Jayakumar Hariharan

Marketing Communication professional creating results in the Fortune 500 space

India

Current
Education
  • Mahatma Gandhi University
Connections
51 connections
Industry
Information Technology and Services
Websites

Jayakumar Hariharan’s Summary

Over eighteen years in authoring, managing, and delivering business communication that orchestrates Brand Value, Customer Value, and Competitive Advantage.

Owns the Marcom function of a leading Automotive Internet Company with Fortune 10 tie-ups.

Hands-on experience in driving the three critical success factors of 21st century business -- Innovation, Optimization, and Outsourcing.

Understands communication in the larger context of a rapidly evolving world where individuals, markets, technologies, and media preferences are constantly changing.

Understands the underlying trends, concepts and standards: from basics like the Chicago Manual of Style to SEO - SEM, Social Media, Viral Marketing, etc.

Adapt at quickly orienting to a geographically dispersed and culturally diverse 24 x 7 work environment, to “hit the ground running”.

Jayakumar Hariharan’s Specialties:

Corporate branding, positioning, and business communication.


Jayakumar Hariharan’s Experience

  • Manager, MARCOM

    Logix Microsystems Ltd

    (Public Company; Information Technology and Services industry)

    December 2004Present (5 years )

    Brand Positioning, Brand Promotion, Product and Solutions Marketing, Corporate Promotions.

    Corporate and product websites, portals, presentations.

    Case-studies and white papers.

    Database marketing, email campaigns, newsletters


Additional Information

Jayakumar Hariharan’s Websites:

Jayakumar Hariharan’s Interests:

Business Communication, Marketing Communication, Content, Design, Music, Poetry, Arts. Curious, inquisitive, hands-on - I made my first working radio out of a cardboard piece fashioned as a PCB and old Vacuum tubes, and read "And Quiet Flows The Don" when I was 11. Perhaps the only Marcom guy in the world who tries out the newest Linux distro at 2 in the night!

Jayakumar Hariharan’s Groups:

  •    eOffice
  •    Inbound Marketers - For Marketing Professionals
  •    Web 2.0
  •    LinkEds & writers
  •    Informed Ideas For Writers
  •    Automotive Digital Marketing
  •    e-Media 2.0
  •    Logix Microsystems / Izmocars - Alumni

Jayakumar Hariharan’s Honors:

Awards up to the inter-university level in creative writing.

Featured in "Kalalaya Kavitha", an Anthology of Campus Poetry published by the University of Kerala

Over 100 published articles


Jayakumar Hariharan’s Contact Settings

Interested In:

  • expertise requests
  • reference requests
  • getting back in touch

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