
Associate Editor at Mashable
Greater San Diego Area

Associate Editor at Mashable
Greater San Diego Area
I'm a community-minded professional (former Community Manager) with demonstrated success in online content development, performance metrics, social media strategy, and business development. I specialize in demonstrating the value of using social media tools to connect Clients with their customers, and developing strategy on how to engage in the new media milieu in ways that make sense.
I'm also currently working with Digital Telepathy and Integral Impressions to connect the San Diego web and tech community through startupsd.net. I'll be actively blogging about local companies who are immersed in this space. Send me an email if you would like to learn more.
(Privately Held; Online Media industry)
January 2009 — Present (11 months)
(Self-Employed; Online Media industry)
January 2008 — Present (1 year 11 months)
(Broadcast Media industry)
March 2008 — March 2009 (1 year 1 month)
StartupSD.net is a blog that connects the San Diego Web community with San Diego web news, events and collaboration.
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
August 2007 — December 2007 (5 months)
The mission of FIRST is to inspire kids to pursue careers in Science and Technology, so when I was offered the chance to bring social media to two of their programs (both partnered with LEGO), I jumped at the opportunity. I spent 5 months working full-time in house developing the strategy around a social site to support the Junior FIRST LEGO League and FIRST LEGO League programs. I'm still currently working with FIRST, on a contract basis, as the site moves through development.
(Privately Held; 51-200 employees; Market Research industry)
July 2006 — August 2007 (1 year 2 months)
Luth Research marks the nascence of my professional love affair with online communities. Although I was hired in an IT administrative role, within a few weeks I was brought into the business development side of the company, and fairly quickly transitioned into the Community Manager position. I spent the first several months with my ear to the streets, all the while staying focused on the mission to transform the online panel into more of a community with common interests around providing feedback via online survey research.
Some of my responsibilities included:
- Fostering a community environment within the panel, promoting participation and conversation.
- Ensuring all Client research projects were supplied with the highest quality survey respondents.
- Creating neat, accurate, and accountable record keeping of panel members including new, established, invalid, sub panels and other criteria for ongoing information to establish company benchmarks and reach goals.
(Market Research industry)
March 2006 — July 2006 (5 months)
B.A. , English , 1999 — 2004
Language, writing, community, marketing, blogs, social media, mashups, skiing, jogging, Padres baseball, San Diego Chargers, UCLA Bruins athletics
San Diego Bloggers Meetup, San Diego Tweetup, BlogWorld and New Media Expo, startupsd.net, Twitter