Seasoned Tourism & Marketing Executive
France
- Current
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- Teacher for e-Marketing, e-Tourism and Marketing at France & Switzerland (HEG Geneva)
- Owner at CYBERSTRAT - e-Stratégie d'entreprise/e-Marketing
- Past
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- CEO at GEO-DECOUVERTE - Switzerland
- Marketing Innovation Manager at STMicroelectronics - Worldwide based in Switzerland
- CEO at CCG
- International Marketing Manager at DIGITAL Equipment Intl
- Executive Director of Finance at Hospitals
- Education
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- Grenoble University ESA - Doctorate in Management
- ESA Grenoble - DEA in Management Option Information System
- Lyon University - DECS
- Recommended
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21 people have recommended Jean-Claude - Connections
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425
connections
- Industry
- Leisure, Travel & Tourism
- Websites
Jean-Claude MORAND’s Summary
Jean-Claude has a long experience in marketing and IT. First at DIGITAL Equipment Europe as International Marketing Manager between 1984 and 1994. As CEO of a 400 employees educational institution, he enjoyed to boost the Gross Margin (+25%) of this entity in less than 2 years. For 6.5 years (1999 to 2005), he was Corporate e-Business Manager for STMicroelectronics (WW). As such, he contributed to the definition of new marketing approaches involving IT as well as System-to-System process definitions with RosettaNet and other XML consortia. One of his focus is e-Marketing including Search Engine Marketing and 1to1 marketing. He played the role of evangelist toward advanced Marketing approaches. JC is the author of 5 best seller books targeting VP Marketing,CIO, DSI and other C* level executives covering various aspects of the e-Business and marketing paradigms. Jean-Claude holds a Ph.D. in Management. As side activities he remains professional ski instructor, teacher and author.
Jean-Claude MORAND’s Specialties:
- Marketing & IT skills: e-Marketing, e-Business, StoS, BtoB, Web 2.0, Travel 2.0, e-Commerce, e-Tourisme
- Design & implement marketing strategies, programs for new & existing products/services.
- Lead the marketing strategy & planning & build robust and appropriately sized marketing organization.
- Build & support effective lead generation programs to drive significant revenue growth.
- Leader having proven his capability to built, integrate and motivate teams
- Full P&L management
Jean-Claude MORAND’s Experience
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Teacher for e-Marketing, e-Tourism and Marketing
France & Switzerland (HEG Geneva)
(Educational Institution; Higher Education industry)
August 2007 — Present (2 years 4 months)
My goal for the next 10 years is to continue to promote new ways of milking the new technologies within a company with an International coverage. I'm looking for a senior position in Marketing and/or IT such as VP marketing, CMO, Marketing Director, CIO, DSI, e-Marketing Director or VP. Ideally, I would like to operate from Geneva (Switzerland), but I will also consider positions elsewhere in the World. I will bring more than 15 years of management experience in the High-Tech and Tourism arena backed by a Ph.D. Result oriented, I can help your organization to boost its business adopting the marketing strategy of the 21st century and at the same time increase dramatically its RONA. Have a look to my profile to get past results than have been often expressed in double digits percent and call me to investigate any fit.
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Owner
CYBERSTRAT - e-Stratégie d'entreprise/e-Marketing
(Privately Held; Marketing and Advertising industry)
January 1996 — Present (13 years 11 months)
see http://www.cyberstrat.net
Under this brand, I mainly act as a consultant, speaker and author or R&D agent to cover topics such as e-Marketing, marketing, e-Commerce, Web 2.0, Travel 2.0, including RSS, Social Networks, blogs, semantic web, CRM, e-Mail marketing, Search Engine Marketing, with their implications on the day to day business. My aim is to help the organizations and executives to improve their performances.
This lead me to publish 5 books (Internet and marketing 1to1 (1999), Le tourisme français et Internet (1999), Cyberstrat (1997), RSS, blogs : Un nouvel outil pour le management (2005 et 2006) as well as several white papers. And finally Tourism 2.0 published in June 2008.
I have no border to operate but I act mainly in the French part of Switzerland & France. -
CEO
GEO-DECOUVERTE - Switzerland
(Leisure, Travel & Tourism industry)
July 2006 — August 2007 (1 year 2 months)
As CEO for this SME, the prime objective was to turn this brick-n-mortar 25 years Tour Operator into a performing click-n-mortar operation using the Web 2.0 and Search Engine Marketing (SEM) approaches. After few months of activity the web traffic increased by 266%. Human resources management has been aligned on the EFQM and Hays standards each employee having an objective clearly defined.
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Marketing Innovation Manager
STMicroelectronics - Worldwide based in Switzerland
(Public Company; 10,001 or more employees; STM; Semiconductors industry)
May 1999 — September 2005 (6 years 5 months)
Worlwide e-Business strategy definition and implementation including XML based exchanges in this BtoB environment and Interactive Marketing approaches. Creation of an e-Business excellence center in Lugano. Planing, design & implementaton of an Extranet used by 175 customers. Leadership of a set of e-Marketing innovation programs including : RSS, XML, SVG, Dublin Core and Semantic web approaches. Chairman of the e-Commerce expert group for ESIA and alternate board member for the ROSETTANET consortium as well as member of the Marketing committee.
Based in Switzerland, with operations in Italy, India, France, US. -
CEO
CCG
(Privately Held; Accounting industry)
1995 — 1998 (3 years )
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International Marketing Manager
DIGITAL Equipment Intl
(Internet industry)
1984 — 1994 (10 years )
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Executive Director of Finance
Hospitals
(Hospital & Health Care industry)
1975 — 1982 (7 years )
Jean-Claude MORAND’s Education
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Grenoble University ESA - Doctorate in Management
Doctorate (Ph.D) in Management , Management (Business Administration) , 1984
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ESA Grenoble - DEA in Management Option Information System
DEA , Management (Information System) , 1982 — 1983
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Lyon University - DECS
DECS , Accounting , 1978
Additional Information
Jean-Claude MORAND’s Websites:
Jean-Claude MORAND’s Interests:
Advanced marketing, Interactive Marketing, CRM, e-Business, Finance, AI, semantic web, Agents intelligents, Internet, Mountaineering, skiing, RSS, SVG, XML, SemanticWeb, knowledge management,Tourism, education, Strategy, Topic maps, blog, weblog, FOAF, Rosettanet, travel, Stock market and real estate investments
Jean-Claude MORAND’s Groups:
Member of "Cercle des Dirigeants d'Entreprises" - Geneva
Past VP of the Swiss Marketing Club (Geneva)
Marketing Advisory Committee of Rosettanet
Edifice
French Ski School (ESF) of La Clusaz
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DEC Alumni -
e-BIZ -
Professional Speakers and Seminar Leaders -
Digital Tourism Experts -
GLE -
Online Marketing Group (OMG) -
Contact Center Professional -
Travel 2.0: Interactive Travel Industry Professionals -
Tourism 2.0 -
Contact Center Operations & Management -
Automated chat solutions -
Artificial Intelligence Researchers, Faculty + Professionals -
Pistorio Foundation -
Recrutement et RH 2.0
Jean-Claude MORAND’s Honors:
Since 2008 Board member of Allobroge Participations and committee member of Savoie Angels.
2008 Publication of "Tourisme 2.0"
2005 & 2006 Publication of "RSS, Blogs : a new management tools" M2 Editions
2001 Best collaborative portal - Arthur Andersen Award - Milano - Italy
1997 Publication of "Cyberstrat"
1994 Prix special du Jury "Manager Réseaux Telecoms" in France
1994 -1998 VP Swiss Marketing Club - Geneva - Switzerland
Jean-Claude MORAND’s Profile in Other Languages:
Jean-Claude MORAND’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
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- reference requests
- getting back in touch
