Jayarama Emani

Current

Consultant & AVP - CorpCom at Spandana - A Micro Finance Company

Past

Sr. Manager - MarkCom, APAC Region at Sierra Atlantic IDC
Manager - Communications, Bangalore BU at IBM Daksh
Manager - Communications, GSC Hyd - I at HSBC Global Resourcing

MarkCom Consultant at Nexiecom India
Manager, Corporate Communications at Tanning Technology, India - Hyderabad
Sr. Business Reporter/Sub-Editor at The Deccan Chronicle
Business Correspondent at Dalal Street Investment Journal

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4 more...

Education

IGNOU
University of Hyderabad
Osmania University

Nagarjuna Jr. College
Fr. Roch Memorial High School

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2 more...

Recommended

15 people have recommended Jayarama

Connections

485 connections

Industry

Public Relations and Communications

Websites

Jayarama Emani’s Summary

Jayarama is a Business Journalist turned MarkCom Professional. His career objective is to enable companies – COMMUNICATE FOR RESULTS as also help build their reputation with stakeholders and communities in Hyderabad.

DOMAINS - Media & Entertainment, IT, ITeS, HR, Energy, Web2.0, Finance & Banking.

Jayarama Emani’s Specialties:

Branding and Identity, Marketing Communications,Corporate communications, media relations, IPO communications, Crisis Management, Industry Associations/Analyst Relations, Corporate Social Responsibility, Online communities, Intranets and web marketing.

Jayarama Emani’s Experience

Consultant & AVP - CorpCom

Spandana - A Micro Finance Company

(Financial Services industry)

February 2009 — Present (11 months)

Spandana is one of the fastest expanding micro finance institutions in the country. It is not only amongst the largest MFIs, but also the most efficient in the country with an operating expense ratio of 5.5% on portfolio.

Spandana endeavors to serve its clients by addressing their complete credit needs so as to bring in significant impact in their living standards.
Sr. Manager - MarkCom, APAC Region

Sierra Atlantic IDC

(Privately Held; Information Technology and Services industry)

May 2008 — February 2009 (10 months)

Supporting the Global Marketing Team with Services Marketing, Analyst Relations, PR, Events and Webinars as also working as the Brand Evangelist for the Indian operations based-out of Hyderabad.

Was the key architect of the exhibit of the company at the Oracle Open World convention at San Francisco, California. Attended the event and was instrumental in supporting the company's initiative to generate leads.
Manager - Communications, Bangalore BU

IBM Daksh

(Privately Held; Information Technology and Services industry)

June 2006 — May 2008 (2 years )

Post the merger of IBM and Daksh, played the role of a change management specialist to ensure both the organizations were on the same page. Evolved communication strategies to project IBM Daksh as a "Great Place to Work."

As a key member of the IBM Daksh Corporate Office, ensured positive coverage of IBM Daksh in the “Press” at the National and International Levels.

Represented IBM Daksh at all Nasscom and other trade initiatives to enhance its brand image.
Manager - Communications, GSC Hyd - I

HSBC Global Resourcing

(Information Technology and Services industry)

April 2004 — June 2006 (2 years 3 months)

Managed the Media campaign of HSBC's Board visit to Hyderabad for the inauguration of its H2 facility, Training Centre and the Madhapur Mandal School (a HSBC - CSR initiative) on a single day. This was the first ever board visit in the 150-yr-old history of HSBC in India.

Identified community projects for HSBC to sponsor, in line with strategic focus on education and community. Built awareness of community initiatives with staff and drove programmes with staff to add value, build team spirit and raise HSBC’s image in public.

Generated presentations for the Senior Management Team to portray HSBC as the “Employer of Choice” in line with the “Discover the Real You” concept across couple of Indian Universities.

Successfully managed the complex project of “Voices 2006” - an employee satisfaction survey, in which 22,000 employees of HSBC GR across 5 countries participated. Planned and implemented all facets of this project; achieved an overall response rate of 94%.
MarkCom Consultant

Nexiecom India

(Public Relations and Communications industry)

May 2003 — April 2004 (1 year )

End-to-end conception and creation of marketing content. This includes corporate marketing collateral, product marketing collateral, pre-sales white papers, bylined articles, press releases, web site content, customer newsletters, content for awards, etc.
Manager, Corporate Communications

Tanning Technology, India - Hyderabad

(Information Technology and Services industry)

June 2000 — May 2003 (3 years )

Tanning Technologies was in a start-up mode when I joined it. The need of the hour was supporting the US teams in their marketing effort as also develop Tanning as a brand in India.

I lead the Marketing, PR, Ad and Recruitment campaigns that resulted in Tanning becoming a 250+ employee company in less than 14 months.
Sr. Business Reporter/Sub-Editor

The Deccan Chronicle

(Newspapers industry)

January 1997 — June 2000 (3 years 6 months)

As a Sr. Business Correspondent ran a column names "Men Who Matter" that profiled illustrious sons of Andhra Pradesh who put it on the World Map. It included likes of Ramalinga Raju (CMD of Satyam Computers) and Anji Reddy (Chairman of Dr. Reddy's Laboratories).

From analyzing and reporting in-depth investigative news items on IT, economy, capital market, business and finance, banking and technology, with a view to making the Business Chronicle more vibrant and reader-useful, I also introduced a weekly column “Broker Point” that talked about what's hot on the stock exchanges that week.
Business Correspondent

Dalal Street Investment Journal

(Newspapers industry)

August 1994 — January 1997 (2 years 6 months)

Jayarama Emani’s Education

IGNOU

PGDM , Management , 1997 — 1999
University of Hyderabad

Masters' , Economics , 1991 — 1993
Osmania University

B.A. , Economics, Political Science, Public Administration , 1988 — 1991
Nagarjuna Jr. College

Intermediate , MPC , 1986 — 1988
Fr. Roch Memorial High School

I - Xth Class , 1976 — 1986