Business Development Manager at Lonely Planet / BBC Worldwide
San Francisco Bay Area
- Current
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- Business Development Manager at Lonely Planet
- Writing Instructor at Mediabistro.com
- Writer / Producer at Outwester Media
- Past
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- Senior Commissioning Editor at Lonely Planet Publications / BBC Worldwide
- Commissioning Editor at Lonely Planet Publications / BBC Worldwide
- Digital Media Assistant at San Francisco State University
- Instructional Developer at Kaplan
- Writer / Editor at Via Magazine
- Instructional Developer at Converse International School of Languages
- Client Services at Hostelling International, San Francisco
- Account Fulfillment at Fine Print Distributors
- Education
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- San Francisco State University
- University of Delaware
- Recommended
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1 person has recommended Jay - Connections
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367
connections
- Industry
- Media Production
- Websites
Jay Cooke’s Summary
Travel content expert with 15 years experience. Business Development Manager working with partner clients in conceptualizing, executing and delivering custom print and digital content solutions. Award-winning product development manager. Skilled in setting budgets and timelines. Writer, editor, media trainer. Skilled communicator and public speaker.
Jay Cooke’s Specialties:
business development, content management, web development, project management, budgeting and acquisitions, writing and editing, travel marketing, publicity
Jay Cooke’s Experience
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Business Development Manager
Lonely Planet
(Privately Held; 201-500 employees; Publishing industry)
August 2008 — Present (1 year 5 months)
Develop and manage custom print and digital content solutions for clients.
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Writing Instructor
Mediabistro.com
(Writing and Editing industry)
March 2005 — Present (4 years 10 months)
* Lead online and live professional media development courses including Introduction to Travel Writing, Travel Writing Boot Camp, Advanced Travel Writing, and Perfect Pitching.
* Develop instructional materials and career development plans for hundreds of clients.
* Assess and instruct clients. -
Writer / Producer
Outwester Media
(Public Relations and Communications industry)
January 1998 — Present (12 years )
* Founded and manage an independent travel media production company.
* Contribute content and commentary to markets including National Geographic Traveler, Business Traveler, Via, Wired, the San Francisco Chronicle, Cooking Light, the San Francisco Bay-Guardian, Travelers' Tales, Rick Steves Radio, Publishers Weekly & the New York Times.
* Lecture on travel media and facilitate seminars for professional organizations including the American Society of Journalists and Authors, the North American Travel Journalists Association, the San Francisco Bay Area Publicity Club, UC Berkeley School of Journalism, UCLA and more.
* Create and develop mixed-media travel/lifestyle content for partner clients, and provide product marketing and publicity support.
* Blog about travel news, travel media, emerging destinations and new media solutions at www.travelwritershappyhour.com. Run the Travel Writer's Happy Hour, each third Thursday in San Francisco. -
Senior Commissioning Editor
Lonely Planet Publications / BBC Worldwide
(Privately Held; 201-500 employees; Publishing industry)
April 2008 — July 2008 (4 months)
* Product development manager, Latin America & the Caribbean, for Lonely Planet, the world's largest travel publisher, part of BBC Worldwide.
* Manage team of two Commissioning Editors and multiple freelancers.
* Ideate and execute global publishing strategy.
* Commission and create print and digital travel content.
* Set budgets and manage projects to strict fiscal and deliverable timelines.
* Advocate for brand as spokesperson in media engagements and marketing campaigns. -
Commissioning Editor
Lonely Planet Publications / BBC Worldwide
(Privately Held; 201-500 employees; Publishing industry)
May 2003 — March 2008 (4 years 11 months)
* Project manager, US East guidebook list. Commissioned, briefed and managed multiple book projects, including Society of American Travel Writers Gold Medal-winning New Orleans 4.
* Wrote and edited print and digital features.
* Set budgets and timelines and managed to key deliverables.
* Ideated and developed custom publishing products for client partners including Sony, REI, Starwood, Progressive, Ben & Jerrys, and American Express.
* Managed "Travels with Lonely Planet" column, syndicated globally with 7 million circulation reach.
* Strategized and led company response to Hurricane Katrina, culminating in award-winning guidebook. -
Digital Media Assistant
San Francisco State University
(Media Production industry)
December 2000 — June 2004 (3 years 7 months)
* Assisted students and instructors in Multimedia Studies Program at San Francisco State University.
* Led class IT support in Photoshop, Flash, HTML, Web Design, Dreamweaver, Brand Strategies, Interaction Design, and Information Design. -
Instructional Developer
Kaplan
(Public Company; Professional Training & Coaching industry)
May 2001 — May 2003 (2 years 1 month)
* Developed and implemented instructional English language material for multinational clientele.
* Structured and led classes, managed students, developed curricula. -
Writer / Editor
Via Magazine
(Writing and Editing industry)
September 2000 — April 2001 (8 months)
* Wrote and edited travel news and feature articles for this 3-million circulation publication of the California State Automobile Association.
* Managed events section.
* Checked facts, procured art, assisted authors. -
Instructional Developer
Converse International School of Languages
(Privately Held; 11-50 employees; Professional Training & Coaching industry)
May 1999 — August 2000 (1 year 4 months)
* Structured and led advanced business English and test-preparation classes.
* Assessed clients and created career development plans. -
Client Services
Hostelling International, San Francisco
(Hospitality industry)
October 1997 — September 1998 (1 year )
* Advised and assisted clients on San Francisco and California travel opportunities.
* Structured and led group activities. -
Account Fulfillment
Fine Print Distributors
(Media Production industry)
November 1994 — April 1996 (1 year 6 months)
* Processed and filled customer orders for this periodical distributor with 1600+ titles.
* Performed quality control checks.
Jay Cooke’s Education
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San Francisco State University
Multimedia Studies, Integrated Marketing, Project Management 2000 — 2004
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University of Delaware
BA , Journalism , 1987 — 1991
Additional Information
Jay Cooke’s Websites:
Jay Cooke’s Interests:
travel media, cross-platform content management and production, podcasting, branding strategies, social networking, project management, fair trade, rebuilding New Orleans, light rail, travel trends, contemporary literature, backcountry camping, cooking
Jay Cooke’s Groups:
Mediabistro.com, Bay Area Travel Writers, Lonely Planet author community
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Travel, Tourism & Hospitality Group -
ThoseinMedia -
Travel 2.0: Interactive Travel Industry Professionals -
Online Lead Generation -
Travel Media Pros -
Travel & Tourism Industry Professionals Worldwide -
Media & Entertainment Professionals -
World Wide Travel Writers -
Travel Writers Happy Hour -
Online Travel Technology -
Media Professionals San Francisco Bay Area -
Social Media in Travel -
PhoCusWright
Jay Cooke’s Honors:
2007: Gold Medal, New Orleans 4, Society of American Travel Writers Lowell Thomas Awards
2006: Silver Travel Guide award, New York City 5, ForeWord Magazine
Jay Cooke’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
