Jay Lane

Current

• Owner at Jay Lane Media LLC (Self-employed)
• Trainer / Teacher at Local Universities and Other Organizations

Past

• Director, Interactive Services at New West
• Interactive Marketing Strategist at Power Creative
• Account Executive - Interactive at Bisig Impact Group

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Education

• Western Kentucky University

Recommended

17 people have recommended Jay

Connections

164 connections

Industry

Marketing and Advertising

Websites

• JayLane.com
• Internet Marketing Classes

Jay Lane’s Summary

I have over ten years of Web Design and Internet Marketing experience as a developer, project manager and strategist. I work with my clients to develop Web-based strategies that build relationships and deliver value.

Before starting Jay Lane Media LLC, I spent over five years at local advertising agencies leading large-scale Web-based projects for companies like General Electric, Toyota, Lennox International, GE Digital Cameras, La-Z-Boy Outdoor, and Commonwealth of Kentucky.

I have experience in planning and implementing a variety of tactics (specialties - listed below).

Jay Lane’s Specialties:

> Web Site Design & Development
> Social Media Marketing
> Planning/Strategy & Project Management
> Web Usability
> Web Site Tracking (Analytics)
> Search Engine Optimization (SEO)
> Pay-Per-Click (PPC) Advertising
> Email Marketing

Jay Lane’s Experience

• Owner

  Jay Lane Media LLC (Self-employed)

  (Self-Employed; Marketing and Advertising industry)

  April 2009 — Present (8 months)

  I advise businesses, organizations and individuals on how to use Web-based strategies and tactics to build relationships and deliver value.

• Trainer / Teacher

  Local Universities and Other Organizations

  (Internet industry)

  January 2008 — Present (1 year 11 months)

  I teach Web Design & Web Marketing classes at University of Louisville and Bellarmine University in their adult continuing education programs. I also lead classes/seminars for other professional organizations/groups.
  
  The classes are geared toward small business owners and cover topics ranging from Web site strategy/planning and email marketing to search engine marketing and social media.

• Director, Interactive Services

  New West

  (Privately Held; Public Relations and Communications industry)

  November 2007 — September 2009 (1 year 11 months)

  Oversee and manage all client and agency interactive services including Web site development, search engine marketing, social media marketing, and email marketing. Meet with clients to determine objectives and goals and recommend appropriate Internet marketing strategies. Guide agency staff and clients through interactive projects and processes. Lead and participate in new business pitches with prospective clients. Responsible for developing all Interactive strategic planning documentation such as sitemaps, wireframes, scope of work documents, production schedules, etc. Manage agency relationships with outside strategic partners.

• Interactive Marketing Strategist

  Power Creative

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  September 2005 — November 2007 (2 years 3 months)

  Created strategic planning documentation and provided strategy for a variety of interactive initiatives including Web site development, email marketing and search engine marketing. Worked with agency creative team to develop creative for Web sites, email marketing and online advertising. Collaborated with corporate IT management to ensure projects followed specific requirements of Sarbanes-Oxley compliance. Tracked Web site activity and conversions with various click-tracking software such as WebTrends and Google Analytics. Worked with agency media planning team to develop online advertising strategy, plans and budgets. Planned, executed and tracked e-marketing initiatives and ensured that all email list-management strategies were CAN-SPAM compliant. Managed agency relationships with multiple outside vendors. Investigated and implemented interactive marketing tactics using podcasts, online video, RSS feeds, blogs, etc.

• Account Executive - Interactive

  Bisig Impact Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2004 — September 2005 (1 year 4 months)

  Managed and led the execution of interactive projects for multiple client accounts. Accurately tracked and reported time, budget and resources for all projects. Planned, executed and tracked all client email marketing initiatives. Developed training materials and led training sessions for clients and [BIG] staff. Created PowerPoint presentations and participated in pitches to prospective clients for large interactive projects.

Jay Lane’s Education

• Western Kentucky University

  BA , Advertising, Marketing Minor , 1996 — 1999

Additional Information

Jay Lane’s Websites:

• JayLane.com
• Internet Marketing Classes

Jay Lane’s Interests:

I am passionate about teaching and sharing what I have learned with others.

Jay Lane’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch