Jay Feitlinger

President at StringCan Interactive

Location: Phoenix, Arizona Area
Industry: Marketing and Advertising

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

See who you and Jay Feitlinger know in common
Get introduced to Jay Feitlinger
Contact Jay Feitlinger directly

View Full Profile

Jay Feitlinger's Overview

Current

President at StringCan Interactive
Co-Founder at ShopTab

Past

Vice President - Arizona Chapter at SEMPO
Account Director at Sitewire Marketspace Solutions
Co-Founder at Amass Magazine

Arizona Real Estate Agent at Keller Williams Realty
Owner of Scottsdale / Phoenix Franchise at Aussie Pet Mobile
Regional Sales Manager at MCI WorldCom
Channel Account Executive at Winstar Communications
Channel Marketing Manager at MicroAge
Account Services Coordinator at Moses Anshell

see less

see all

Education

Arizona State University, W. P. Carey School of Business
Livingston High School

Recommendations

20 people have recommended Jay

Connections

500+ connections

Websites

I spend an inordinate (some would say insane) amount of time talking, listening and learning about current and future opportunities in the interactive space. Over the past 15 years in traditional and online marketing I have been passionate about leveraging online marketing and social media to help businesses (especially those in eCommerce, Restaurant, Retail and Real Estate) connect with their consumers.

Outside of work I can be found biking, reading, hiking, camping, trying out a new restaurant and sharing that experience with Yelp, or spending time on the playground with my daughters, Lexi and Ella. My wife, Rachel, is a WAHM (Work At Home Mom) with her online baby business, Little Butterfly Kiss (www.littlebutterflykiss.com) and Fancy Feet Flip Flops (www.fancyfeetflipflops.com). When an available baby sitter can be found (we're looking at you, Nana Judy), we take time off from our hectic lives by traveling, enjoying wine and discussing our next business idea. Our scary average so far is starting a new business every 15 months so we keep our CPA quite busy.

Those that know me say I am really good at coming up with ideas that solve the problem at hand and I love getting my hands dirty by figuring out how to make something work. I often feel like a juggler, both at work and at home, and am known for working hard and playing even harder.

I am also known for being a class clown, which is a scary line to walk for me, as I am deathly afraid of clowns. I love all the latest techie gadgets and am "crazy about social media and online marketing."

Specialties

Social Media, Online Marketing, Business Consulting, Organic & Pay Per Click Search engine marketing (SEM), UX/UI, Account and Sales leadership, Lead generation, Marketing planning, Franchise sales, Event planning, Web Design and Development

President

StringCan Interactive

Privately Held; 1-10 employees; Marketing and Advertising industry

August 2010 – Present (1 year 10 months) Scottsdale, Arizona

StringCan Interactive, a strategic Internet marketing and social media agency launched in August 2010. What sets us apart from the others? We apply entrepreneurial spirit and passion to every project we agree to take on. We ONLY care about results. If you want traffic we are the wrong agency for you. If you want a significant increase to your bottom line give us a call.

StringCan is focused on customer connections! We work with clients to create an aligned relationship between you and your targeted customer. We accomplish what you want, by giving your customers what they need and ensure expectations and results are exceeded. We go where your customers are already at online and determine the most effective way to get them to want to engage with you!

Our service offering focuses on:
: Strategic Digital Planning
: Market Research
: Branding
: Content Strategy
: Search Engine Marketing
: Social Media Marketing
: Mobile Marketing
: Website / Application Design and Development

Co-Founder

ShopTab

Privately Held; 1-10 employees; Internet industry

September 2009 – Present (2 years 9 months) Scottsdale, Arizona

My business partner and I founded ShopTab with Facebook as a way for retailers to monetize their Facebook fan pages by creating a shop tab with featured products, social sharing and a link to buy. Used by companies of all sizes such as Barneys NY, Coleman, Sensa and Fiji Water to get results from Facebook.

Learn more by visiting http://www.shoptab.net

Vice President - Arizona Chapter

SEMPO

Nonprofit; 1-10 employees; Marketing and Advertising industry

June 2009 – June 2011 (2 years 1 month)

SEMPO AZ is a local working group of SEMPO -- the Search Engine Marketing Professionals Organization and its mission is to provide support to those in the Arizona market involved in and interested in search engine marketing. SEMPO AZ's aim is to provide its members with networking opportunities, training and industry best practices.

As Vice President of SEMPO AZ, I work with the SEMPO AZ board to identify, secure and plan the programming for monthly and quarterly networking events, meet with prospective members and explain the value of SEMPO, and promotion and marketing of the monthly events through the Website, Facebook, Linkedin, and Twitter.

Account Director

Sitewire Marketspace Solutions

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2003 – August 2010 (6 years 9 months) Tempe, Arizona

Sitewire - Big ideas, adaptive tactics, detailed and flawlessly executed local, mobile, social and search strategies that add to clients bottom line.

Part of the leadership team at Sitewire, my primary role as Account Director was to work directly with clients in understanding their marketing and business objectives and create internet marketing strategic plans to accomplish their needs. My approach is to put peoples' needs and objectives at the forefront of strategy, from which tactics and measurement follow. I surround myself with smart people and utilize my team and resources to exceed expectations.

: Supervise Account and Media team of 5 online marketing professionals responsible for online marketing plans and campaigns. Manage all HR functions such as, performance reviews, recruitment, and mentoring. Train and supervise client services in creation and implementation of online marketing plans.
: Responsible for client relationship management of start-up through Fortune 500 clients, such as Under Armour, Pulte Homes and The Irvine Company, including weekly calls, contract negotiation, interactive education and recommendations, monthly meetings and regular strategy sessions.
: Generate ideas with leadership team on future direction, company goals and vision, and financial planning. Report directly to the agency president and primary back-up for Vice-President
: Oversee allocation of over $2mm in media annually.
: Annual internal planning, forecasting and P&L.
: Provide online marketing and social media subject matter expertise to business development team and prospective clients.
: Develop and teach Media School social media curriculum 3+ times per year. Train client services team on new processes and technologies.
: External speaking engagements, and public relations and networking.

Co-Founder

Amass Magazine

January 2004 – March 2008 (4 years 3 months)

Amass Magazine, part of VHI Publishing LLC, was a monthly magazine for those with the interest AND financial capacity to invest in Arizona business and real estate opportunities.

The magazine was published monthly and was full of actual listings - opportunities for the here and now. From Arizona businesses for sale to Arizona residential rental property, land investments to commercial real estate, Amass was meant for the investors serious about accumulating wealth through Arizona-based opportunities.

It was started out of necessity, as we are also investors and had a hard time finding a source of current listing opportunities - all in one place, regardless of the asset opportunity. Amass provided that source to investors statewide. The negative real estate economy was not kind to the magazine and in interest of focusing on bigger opportunities the business was closed after 4 years.

Arizona Real Estate Agent

Keller Williams Realty

Privately Held; 10,001+ employees; Real Estate industry

October 2002 – January 2008 (5 years 4 months)

Provide clients, family, and friends real estate consulting services. Utilize personal real estate investing experience to ensure clients highest rate of return. Extensive knowledge of Arizona real estate market. Specializing in investment income properties (i.e. fourplex, duplex, rental income, etc.)

Owner of Scottsdale / Phoenix Franchise

Aussie Pet Mobile

Privately Held; 1-10 employees; Consumer Services industry

November 2002 – August 2005 (2 years 10 months) Scottsdale, Arizona

Our franchise business was called Aussie Pet Mobile Scottsdale. Highlights of this business were as follows:
: Successfully developed new franchise territory into a profitable business within 14 months. Sold the business during 3rd year of business.
: Purchased exclusive territory rights for North Phoenix and Scottsdale area for franchisor Aussie Pet Mobile Inc. This pet grooming service provides a convenient mobile service directly to customer homes.
: Analyzed UFOC of various franchise systems, and completed significant due diligence prior to purchasing franchise.
: Developed business plan, marketing plan, customer engagement process, sales incentive plan, investment analysis, creation of Limited Liability Company (LLC). Oversee all legal and accounting requirements.
: Designed aggressive investment and budget analysis of break even at 14th month. Exceeded that goal and broke even during 7th month.

Regional Sales Manager

MCI WorldCom

Public Company; 10,001+ employees; VZ; Telecommunications industry

December 1998 – March 2003 (4 years 4 months)

Initially started with Compuserve which was acquired by UUNet, then acquired by WorldCom and then MCI and WorldCom merged. During these transitions and role changes, accomplishments and responsibilities were as follows:
: Awarded Top Sales Executive for 2001 and 2002, achieved over 276% quota in 2001 and 194% in 2002.
: Continually surpassed monthly quota in new contract billing. Developed, on average, 4 new contractual partnerships on a monthly basis.
: Provided sales expertise and overlay assistance to all field based sales associates in the Southwest territory.
: Traveled to each Southwest field branch office to meet with sales executives and management to review current opportunities, communicate service updates and roll out schedules, provide industry knowledge of the telecommunication and technology sectors, meet with current and prospective customers to uncover opportunities, and develop business strategies to earn business.
: Developed relationships with vendors and partners to recommend turnkey IT solutions to customer base.
: Met with current and prospective customers to uncover opportunities, and develop business strategies to earn business.
: Upon new service agreement, responsible for overseeing team that implemented new service roll out (both domestic and international).
: Monthly meetings with large clients, such as Honeywell, American Express, Petsmart, etc. to present on project status, usage statistics, service enhancement and recommendations

Channel Account Executive

Winstar Communications

Public Company; 1001-5000 employees; WCII; Telecommunications industry

June 1998 – December 1998 (7 months)

: Responsible for developing WinStar’s Broadband Services Value Added Reseller (VAR) Indirect Channel.
: Managed the relationships with indirect channel partners, such as mass integrators, solutions providers, and distributors.
: Communicated channel programs to VARs. Established contractual agent and reseller relationship with VARs.
: Trained VARs on Internet technology and sales strategies to meet customer needs.
: Recommended hardware, software, and network integration services to assist VARs turnkey solution offerings.

Channel Marketing Manager

MicroAge

Privately Held; 51-200 employees; Information Technology and Services industry

January 1996 – June 1998 (2 years 6 months)

: Managed the marketing development of a new department within both MicroAge and spin-off Pinacor, responsible for assembling "house brand" computer systems, generating an incremental $100 million in yearly projected sales.
: Achieved marketing development quota in excess of $250,000 per quarter, which funded profitable marketing efforts.
: Supervised implementation of approved manufacturer marketing plans, including participation and development of advertisements, events, training's, and incentive programs.
: Responsible for development, maintenance, and funding of departmental Internet and Intranet site
: Coordinated production of pricing catalog, gathering information from over fifty associates across the company and printing for distribution to 20,000 customers
: Event planning for vendors, partners, and associates.
: Designed, and Implemented effective sales training events

Account Services Coordinator

Moses Anshell

Privately Held; 51-200 employees; Marketing and Advertising industry

April 1995 – January 1996 (10 months) Phoenix, Arizona Area

During junior year at Arizona State University, was awarded a part time position as an account services coordinator at Moses Anshell advertising agency.

Responsibilities included:
: Assisted account executives in development of diverse marketing, advertising, and public relation initiatives.
: Participated in marketing and client brainstorming sessions.
: Manged consumers’ requests for advertising assets, such as film footage.
: Developed filing system to streamline and improve response time for creative assets.
: Responsible for advertisement deadlines and media placement.

Bachelor of Science, Marketing, Advertising

Arizona State University, W. P. Carey School of Business
- Marketing

Arizona State University, W. P. Carey School of Business

Bachelor of Science, Marketing, Advertising

1992 – 1996

ASU - Arizona State University

Activities and Societies: Delta Sigma Phi Fraternity, American Marketing Association (AMA), ASU Business

Livingston High School

1988 – 1992

Websites:

Interests:

search engine marketing, hiking, fishing, family, interactive online marketing, publishing, real estate investing, commercial real estate, arizona, cooking, dining, biking, website design and development, small business consulting, reading, traveling, steak, italian food, pizza, and so on....

Groups and Associations:

SEMPO (Search Engine Marketing Professional Organization, AZIMA, , American Marketing Association (AMA), Scottsdale Arizona Association of Realtors (SAAR), ASU Spirit of Enterprise, Phoenix Chamber of Commerce, Scottsdale Chamber of Commerce, Arizona Internet Professionals Association, AZIPA.org, Rich Dad Club, Scottsdale Jewish Community, Har Zion Congregation