Jayakumar Hariharan

Current

• Manager, MARCOM at Logix Microsystems Ltd

Education

• Mahatma Gandhi University

Recommended

7 people have recommended Jayakumar

Connections

51 connections

Industry

Information Technology and Services

Websites

• My Blog
• My Company
• My Company

Jayakumar Hariharan’s Summary

Over eighteen years in authoring, managing, and delivering business communication that orchestrates Brand Value, Customer Value, and Competitive Advantage.

Owns the Marcom function of a leading Automotive Internet Company with Fortune 10 tie-ups.

Hands-on experience in driving the three critical success factors of 21st century business -- Innovation, Optimization, and Outsourcing.

Understands communication in the larger context of a rapidly evolving world where individuals, markets, technologies, and media preferences are constantly changing.

Understands the underlying trends, concepts and standards: from basics like the Chicago Manual of Style to SEO - SEM, Social Media, Viral Marketing, etc.

Adapt at quickly orienting to a geographically dispersed and culturally diverse 24 x 7 work environment, to “hit the ground running”.

Jayakumar Hariharan’s Specialties:

Corporate branding, positioning, and business communication.

Jayakumar Hariharan’s Experience

• Manager, MARCOM

  Logix Microsystems Ltd

  (Public Company; Information Technology and Services industry)

  December 2004 — Present (5 years )

  Brand Positioning, Brand Promotion, Product and Solutions Marketing, Corporate Promotions.
  
  Corporate and product websites, portals, presentations.
  
  Case-studies and white papers.
  
  Database marketing, email campaigns, newsletters

Additional Information

Jayakumar Hariharan’s Websites:

• My Blog
• My Company
• My Company

Jayakumar Hariharan’s Interests:

Business Communication, Marketing Communication, Content, Design, Music, Poetry, Arts. Curious, inquisitive, hands-on - I made my first working radio out of a cardboard piece fashioned as a PCB and old Vacuum tubes, and read "And Quiet Flows The Don" when I was 11. Perhaps the only Marcom guy in the world who tries out the newest Linux distro at 2 in the night!

Jayakumar Hariharan’s Groups:

•    eOffice
•    Inbound Marketers - For Marketing Professionals
•    Web 2.0
•    LinkEds & writers
•    Informed Ideas For Writers
•    Automotive Digital Marketing
•    e-Media 2.0
•    Logix Microsystems / Izmocars - Alumni

Jayakumar Hariharan’s Honors:

Awards up to the inter-university level in creative writing.

Featured in "Kalalaya Kavitha", an Anthology of Campus Poetry published by the University of Kerala

Over 100 published articles

Jayakumar Hariharan’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch