Responsible for the Web Development Department at Master D
Zaragoza Area, Spain
Responsible for the Web Development Department at Master D
Zaragoza Area, Spain
Lead the Internet channel in a company with interesting projects, applying my knowledge of project management in my areas of interest: search engine positioning, web sites, Web analytics tools, E-mail Mk, Long Tail, Content Management Systems (CMS), definition of metrics online, Wordpress, blogs, 2.0, online communities, brand Internet positioning, software, XML, etc..
I´m a professional with proven experience in the field of information technology, online marketing and Search Engine Marketing: SEO, SEM, Advertising, Affiliate, etc.. Ability to work in teams, involvement in projects, empathy for customer needs, organizational capacity, trade and communication skills, creative and responsible. Will provide critical analysis and proposals for improvement. I would prepare Web pages SEO optimization, blogs, and give content to the Web sites of the company.
(Education Management industry)
February 2009 — Present (6 months)
Coordination of the Department team in the process of analysis,design, programming and maintaining Web applications.
Tracking of Analytics tools, Online Reputation Management (ORM), Search Engine Optimization (SEO) and generation of content.
(Entertainment industry)
December 2007 — Present (1 year 8 months)
http://www.quieroquemeleas.com.
Responsible for the Authors Community Area. Monthly Newsletters, Online/Offline Media & Bloggers Relationship, Press Releases.
(Privately Held; Internet industry)
May 2007 — February 2009 (1 year 10 months)
o Responsible for management of multiplatform development projects (Interactive Television - mhp, mobile, Web) in Centro de Excelencia para el Desarrollo de Televisión Interactiva (SíTvi). Spain.
o Direct interaction and coordination between the client´s team and the company staff. Client expectatives management
o Project Budget control, team management (Analists, developers and designers). To define process and tasks in consultancy and development projects.
(Internet industry)
February 2005 — April 2007 (2 years 3 months)
o Development and implementation of On Line Marketing activities in export-oriented SMEs, including:
- Improving or developing Web.
- Analysis of web statistics, coordinating the creation and maintenance of the site.
- Development and coordination of SEO strategy (choice of keywords, optimizing the web, strategy links, content). SEM campaign management and GOS (creatives, keywords, landing pages, optimizing bids). Establishment of synergies SEO - SEM - GOS.
- E-mail Marketing: design of communication campaigns through the use of electronic newsletters (segmentation of customer databases, preparation of the message, design, delivery and monitoring of results).
- Agreements with specific sites. Viral marketing and others.
o Investigate, assess and recommend new online channels; monitoring and detection of competition opportunities for generating business.
(Internet industry)
February 2004 — January 2005 (1 year)
o Consulting Data Protection (LOPD) and LSSICE.
o Development of plans or marketing and positioning on the Internet.
o Preparation of the report or for the Award for Business Excellence in Aragon (EFQM model) 2004.
o Teacher training courses: Online Marketing, Advertising on the Internet, e-business legislation, Usability, Search Engine Positioning.
Master , Administración Electrónica de Empresas , 2003 — 2004
LADE , Economics , 1998 — 2003
SEO, SEM, SMO, Web, analytics tools, metrics, analytics, E-mail Mk, Long Tail, content management tools, CMS), Wordpress, blogs, 2.0, online communities, brand positioning, XML, CSS, PHP, HTML