Interactive Director / Consultant / Entrepreneur
Greater Los Angeles Area
Interactive Director / Consultant / Entrepreneur
Greater Los Angeles Area
A highly creative director with nearly 14 years experience in the new media space who provides a unique skill-set and extremely successful approach at delivering web based rich media applications in the media and entertainment sector. While one of the youngest A&R executives in the music industry, my professional interests gravitated to web development and other aspects of the emerging new media space during the mid-90s. Since then I have developed and produced official websites for top entertainment studios and multi-platinum artists, consulted on new on-line marketing initiatives, and have worked with world leading companies. Acting as an employee or as a consultant through my new media development company, EXP Media, my clients have included: DreamWorks Animation, Walt Disney Internet Group, Sony Music, Polygram Music, Warner Bros. Pictures, ARTISTdirect, Eagle Pictures, Workhorse Advertising, Open Sky Entertainment, Sotheby’s International Realty, The Comedy Store, and Paradigm Talent Agency.
As Director, Account Management at PingWorx, I led an extensive team of web producers & account managers and was responsible for overall production and creative direction for their flagship websites, including the award winning www.DreamWorksAnimation.com.
A new media interactive expert with proven creative, product development, client service and branding skills.
• Provide creative direction and inspiration for web production and Rich Internet Applications
• Lead and manage high performing teams in production, client relations, client management, and program management
• Develop innovative and creative solutions for design and workflow management
• Developing creative technology solutions for the entertainment sector
• Expertise in technology consulting and strategy development
• Expertise in new medias
(Internet industry)
November 1996 — Present (12 years 9 months)
• Responsible for Production and Project Management of Internet Technology Systems and Rich Internet Applications, from conception to implementation, for entertainment companies
• Design and program graphical user interface (GUI) of client/server web sites utilizing: HTML, XHTML, PHP, MySQL, ASP, CGI, JavaScript, Photoshop, Flash, QuickTme, as well as various other audio/video codecs
• Develop and implement web marketing initiatives through search engine optimization, email messaging solutions, viral web campaigns, and various forms of other acquisition and retention programs that may, or may not, tie-in with traditional marketing efforts
• Responsible for establishing and maintaining client relationships
(Internet industry)
July 2007 — September 2008 (1 year 3 months)
• Responsible for website production, client satisfaction, client management, and program management
• Additional responsibilities include: General Management duties; Team mentoring, training, and building; providing direction and guidance for operations and production; creating presentations, as well as requirements and specifications documentation
• Clients Include: DreamWorks Animation, Paradigm Talent Agency, Sotheby’s International Realty, Mentor LA, and Resort Sports Network
(Public Company; 201-500 employees; DIS; Internet industry)
February 2007 — July 2007 (6 months)
• Creation of customer support wireframes for business use cases, web team, and product development, track action items and facilitate weekly cross functional team meetings
• Responsible for daily creation and distribution of QA testing defect reports utilizing Mercury Quality Center and MS Excel, as well as facilitating the subsequent daily defect calls between partner managers, partners, and internal management
• Additional responsibilities include: general Project Management duties, assistance in presentation creation, assembling meeting documents, compiling competitive research, maintenance of Executive Dashboard and overall support for the Program Manager
(Public Company; 501-1000 employees; Internet industry)
May 2002 — January 2005 (2 years 9 months)
• Manage outsourced support vendors and work in conjunction with Tech Management to monitor and evaluate the performance of the support teams, providing feedback and strategies for quality improvement
• Meet with Tech Management and outsourced support vendors to recommend and develop documentation, training and tools to improve CRM quality
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
February 1999 — March 2000 (1 year 2 months)
• Acquiring American made films for International Distribution
• In charge of Film Development and Special Projects
• Responsible for establishing and maintaining client relationships
(Public Company; 201-500 employees; ARTD; Internet industry)
April 1998 — January 1999 (10 months)
• Design and program of Entertainment based “Official” Artist Web Sites and eCommerce Store Front solutions utilizing: HTML, ASP, CGI, Flash, Photoshop, and Real Media Encoders
• Liaison between Clients, Management, and Production Teams
• Projects Include: Marilyn Manson (www.marilynmanson.net), Marilyn Manson Direct (www.marilynmansondirect.com), Korn Direct (www.korndirect.com), and Sublime Direct (www.sublimedirect.com)
(Privately Held; 51-200 employees; Music industry)
July 1995 — November 1996 (1 year 5 months)
• Responsible for Artist Acquisition and Development
• Responsible for signing and developing alternative rock band 3 Penny Needle
• Multimedia and Web Producer utilizing Director, Photoshop, and HTML
• Executive Producer on Enhanced CD projects
(Public Company; 201-500 employees; Music industry)
April 1994 — July 1995 (1 year 4 months)
• Scouting artists for President of label
• Attend, and review, artist showcases
• Evaluate solicited material
(Privately Held; 11-50 employees; Music industry)
January 1995 — July 1995 (7 months)
• Client submission (of Producers) for artists
• Evaluate solicited material (critique artist demos)
• Web Site Developer utilizing HTML and Photoshop
(Public Company; 1001-5000 employees; Music industry)
August 1992 — November 1993 (1 year 4 months)
• Responsible for: phones, demo logs, producer logs, and basic administration for directors
• Coordinated artist showcases, studio time and mastering sessions
• Arranged liner credits and evaluated solicited material
Bachelor of Science Degree in Mass Communications , Film, Radio, Television , 1990 — 1995
2008 WebAward - www.DreamWorksAnimation.com, The Web Marketing Association’s "Outstanding Achievement In Website Development"
2008 Internet Advertising Award - www.DreamWorksAnimation.com, The Web Marketing Association’s “Best Entertainment Interactive application”
2007 Andrew Seybold Award – Disney Mobile, "Most Innovative New Service by a Network Operation" and "Best New Company"