Web Analytics Consultant at Avenue A | Razorfish
Greater New York City Area
Web Analytics Consultant at Avenue A | Razorfish
Greater New York City Area
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
February 2008 — Present (10 months)
Provide analytics consulting and support for clients. Taking clients from analytics vendor selection, Key Performance Indicator (KPI) development, strategic implementation and deployment.
Using all available application in a vendor agnostic environment.
Omniture Sitecatalyst and Discover
Visual Sciences HBX (renamed Omniture SiteCatalyst HBX)
Google Analytics
Nielsen Site Census
Quantcast
Coremetrics
(Sole Proprietorship; Myself Only; Online Media industry)
January 2006 — Present (2 years 11 months)
Freelance consulting firm in online media focused web analytics and business intelligence. Garners experience in marketing analytics from an agency side, as well as opportunities in search marketing.
(Privately Held; 201-500 employees; Online Media industry)
March 2006 — February 2008 (2 years)
Maxim Digital is a large on-line publisher, with significant investment in site marketing (paid search and search optimization) and web analytics in Omniture, Site Census, Quantcast, Nielsen and Comscore. In my time with the company I managed reporting, and analysis for 3 major publishing sites.
Provided web analytics services to all divisions of the Maxim Digital, including online editorial, marketing, advertising operations and sales
Participated in strategic search engine optimization, and search marketing, working with Google, Yahoo, and MSN. Making significant and effective changes to our search practices.
Omniture, Web Analytics Wednesday NYC