Javier Poveda García-Noblejas

During my career as a marketing specialist I have worked as an Account Manager for a communication company (now called Adverbo.biz), a Marketing Manager for an IT company (Buongiorno MyAlert), an IT&Internet Project Manager for many companies integrated in Grupo Planeta, and lately in the insurance market as the Deputy Marketing Director for Asisa, and the Product Development Manager for Caser, in the bankassurance department.
Additionally, my educational background in Marketing and Advertising and the Executive MBA in Instituto de Empresa give me a wide vision of the company needs and makes me capable to take part in any of the links included in the marketing chain.
In october 2009 I was promoted to a new position at Caser, as the Internet Development Manager, and began to study the Master in Internet Business at ISDI.

Javier Poveda García-Noblejas’s Specialties:

- Marketing
- Internet strategy
- Project management
- Communication and advertising
- IT & Internet companies and projects
- Customer oriented marketing
- Publishing industry
- Insurance services
- Global marketing strategies

Javier Poveda García-Noblejas’s Experience

Internet Development Manager

Caser Seguros

(Privately Held; Insurance industry)

February 2007 — Present (2 years 10 months)

Definition and development of the company's Internet strategy. Coordination of Internet based projects for the multichannel aproach to the Spanish insurance market.

Former position at Caser:
Product Development Manager
February 2007 – September 2009 (2 years 8 months)

Bankassurance Product Development Manager - Marketing
Manager of an eight-people team focused on:
- Management of the product portfolio for the bankassurance business
- Definition and execution of marketing campaigns (acquisition, retention, cross selling, upselling...)
- Business Intelligence
- Product and market analysis
- Benchmarking activities
- Market research
- Customer oriented marketing
- Member of the Bankassurance Marketing Comitee
- Member of the Marketing Comitee
- Member of the Product Comitee
Deputy Marketing Director

ASISA

(Privately Held; 501-1000 employees; Insurance industry)

June 2006 — January 2007 (8 months)

- Design, implement, and facilitate annual marketing plan.
- Plan and administer marketing budget.
- Oversee firm’s electronic marketing efforts.
- Make staffing and hiring decisions within marketing department.
Project Manager

Grupo Planeta. Information technology & Internet Department

(Privately Held; 1001-5000 employees; Information Technology and Services industry)

March 2002 — June 2006 (4 years 4 months)

Analysis of Planeta Group’s needs in Madrid in projects and businesses connected to IT and Internet. Overall management of IT and Internet projects: consulting; functional definition; cost analysis, stages an milestones; internal and external team coordination; selection and management of external partners; deadline, specification and cost control.
Marketing Manager

Buongiorno MyAlert Spain

(Privately Held; 51-200 employees; Information Technology and Services industry)

February 2000 — December 2001 (1 year 11 months)

Reporting to the Central Marketing Department in Italy, the job functions consisted of adapting and tailoring the global marketing strategy to the Spanish market. These functions included: defining local marketing strategies; promotional communication of the product range in on-line and off-line media; preparing materials for the sales force; managing B2B agreements; working with and coordinating advertising and public relations agencies; organising events, media buying and negotiation.
Account Manager

Grupo Ticket Comunicación

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 1993 — January 2000 (6 years 5 months)

Strategy development, customer contact, managing suppliers and coordinating flow of work. Head of Human Resources.

Javier Poveda García-Noblejas’s Education

ISDI (Instituto Superior para el Desarrollo de Internet)

MIB , Master en Internet Business , 2009 — 2010 (expected)
Instituto de Empresa

Exective MBA , October 2005 — July 2006
CESMA

Marketing and Advertising , 1993 — 1998
Universidad Complutense de Madrid

Business Administration (not finished) , October 1990 — June 1993