
Social Media Marketing Lead at the International Fund for Animal Welfare
Barnstable/Yarmouth, Massachusetts Area

Social Media Marketing Lead at the International Fund for Animal Welfare
Barnstable/Yarmouth, Massachusetts Area
9 more...
Insightful strategic leader with broad experience producing complex enterprise projects, videography, offline and online marketing programs, social media management and events. Focused professional tactician interested in full-time employment or consulting opportunities with new technology ventures, and forward-thinking mission-driven organizations.
Social networking, social media creation, film and video production, message distillation, press management, project management, business development, event/trade show management, copy writing, web site design, photography, graphic design, OEM vendor negotiations, print vendor management, database design experience, e-commerce management, crisis management and resolution.
(Non-Profit; Non-Profit Organization Management industry)
February 2009 — Present (10 months)
In this role I serve as the lead global strategic adviser and tactician for all things within the International Fund for Animal Welfare's marketing that become digital or interact in digital environments. E.g. web sites, social networks, online video. Part of my role is the education of the executive management team on the use of these technologies, and to help contribute to special organizational projects as required. My role reports directly to the Global Digital Director.
(Marketing and Advertising industry)
March 1997 — Present (12 years 9 months)
A regional consulting firm servicing a diverse array of businesses with high-level messaging, strategy and tactics.
Services include:
• Strategic review, provision of tactical creative opportunities
• Market/demographic survey/research
• Graphic design
• Copy writing for web/video/print materials
• Management/direction of corporate/broadcast video projects
• Management of tradeshow/outreach marketing events
• Production of new media: webcasts/screencasts/podcasts
• Press release creation and press management
• Production of graphic materials including case studies, advertising
Partial client list:
• Woods Hole Children's School of Science
• HotDiggity Creative
• Accenture by proxy via Murphy & Co.
• John Todd Ecological Design
• Cytel, Inc.
• EditShare, Llc.
B.S. , Communications - Film , 1991 — 1996
Dean's list
Sundance Institute Intern - January 1996
Edward Tufte - Information Analysis and Design Seminar
The Development Center - Boston - Grant Writing Strategy
Film, photography, travel, soccer, tennis, politics, Zen and the Art of Macintosh Maintenance.
Sigma Pi Fraternity