
Online Community Maestro
Louisville, Kentucky Area

Online Community Maestro
Louisville, Kentucky Area
Nobody ever does one thing online, and I'm no exception. I started out editing e-mail newsletters, then began writing them, then building whole online communities around their content. Along the way I became a forum moderator, project manager, event planner, search engine optimization analyst, and product strategist--all while still writing, editing, and advocating online content. Yes, I also blogged--while running the blog platform I wrote upon.
Today I'm a do-everything content guy at VuPal Networks, producing Web video shows, occasionally blogging, often scripting, recruiting and managing a writing staff, consulting on site design and feature development, plotting business strategy, courting brand partners, and playing second base for the company kickball team.
Online community development, project management, technical writing, copywriting, copyediting, blogging, product development, Web video production, search engine optimization, debunking Web 2.0
(Internet industry)
2008 — Present (less than a year)
(Privately Held; 1-10 employees; Internet industry)
April 2008 — Present (8 months)
(Public Company; 1001-5000 employees; CNET; Internet industry)
September 2005 — March 2008 (2 years 7 months)
Oversaw the administration and development of Web site features, with a focus on interactive features, online community development, and search engine optimization. Managed development projects, established online focus groups, moderated online forums, and served as liaison between end-users and engineers. Managed a professional blogging platform, and was lead project manager for development and maintenance of an e-mail newsletter platform that reached over one million recipients per day
(Public Company; SCHL; Publishing industry)
October 2002 — December 2006 (4 years 3 months)
Composed monthly essays on assigned topics to help generate user interest and Internet traffic for the online version of The Encyclopedia Americana. Worked with online editorial staff to ensure that subject matter was engaging and cross-referenced with existing Americana content to help drive usage and value for paid Web site subscribers.
(Public Company; 1001-5000 employees; CNET; Online Media industry)
March 2001 — September 2005 (4 years 7 months)
Composed abstracts for an ever-changing list of more than a dozen weekly technical advisory newsletters, devised and edited marketing and promotional copy for all departmental products and events, and served as full-time featured columnist for an ongoing e-mail periodical. Helped direct editorial content and development of entire newsletter product line. Previously served as copyeditor and fact-checker for over 20 similar e-mail newsletter products, and as interim managing editor for portions of Builder.com, a TechRepublic sister site covering software development.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1999 — January 2001 (1 year 7 months)
Served as primary editor/proofreader for all accounts and primary copywriter for all interactive media including websites and CD-ROMs. Produced and edited television and radio commercials for client campaigns. Fully versed in non-linear editing software. Designed site maps for several websites and performed basic HTML coding and text formatting. Served as point of client contact for half of all agency accounts. Aided in soliciting new business on behalf of agency, including preparing bids and proposals for potential clients.
Bachelor of Arts, English & Anthropology/Sociology, 1995 — 1999
Study Abroad: London, Spring 1998
Grade Point Average: 3.7
Honors: Cum Laude Graduate, Phi Beta Kappa, Governor's Scholar, 7 time Dean's List Student
1991 — 1995
Sports, science fiction, movies, politics, history, writing
The Vault-Science Fiction Writers' Meetup, Louisville Science Fiction Readers Meetup,
Phi Beta Kappa