chronicle of Philanthropy online chat on web marketing with Beth Kanter: http://philanthropy.com/live/2008/07/tight_budget/chat.php3

● Wall Street Journal article quoting me: http://online.wsj.com/article/SB120846184908923785.html

● Beth Kanter interview: http://beth.typepad.com/beths_blog/2008/02/interview-with.html

● Hank Green/EcoGeek of the Week interview: http://www.treehugger.com/files/2007/07/ecogeek_of_the_4.php

● Speaker, "Social Sites for Social Good" seminar at the National Press Club (2008)

● Speaker, American Marketing Association Nonprofit Conference (2007, plenary session)

● Speaker/Host, Washington DC Web Managers Roundtable (2007, 2006)

● Speaker, NTEN National Technology Conference (2007)

● Speaker, AFP/DMAW "Bridge to Integrated Marketing" Conference (2006, 2008)

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