Jeremy Borger

Current

Director of Online Marketing at WorkSmart eMarketing

Past

Internet Marketing Consultant at ReachLocal
Media Sales Consultant at Time Warner Cable Media Sales
Web Producer at WKYC-TV

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Education

Baldwin-Wallace College

Recommended

2 people have recommended Jeremy

Connections

73 connections

Industry

Marketing and Advertising

Jeremy Borger’s Summary

Online consultant that can help clients get better results from their emarketing efforts and show them what to look for so they know the results they're getting.

Jeremy Borger’s Specialties:

Online pay-per-click advertising, search engine optimization, keyword research, creative writing, website traffic analytics, Nielsen Media Research TV ratings, Scarborough qualitative data, video editing, TV and radio production, Microsoft Office and PowerPoint, public speaking, stand-up comedy

Jeremy Borger’s Experience

Director of Online Marketing

WorkSmart eMarketing

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (8 months)

As Director of Online Marketing for WorkSmart, I help our clients see where they are, where they want to be, how to get there and how to track it.

The first part of a marketing plan is getting your bearings and figuring out where you are right now. What are you spending your marketing money and resources on? What are you getting back for that? What are people doing when they get to your website or open that e-mail?

Next, where do you want to be? Are you happy with how your website is performing? Do you want more sales? More leads? More people signing up for your course or downloading your whitepaper?

Now how do you get there? Tweak your website or start from scratch? Does Facebook make sense to use for the people you're trying to reach with your business? What about Twitter? Have you considered online video?

Finally, are you tracking everything? Even in this digital age, it's surprising how many people aren't! I create easy to understand reports for my clients that show exactly how each piece of the marketing puzzle is performing, the affect of any changes we make and what's it all mean for their goals.
Internet Marketing Consultant

ReachLocal

(Privately Held; Marketing and Advertising industry)

February 2008 — October 2008 (9 months)

Performed outside sales, cold calling businesses that could benefit from pay-per-click advertising programs on Google, Yahoo and MSN. Helped the client figure out their marketing objectives and then put together a plan to meet those objectives. Stayed in regular contact with clients once they were on our platform, showed them how to access reports, what all the data meant and what changes they could make to their website and customer service to improve results of the PPC campaign.
Media Sales Consultant

Time Warner Cable Media Sales

(Public Company; 10,001 or more employees; TWX; Marketing and Advertising industry)

April 2004 — February 2008 (3 years 11 months)

Outside sales. Cold calling new clients looking for advertising opportunities, creating TV advertising campaigns/proposals for clients, researching networks/dayparts that will bring the best value to client's advertising campaign.
Web Producer

WKYC-TV

(Public Company; Online Media industry)

December 2000 — April 2004 (3 years 5 months)

Edited stories and updated online content for wkyc.com.