
Creative Director at Collective Bias
Fayetteville, Arkansas Area

Creative Director at Collective Bias
Fayetteville, Arkansas Area
Before JB Hunt I was a freelancer gathering much of my experience in the entertainment industries including the Miami club scene and hotel and restaurant advertising and marketing. Freelance work teaches you a drive and self-motivated efficiency in product development that I believe truly translates to the corporate environment in which I currently excel.
Originally hired to manage web projects through our driver hiring division, I have moved in less than two years to management of all internal and external corporate advertising. Guided by our branding committee, I am tasked with market research, advertiser evaluation, ad buying, design, execution, and final reporting. All of which is reported directly to our top management and board of directors via my direct management at VP level.
In recent months I have led development of systems to allow for accurate Return on Investment reporting by our sales staff and regularly review processes and applications to better streamline the process of generating “real money” reports on a weekly, monthly, and year-to-date basis.
I am well versed in the technical aspects of corporate infrastructure from my experience as an IT professional before I went into creative advertising. The combination of technical ability and a creative gift make me very strong in my industry.
(Privately Held; Marketing and Advertising industry)
July 2009 — Present (5 months)
Design and development ninja. Stay tuned, we're about to make magic happen.
(Public Company; Transportation/Trucking/Railroad industry)
October 2007 — July 2009 (1 year 10 months)
I manage all aspects of our corporate advertising effort including all internal and external branding strategy, print media, and online efforts. This includes ad shopping, buying, design, copyrighting, and production sourcing.
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
January 2005 — October 2007 (2 years 10 months)
Freelance marketing, advertising, and design services for clients all over the world.
(Privately Held; 1-10 employees; Design industry)
January 2001 — April 2005 (4 years 4 months)
I worked under my mentor Carl McMahon to provide creative services to clients all over south Florida
MS Communication , Branding, creative advertising, leadership , 2005 — 2007
I focused on brand development and management through creative marketing. My project was one of growing interest in the local music and art scene. The promotions and partnering website were an unmitigated success.
BFA , Graphic Design / Visual Communication , 2004 — 2005
AA , Business Management , 2003 — 2004
BS , Advertising , 1998 — 2000
BS , Marketing , 1996 — 1998
water sports, the great outdoors, computers, design, art, electronics, bicycling, working out
the Social Media Club of NWA