Joseph Caponsacco

Joseph Caponsacco

Sales Director at Macrovision

Greater New York City Area

Current
Past
Education
  • Hendriks Institute
  • New York State Career Schools
  • School of Visual Arts
  • Lorenzo De'Medici
Connections
105 connections
Industry
Online Media
Websites

Joseph Caponsacco’s Experience

  • Sales Director

    Macrovision

    (Public Company; MVSN; Computer Software industry)

    May 2009Present (3 months)

  • Sales Director

    Muze, Inc

    (Privately Held; 51-200 employees; Online Media industry)

    June 2008Present (1 year 2 months)

    Bringing new Media Information products to market to support on line retail, social networking, Internet, consumer electronics and mobile applications for entertainment products. Muze is driving the next generation of user experience, audience growth, and merchandising enablement in the entertainment and media space. Also managing client services team enhancing the implementation and support of our products for our customers.

  • Sales Director, Eastern & Central US Regions

    Insider Software

    (Public Company; 10,001 or more employees; Market Research industry)

    November 2007June 2008 (8 months)

    Desktop and Enterprise server technology sales to Fortune 1000 companies.

  • Director, Desktop Sales North America

    Quark Incorporated

    (Privately Held; 1001-5000 employees; Computer Software industry)

    February 2006October 2007 (1 year 9 months)

    Started as a remote Account Manager for the Sales Division, assuming additional responsibilities for sales and customer relationship management, and on the basis of outstanding success in the development and handling of key accounts and general operations, advanced to current position of Director, North American Sales.

    Managed a team of 6 Remote Account Managers and 5 inside sales team members throughout United States and Canada.

    Created Rules of Engagement, and Policies for team interactions

    Rebuilt Channel Sales with Channel Director by implementing new processes that took team from 0% to 25% channel sales mix in 6 months.

    Restructured key marketing customer-facing events to generate greater awareness, participation and value.

    Lead Keynote Speaker at Corporate and Partner events, and workshops.

  • Manager, Desktop Sales Eastern Region

    Quark Incorporated

    (Privately Held; 501-1000 employees; Computer Software industry)

    August 2005January 2006 (6 months)

  • Account Manager

    Quark Incorporated

    (Privately Held; 201-500 employees; Computer Software industry)

    February 2002July 2005 (3 years 6 months)

    Rebuilt corporate relationships between Quark and all major Advertising and Design Agencies, Book and Magazine Publishers, Newspapers, Pharmaceutical, and Financial customers in the Northeast/Canadian region.

    Generated 1 Million dollars of software sales in 2005.

    Generated 3.9 Million dollars of software sales in 2003/2004.

  • Adjunct Professor

    Touro College

    (Educational Institution; 201-500 employees; Education Management industry)

    March 2001January 2002 (11 months)

    Planned curriculum for, and taught a Print/Web design certificate program that incorporated Photoshop, QuarkXPress, Illustrator, Dreamweaver, HTML, Print Production Basics and Design Theory.

  • Designer/Consultant

    Aesir Creative

    (Partnership; 1-10 employees; Graphic Design industry)

    March 2001January 2002 (11 months)

    Freelance Designer for Wal-Mart, Leviton manufacturing corp, Marvel Entertainment, and AeroBox.com.

    Projects include: Wal-Mart aisle Display’s, Product catalogs, Book layout & design, full Flash sites.

  • Creative Director

    Acclaim Entertainment

    (Public Company; 201-500 employees; AKLM; Computer Software industry)

    May 1999February 2001 (1 year 10 months)

    • Manager and Lead Designer of Creative Services department that consisted of 5 graphic designers, 2 traffic managers (US and Europe) and 3 freelance designers all working under a Director of Creative Services.

    Some Personal Highlights include:
    • Design Consultant for internal web design team. Consulted on interface design and site architecture of specialty game web sites for E3 conventions: Turok.com (1997), Shadowman.com (1998).
    • Created a new line of full color PDF strategy guides for sale on the corporate web site that increased site content and sales.
    • Involved in video game concept design (Character Design and Style Guides) for future Acclaim products: Trickstyle, Shadowman 2, Trinity Angels.
    • Lead in new product development and licensing of comic properties for toys and animation.

  • Art Director

    Acclaim Entertainment

    (Public Company; 201-500 employees; AKLM; Computer Games industry)

    October 1997April 1999 (1 year 7 months)

    Directed responsibility for internal design department of 5 designers plus all freelance staffing.

    • Lead contact for all external suppliers.
    • Coordinated all design efforts with respective marketing and PR initiatives in Manhattan division.
    • Led all creative and editorial production meetings.
    • Created a new strategy guide publishing division that expanded the business.
    • Identified problems within publishing schedule and Freelance Help. Took corrective measures that resulted in getting the entire publishing line back on schedule.
    • Lead designer on all Hi-end design projects (Posters, Logos, Style guides, Marketing Brochures).
    • Managed product development deadlines for 8 teams of Editorial staff.
    • Created, and instituted the Acclaim way of computer coloring for all freelance colorists.
    • Improved department workflow with product job jacket system.

  • Senior Digital Designer

    Marvel Entertainment

    (Public Company; 51-200 employees; Publishing industry)

    August 1995September 1997 (2 years 2 months)

    Responsibilities included:
    • Designed product covers for print.
    • Proofed design and technical aspect of all freelance products.
    • Colored and prepared comic product for corporate web site.

  • Graphic Designer

    Marvel Entertainment

    (Public Company; 201-500 employees; Publishing industry)

    July 1992July 1995 (3 years 1 month)

    After doing minor design work in year one, I was promoted and given the reins of a failing infotainment magazine at Marvel, Marvel Age. With the new design and editorial team in place, we took the magazine from a 12,000 circulation to a 95,000 circulation in three months and kept it there for close to three years.

    Within that span, we also expanded the product line to include a quarterly magazine. I directed the efforts of 2-5 rotating designers to keep up with deadlines.

    Other responsibilities included:
    • Graphic Design of trade paperback compilation books.

  • Bullpen Production Artist

    Marvel Entertainment

    (Public Company; 201-500 employees; Publishing industry)

    July 1991June 1992 (1 year)

    Entry level position that incorporated pre-digital era mechanical skills to create press ready comic boards for publishing. Essentially, rubber cement, X-acto blades and rubylith a go-go.


Joseph Caponsacco’s Education

  • Hendriks Institute

    Certificate , Web Design , 20012002

    I took a 12 month certificate program for Web Design. The course covered HTML hand coding, Javascript coding and debugging, Flash site creation, with focus on actionscripting.

  • New York State Career Schools

    Certificate , Methods of Occupational Instruction , 20012002

    Course curriculum was all about clasroom teaching and methodology. As I was an Adjunct Professor, certification was required by NY State in order to teach at the collegiate level.

  • School of Visual Arts

    Graphic Design Major, Illustration Minor 19861991

    While I did straddle two majors during my term at SVA, I eventually found that Graphic Design was my true direction. I had the pleasure, and tension of being taught by Paula Scher during my final Portfolio year. She will never realize the effect that she had on my design thought process, and my eventual maturation as a Graphic Artist.

  • Lorenzo De'Medici

    Graphic Design Major, Illustration Minor 19891990

    I took a semester off to study abroad and see what influence european design could have on me. While the design courses were very hands on and different in comparison to US design perspectives in the late 80's, the city of Florence proved to be the ultimate teacher as you could not walk two feet without stumbling upon major works of art and design.


Additional Information

Joseph Caponsacco’s Websites:

Joseph Caponsacco’s Groups:

  •    KIVA
  •    Quarkians Family
  •    ! Sales Best Practices
  •    ThoseinMedia
  •    Mac Users
  •    Sales/Marketing VP's & Directors - Software & Technology
  •    Art&Design Lounge Club
  •    Sales 2.0
  •    The Business of Software for Publishing

Joseph Caponsacco’s Contact Settings

Interested In:

  • career opportunities
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  • job inquiries
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  • reference requests
  • getting back in touch

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