
Web Television Executive Specializing in Social Action Development and Distribution
San Francisco Bay Area

Web Television Executive Specializing in Social Action Development and Distribution
San Francisco Bay Area
I've spent a dozen years leveraging digital storytelling to influence culture change.
As a writer, producer and bridge-building strategist, I have helped several media start-ups and dozens of non profits vision and pioneer new territories in online education, entertainment, and social action.
Interactive content development, web series creation, kid's shows, comedy, crowd-sourcing, animation, online-offline actions, digital distribution, client management, branding social action media, partnership development.
(Privately Held; Marketing and Advertising industry)
July 2007 — Present (2 years 1 month)
Oversee development and distribution across SLM's seven content properties which help people lead a sustainable lifestyle. Lead brand strategy, partnerships and new products to leverage the Green Ad Network's 300M page views/month. Created and executive produced top green kid's site and animated adventure web series called "Gorilla in the Greenhouse" (greengorilla.com) distributed through National Geographic Kids online.
(Privately Held; 11-50 employees; Entertainment industry)
August 2005 — March 2007 (1 year 8 months)
Managed story development and production for a dozen viral web comedies on themes of sustainability and social justice. Managed business development and alliance creation, handled all budgets and oversaw freelancers, including musicians, writers, voice actors, animators, directors, and programmers. Wrote online social actions, original concepts and creative directed interactive technologies. Account directed all viral marketing clients, including Participant Productions, Harvard Center for Health and the Global Environment, and the ACLU.
(Privately Held; 1-10 employees; Entertainment industry)
March 2001 — September 2004 (3 years 7 months)
Directed media productions that focused on connecting people through story. Co-produced post-9/11 16,000-mile oral history project Love Letter from America. Interviewed over 500 people—from civil rights foot soldiers to Generals to farmers—on themes of freedom and democracy in America. Conceived, directed and hosted Journeys, a series of immersive travel-themed audience-led performance events featuring DJs, beat boxers, storytellers. Co-produced and co-wrote 75-child puppet performance on endangered species for World Environment Day Opening Ceremonies.
(Privately Held; Internet industry)
February 2000 — September 2000 (8 months)
Produced six music videos for Shockwave.com, the web’s most popular entertainment site. Managed production timelines and deliverables for animators, musicians and major music labels for ten music videos, including Duran Duran, Motley Crue, Phish and Devo. Also oversaw product marketing for the music department.
(Broadcast Media industry)
February 1996 — September 1998 (2 years 8 months)
Wrote, led business development and headed up operations for Learn2.com, the pioneering learning website that empowered people to take lessons into their own hands. Yahoo! called Learn2 "The Most Useful Site on the Web" in 1997. Ran business operations for parent company, managing client services, overseeing interactive media projects for clients such as Oracle, Philips Electronics and Levi Strauss. Handled operations for team expansion from 2 to 15 people and grew sales from $2k/month to $35k/month.