Jay Ehret

Current

Chief Officer of Awesomeness at The Marketing Spot, Inc.

Past

Contributor at The Age of Conversation
Host and producer at Waco Wine and Food Hour
Account Executive at Clear Channel Communications

Sales Manager at Clear Channel Communications

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Education

Baylor University - Hankamer School of Business
Killeen High School

Recommended

2 people have recommended Jay

Connections

401 connections

Industry

Marketing and Advertising

Websites

Jay Ehret’s Summary

My first real job out of high school was as a guard for the Texas Department of Corrections, which paid for my junior college degree in Telecommunications and a lot of toys!

Then I spent 17 years in radio broadcasting and one hidden year selling cars before starting a business in 2001.

From my humble beginnings as a DJ at a small radio station in Gatesville, Texas I worked in almost every job in radio. After being a DJ, I was a copywriter, then a production director, then an account executive, eventually I was a sales manager (7 1/2 years, my longest stint) and finally back into sales again for the final two years of my radio career (and the most fun).

Along the way, I developed an appreciation of wine which led me to co-found the Heart of Texas Wine and Food Festival in Waco, benefitting the Waco Humane Society. Last year in its 8th year, 1200 people attended.

My appreciation of wine led to me starting the Waco Wine and Food Hour, a radio show I hosted for almost three years on local radio stations. In addition, I helped start the Central Texas Chapter of the Wine Society of Texas. As you can see, I like wine!

When I started The Marketing Spot, I believed I was starting my business. Since that time I have come to realize that I am just a steward of a business that belongs to God. The revelation has freed me from so much stress and has opened doors that only God can open.

The Marketing Spot specializes in working with locally owned, small businesses. Why? Small businesses are the backbone of a community. Small businesses give a community its flavor and character. Without small businesses, every town would look just like every other town.

God has led me on an amazing journey around the world, with mission causes in Bangladesh and India close to my heart.

Jay Ehret’s Specialties:

Building marketing plans, marketing, advertising, branding, customer experience, word-of-mouth, public relations, speaking, consulting

Jay Ehret’s Experience

Chief Officer of Awesomeness

The Marketing Spot, Inc.

(Marketing and Advertising industry)

October 2001 — Present (8 years 2 months)

I help entrepreneurs change their status quo through the power of marketing. But it's not about me, it's about you. I help you bring out that unique and sexy brand that's hiding inside of you.Together we take your entrepreneurial passion and make it interesting.

First we build a marketing plan that's the real you. Next, we create a strategy that gives you a return on your marketing investment. Finally, through coaching, you are empowered to understand and implement your own marketing plan.

Power to the small business!
Contributor

The Age of Conversation

(Marketing and Advertising industry)

2008 — 2008 (less than a year)

Contributed a chapter to the collaborative book, Age of Conversation II: Why Don't they get it. Also hosted the Age of Conversation podcast.
Host and producer

Waco Wine and Food Hour

(Marketing and Advertising industry)

2001 — 2004 (3 years )
Account Executive

Clear Channel Communications

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

August 1999 — October 2001 (2 years 3 months)

Advertising Sales & Training
Sales Manager

Clear Channel Communications

(Public Company; 1001-5000 employees; Broadcast Media industry)

November 1996 — August 2001 (4 years 10 months)

Was the radio advertising sales manager of KTWX Broadcasting in November of 1996 when GulfStar Communications (an early iteration of Clear Channel) purchased KWTX-FM/AM. From that time until my eventual move back in to sales, I was sales manager of general sales manager of several radio stations.

Jay Ehret’s Education

Baylor University - Hankamer School of Business

BBA , Finacial Services and Planning , 1993 — 1999

Finished my degree as a "non-traditional student" in May of 1999 at the age of 37. In '93 I decided that it was time to get my degree. I had a false start at Baylor in '86 and decided that I first needed to be a good husband and provider for my family.

In '93 I realized that if I had stuck it out back in '86, I would have already had my degree. The concept of opportunity cost hit me squarely between the eyes.

Activities and Societies:

Worked full time during every hour of college I earned.
Killeen High School

High School Diploma , Journalism , 1977 — 1980

Activities and Societies:

ROTC, ROTC Drill Team, School newspaper