Jayne Navarre

Current

Director at LawGravity LLC

Past

Director of Marketing at Kluger Peretz Kaplan & Berlin
Board of Directors at Legal Marketing Association
Chief Marketing Officer at Bingham McHale LLP

Director of Marketing at Kaufman & Canoles
Independent Art Director for Film and Video Productions at Freelance Art Direction

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2 more...

Education

Old Dominion University
Asbury College
American Fashion College of Switzerland

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Recommended

7 people have recommended Jayne

Connections

233 connections

Industry

Marketing and Advertising

Websites

Jayne Navarre’s Summary

I provide counsel to lawyers, administrators and law firm marketing executives seeking to improve their presence, influence, connections, communications and enhance their reputations using Web tools and services.

I won’t just build you a Web site, [blog, community, etc] I’ll build you a strategy, a policy, and a plan to realize a return on your objectives. I’ll see it through the execution and follow up.

I understand, first hand, the way lawyers work, think and communicate with clients and the media. A holistic approach improves not only the way in which law firms communicate to various constituencies, but also targets the content of their messaging.

The best way to approach social media is with a sound, fair and ethical policy in place. After I help you craft your social media policy, I present the policy in a program that walks you through social media, teaching you sound ethical practices that back up your policy.

Consider engaging me for a presentation at your next law firm retreat or training session at your offices.

Jayne Navarre’s Specialties:

Internet strategy and communications.

Jayne Navarre’s Experience

Director

LawGravity LLC

(Marketing and Advertising industry)

February 2008 — Present (1 year 10 months)

A leading Internet marketing strategist with over 14 years legal-industry marketing and business development service, Jayne Navarre applies sound, ethical and creative strategy to Web communications—including law firm Web sites, social networking, content optimization, search marketing, and social media tactics.

She helps clients achieve success by bringing insight and intelligibility to the rapidly changing Internet landscape, enabling law firms to effectively communicate their messages using Web technology tools.
Director of Marketing

Kluger Peretz Kaplan & Berlin

(Partnership; 51-200 employees; Law Practice industry)

February 2005 — February 2008 (3 years 1 month)

Responsible for strategic marketing communications, business development and client services for this law firm's
practice groups and offices. Brand management; award-winning website, corporate ID, electronic newsletters, advertisements and collateral materials. Internet marketing comprised of search engine optimization, paid inclusion, linking, and pay per click campaigns. Established the W Forum, creating opportunity for women lawyers to develop networks. Marketing Council member of The Law Firm Alliance, a referral network comprised of 50 international law firms. Directed PR for the law firm and crisis communications for high profile clients in matters related to litigation, transactions, and bankruptcy.
Board of Directors

Legal Marketing Association

(Legal Services industry)

January 1999 — December 2007 (9 years )

Served two terms on the International Board of Directors as an officer- at-large and as Secretary of the Executive Board of Directors. The association membership grew from 600 to over 2,000 during the course of my service. My responsibilities, in addition to general board and association fiduciary duties included liaison to the LMA International Technology Committee and head of the Technology Task force. In this role, I lead the development and launch of the 2nd and 3rd generations of the association's Web site. In 2007 the LMA Technology Committee presented a comprehensive strategic technology plan to the board. Additional responsibility included a role as Sargent-at-Arms for the LMA Listserv moderating posts.
Chief Marketing Officer

Bingham McHale LLP

(Partnership; 201-500 employees; Law Practice industry)

September 2002 — February 2005 (2 years 6 months)

Responsible for the successful transition and integration of marketing programs and staff during the immediate post-merger period of two major, regional corporate law firms based in Indianapolis. Ongoing responsibilities included the development and implementation of a strategic marketing plan, budget, external and internal marketing communications, public relations, business development, client services, brand positioning, and staff development.
Director of Marketing

Kaufman & Canoles

(Partnership; 51-200 employees; Law Practice industry)

March 1995 — August 2002 (7 years 6 months)

Directed marketing, business development, marketing technology, public relations, and events.
Independent Art Director for Film and Video Productions

Freelance Art Direction

(Media Production industry)

1988 — 1995 (7 years )

Art direction, production design, costume, props, special effects, set decoration on location and sound stages for productions ranging from music videos, feature films, corporate videos, animations, and TV promotions (ginzu carving knife).

Jayne Navarre’s Education

Old Dominion University

N/A , Independent Studies , 1991 — 1993

Course work included women's studies and political science. Also received a certificate in paralegal studies.
Asbury College

B.A. , Fine Arts , 1978 — 1980
American Fashion College of Switzerland

Design 1974 — 1975

Additional Information

Jayne Navarre’s Websites:

Jayne Navarre’s Interests:

Business development powered by the Internet, marketing

Jayne Navarre’s Groups:

Legal Marketing Association, 1997- present.
Member, International Board of Directors, 1999-2002, 2005-2007.

Inbound Marketers - For Marketing Professionals
Legal Marketing
Legal Blogging
Social Media Marketing
Law Firm Management Professionals
LEGAL! Interim Managers
HAPPY LAWYERs
Link To Your Education
Leadership for Lawyers
Legal Marketing Association - Southeastern Chapter
Enterprise Social Networking
Bankruptcy Bill
Professional Development for Legal Professionals
Legal Marketing Association (LMA) Annual Conference | March 10-12, 2010 | Denver, CO