
Representative Director - Japan at Bodycote
Japan

Representative Director - Japan at Bodycote
Japan
Julian Bashore, trained at the Wharton School, is an accomplished Japan specialist who grew up on both sides of the Pacific. A bilingual sales-oriented professional in the world's second-largest economy, Julian heads the Japan office of a multinational corporation.
Key Markets:
► Aerospace / Defense / Military (Nadcap)
► Automotive
► Construction, Agriculture
► Electronics
► Energy, Power generation, ITER (fusion)
► Machinery
► Oil & Gas
Thermal Processing Services:
► Annealing
► Boronizing
► Brazing
► Carbonitriding
► Carburizing
► Hardening & Tempering
► High-Velocity Oxygen Fuel (HVOF)
► Hot Isostatic Pressing (HIP)
► Induction Heat Treatment
► Kolsterising
► Nitriding
► Thermal Spray
► Vacuum Heat Treatment
(Public Company; Aviation & Aerospace industry)
January 2008 — Present (1 year 7 months)
After 13 years of distinguished service with a manufacturer of coatings and chemicals, Julian Bashore has been recruited to set up the Japan subsidiary of the world's largest contract heat treater, as Business Development Manager - Japan. As a member of the Thermal Processing SBU, Julian is leading Bodycote's aggressive expansion into the 2nd largest heat treatment market in the world. Julian also serves as the Representative Director of Bodycote Japan K.K.
Founded in 1923, UK-based Bodycote plc offers premier metallurgical services at more than 190 facilities in 28 countries worldwide.
Establishing a base in Japan will become a remarkable milestone for Bodycote, the global leader in thermal processing. With long-term commitments to Japan's automotive and aerospace industries, Bodycote has chosen to headquarter the Japan operations in Nagoya.
Bodycote trades on the London Stock Exchange (symbol: BOY.L) and is a vital component of the FTSE250 Index.
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
July 2002 — January 2008 (5 years 7 months)
Business Unit: Industrial Coatings
Location: Nagoya, JAPAN
Function: Sales & Salesforce Management
Products: Electrocoat, Powder Coatings, Liquid Coatings
Sold environmentally-friendly coatings to the following industries: Aerospace, Agricultural & Construction Equipment, Architectural, Automotive Parts (OEM / Aftermarket), Consumer Appliances / Electronics, Machinery, Marine, Medical, Metal Office Furniture, Military, Rail & Bus, Transportation
Built relationships with: Aisin, Canon, Denso, Enkei, FHI, Fujitsu, Hitachi, Honda, IHI, Itoki, JFE Steel, JVC, KHI, Kajima, Kobe Steel, Kokuyo, Komatsu, Kubota, Matsushita, Mazda, MHI, Mitsubishi, Mitsubishi Electric, Mitsubishi Steel, Nidec, Nissan, NTN, Okamura, Sanyo, Sharp, Shimano, Shimizu, Sony, Sumitomo, Taisei, Takenaka, Toshiba, Tostem, Toyota, Yamaha, YKK
Sales territory included: Fukuoka, Hamamatsu, Hiroshima, Kobe, Nagano, Nagoya, Niigata, Okayama, Osaka, Sapporo, Sendai, Tokyo, Toyama, Yokohama
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
January 2001 — June 2002 (1 year 6 months)
Business Unit: Automotive OEM Coatings
Location: Nagoya, JAPAN
Function: Responsible for managing a strategic relationship with a key account
Products: Liquid Coatings
Client: Automotive OEM in Japan
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
March 1998 — December 2000 (2 years 10 months)
Business Unit: Automotive OEM Coatings
Location: Nagoya, JAPAN
Function: Obtained global approvals for new coatings technologies; facilitated technology transfer with regional partners
Products: Liquid Coatings
Clients: Automotive OEMs in Asia-Pacific
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
November 1996 — February 1998 (1 year 4 months)
Business Unit: Automotive OEM Coatings
Location: Detroit, Michigan, U.S.
Function: Customer service (post-sales)
Products: Liquid Coatings
Clients: Japanese automotive transplants in North America
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
June 1995 — October 1996 (1 year 5 months)
Business Unit: Automotive OEM Coatings
Location: Cleveland, Ohio, U.S.
Function: Customer service (post-sales)
Products: Liquid Coatings
Clients: Japanese automotive transplants in North America
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Julian Bashore was with PPG Industries for 13 great years. Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. As of 2007, the company employed more than 34,000 people and had 125 manufacturing facilities and equity affiliates in more than 25 countries. Sales in 2006 were US$11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.
B.S. , Wharton , 1990 — 1995
B.S. , Economics , 1990 — 1995
Coursework at Wharton included:
• Accounting
• Corporate Finance
• Economics
• Labor Relations
• Legal Studies
• Management
• Marketing
• Mergers & Acquisitions (M&A)
• Multinational Management
• Real Estate
• Statistics
• Strategic Management
1993 — 1994
Year abroad at the Stanford Japan Center
(Penn ranks first among the Ivy League schools in the number of students studying abroad.)
1986 — 1990
Japan, Business-to-Business Sales, Six Sigma, Value-Added Selling, Solutions-Oriented Marketing, Green Marketing, M&A
Japan Metal Heat Treatment Association
Nagoya Chamber of Commerce & Industry (NCCI)
The Japan Society for Heat Treatment (JSHT)
The Society of Japanese Aerospace Companies (SJAC)
Wharton Global Alumni Network
Other connected groups:
Chubu Bureau of Economy, Trade and Industry
Greater Nagoya Initiative
Japan Auto Parts Industries Association (JAPIA)
Japan External Trade Organization (JETRO)
Society of Automotive Engineers of Japan (JSAE)
> National Merit® Scholarship Program (1989)
> Guest Speaker at “Philadelphia is One Big Campus” student recruiting event in Tokyo (2005)
> Keynote Speaker at "Advanced Technology Forum" in Nagoya (2005)
> Contributor to "We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business" (2007)
Extensive regional travel to:
Australia, China, Hong Kong, India, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Japanese: ジュリアン・ベイショア
ボディコート・ジャパン株式会社
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