Joel Collymore

Current

• Principal Analytics Consultant at Pull Analytics

Past

• Web Analytics Consultant at Razorfish
• Business Intelligence Associate / Web Analytics at Alpha Media Group - Maxim Digital (Formally Dennis Publishing)
• Business Analyst/Quality Assurance Analyst at Hewitt Associates

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Education

• Sacred Heart University
• Iona College

Connections

221 connections

Industry

Online Media

Joel Collymore’s Experience

• Principal Analytics Consultant

  Pull Analytics

  (Online Media industry)

  January 2006 — Present (3 years 7 months)

  Freelance consulting firm in online media focused web analytics and business intelligence. Garners experience in marketing analytics from an agency side, as well as opportunities in search marketing.

• Web Analytics Consultant

  Razorfish

  (Public Company; 1001-5000 employees; MSFT; Marketing and Advertising industry)

  February 2008 — April 2009 (1 year 3 months)

  Provide analytics consulting and support for clients. Taking clients from analytics vendor selection, Key Performance Indicator (KPI) development, strategic implementation and deployment.
  
  Development of interactive MS Excel dashboards. Dashboards developed to showcase overall site, and search marketing perfomance. The dashboards allowed cross analysis of KPIs and perfomance metrics.
  
  Using all available application in a vendor agnostic environment.
  
  Omniture Sitecatalyst and Discover
  Visual Sciences HBX (renamed Omniture SiteCatalyst HBX)
  Google Analytics
  Nielsen Site Census
  Quantcast
  Coremetrics

• Business Intelligence Associate / Web Analytics

  Alpha Media Group - Maxim Digital (Formally Dennis Publishing)

  (Online Media industry)

  March 2006 — February 2008 (2 years)

  Maxim Digital is a large on-line publisher, with significant investment in site marketing (paid search and search optimization) and web analytics in Omniture, Site Census, Quantcast, Nielsen and Comscore. In my time with the company I managed reporting, and analysis for 3 major publishing sites.
  
  Provided web analytics services to all divisions of the Maxim Digital, including online editorial, marketing, advertising operations and sales
  Participated in strategic search engine optimization, and search marketing, working with Google, Yahoo, and MSN. Making significant and effective changes to our search practices.

• Business Analyst/Quality Assurance Analyst

  Hewitt Associates

  (Privately Held; 10,001 or more employees; Human Resources industry)

  August 2004 — March 2006 (1 year 8 months)

  Administered various aspects of client's benefits plan, including Salary and Union match based on 2004 eligible pay and participant contributions to 401(k) plan.
  Designed test plans based on client provisions, internal analysis documentation and the governmental regulations for 401(k) and Employee Stock Option Plans.
  Successfully worked in a team environment, and as a liaison for technology resources.
  Developed analysis of production level issues through data mining of empirical data, to identify trends. Insuring quick turnaround from problems to solutions.

Additional Information

Joel Collymore’s Groups:

Omniture, Web Analytics Wednesday NYC

•    Web Analytics Wednesday NYC
•    Web Analytics Wednesday Seattle

Joel Collymore’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch