Jayakumar Hariharan

Current

• Manager, Marcom at Bangalore based Company

Education

• Mahatma Gandhi University

Recommended

4 people have recommended Jayakumar

Connections

24 connections

Industry

Information Technology and Services

Websites

• My Blog

Jayakumar Hariharan’s Summary

Over eighteen years in the arena of authoring, managing, and delivering business communication that orchestrates Brand Value, Customer Value, and Competitive Advantage.

Owns the Marcom function of a leading Automotive Internet Company with Fortune 10 tie-ups.

Hands-on experience in driving the three critical success factors of 21st century business -- Innovation, Optimization, and Outsourcing.

Understands communication in the larger context of a rapidly evolving world where individuals, markets, technologies, and media preferences are constantly changing.

Understands the underlying trends, concepts and standards: from basics like the Chicago Manual of Style to SEO - SEM, Social Media, Viral Marketing, etc.

Adapt at quickly orienting to a geographically dispersed, 24 x 7 multi-cultural work environment to “hit the ground running”.

Jayakumar Hariharan’s Specialties:

Corporate branding, positioning, and business communication.

Jayakumar Hariharan’s Experience

• Manager, Marcom

  Bangalore based Company

  (Public Company; 201-500 employees; Information Technology and Services industry)

  December 2004 — Present (3 years 11 months)

  Brand Positioning, Brand Promotion, Brand Marketing, Corporate Promotions.
  
  Corporate and product websites, portals, presentations.
  
  Case-studies and while papers.
  
  Database marketing, email campaigns, newsletters

Additional Information

Jayakumar Hariharan’s Websites:

• My Blog

Jayakumar Hariharan’s Interests:

Business Communication, Marketing Communication, Content, Design, Music, Poetry, Arts. Curious, inquisitive, hands-on - I made my first working radio out of a cardboard piece fashioned as a PCB and old Vacuum tubes, and read "And Quiet Flows The Don" when I was 11. Perhaps the only Marcom guy in the world who tries out the newest Linux flavor at 2 in the night!

Jayakumar Hariharan’s Groups:

•    eOffice
•    Web 2.0
•    LinkEds & writers
•    Informed Ideas For Writers
•    Automotive Digital Marketing
•    e-Media 2.0

Jayakumar Hariharan’s Honors:

Awards up to the inter-university level in creative writing.

Featured in "Kalalaya Kavitha", an Anthology of Campus Poetry published by the University of Kerala

Over 100 published articles

Jayakumar Hariharan’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch