Jennifer Berk

Current

Director, Marketing and Internet Strategy at Amplify Public Affairs, LLC

Past

Internet Strategist at Amplify Public Affairs, LLC
Project Manager at Taproot Foundation
Internet Consultant at Issue Dynamics, Inc.

Information Architect at Purple Monkey Studios, Inc.
Web Developer at Purple Monkey Studios, Inc.

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Education

Northwestern University
Massachusetts Institute of Technology
National Cathedral School

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Recommended

4 people have recommended Jennifer

Connections

268 connections

Industry

Internet

Websites

Jennifer Berk’s Summary

Internet strategist who uses technology to improve communication with customers, members, donors, and other stakeholders. Committed to transparency and usability. Skilled in active listening, needs analysis, task management, and asking unusual questions.

Jennifer Berk’s Experience

Director, Marketing and Internet Strategy

Amplify Public Affairs, LLC

(Privately Held; Public Relations and Communications industry)

June 2009 — Present (6 months)

Managed sales process by tracking prospects, writing/editing proposals, and discussing contract issues. Wrote email newsletters and company blog, and planned new marketing initiatives.

Continued to manage projects and client relationships, including overseeing work of junior developer. Authorized as a Convio Consultant and Technical Specialist.
Internet Strategist

Amplify Public Affairs, LLC

(Privately Held; Public Relations and Communications industry)

February 2008 — June 2009 (1 year 5 months)

Created websites, blogs, and email campaigns for companies, non-profits, and associations to help them reach their grassroots audiences.

Advised clients on strategies for online issue advocacy, including blogger relations and social networking.

Managed client accounts and subcontractor relationships.
Project Manager

Taproot Foundation

(Non-Profit; Non-Profit Organization Management industry)

August 2008 — April 2009 (9 months)

Volunteer project manager for team redesigning Carpenter's Shelter website. Explained development process, ran meetings, managed schedule, and communicated with client and volunteer team.
Internet Consultant

Issue Dynamics, Inc.

(Privately Held; Real Estate industry)

November 2007 — February 2008 (4 months)

Company became Amplify Public Affairs.
Information Architect

Purple Monkey Studios, Inc.

(Privately Held; 11-50 employees; Internet industry)

March 2007 — September 2007 (7 months)

Created site maps, wireframes, use cases, content inventories, and other analyses.

Founded and ran user experience interest group, addressing topics such as form design, innovative input devices, and user-friendly search engine marketing.
Web Developer

Purple Monkey Studios, Inc.

(Privately Held; 11-50 employees; Internet industry)

June 2005 — March 2007 (1 year 10 months)

Wrote front and back end code for standards-compliant websites using XHTML, CSS, JavaScript, SQL, PHP, Java, etc. Integrated with existing client systems and external service providers.

Jennifer Berk’s Education

Northwestern University

Certificate , Information Systems Project Management , 2006 — 2007
Massachusetts Institute of Technology

SB , Computer Science with minor in Economics; SB, Mathematics , 1997 — 2002

Activities and Societies:

Association of Student Activities, Experimental Study Group, LeaderShape, Living Group Council, Musical Theatre Guild, Mystery Hunt, Nightline, Undergraduate Association, WILG
National Cathedral School

1988 — 1997

Additional Information

Jennifer Berk’s Websites:

Jennifer Berk’s Interests:

internet, web strategy, new media, marketing, advertising, public relations, branding, information architecture, user experience, publishing, puzzles, technical theater, rock climbing