Jason Zhan
Social Media Enthusiast and Social Business Evangelist
- Location
- China
- Industry
- Marketing and Advertising
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Jason Zhan's Overview
- Current
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- Founder, Director at VITAMINE
- Past
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- China Digital Lead, WE Studio D APAC at Waggener Edstrom
- Digital Strategist & Manager of Social Media at Razorfish
- Manager of Social Media Research & Consulting at CIC
- Education
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- Association of International Accountants (AIA)
- Staffordshire University
- Recommendations
-
4 people have recommended Jason
- Connections
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486 connections
- Websites
Jason Zhan's Summary
Jason Zhan Jia is a web savvy digital native with many years experience in the digital marketing / communications industry. He is widely recognized as an expert in Chinese social media, Internet Word of Mouth (iWOM), digital marketing, viral marketing, interactive communications, online research and market intelligence, China Internet trends and culture, and youth digital lifestyle.
Jason Zhan's Experience
China Digital Lead, WE Studio D APAC
Waggener Edstrom
Privately Held; 501-1000 employees; Public Relations and Communications industry
July 2010 – July 2011 (1 year 1 month) China
1. Found a team of social media advisors, digital storytellers, content strategist, and insight analyst.
2. Grow the digital consultancy from start-up to a multi-million revenue business.
3. Create integrated solutions range from immersive online experiences to stories that shift perceptions and shape ideas. Research, discover, craft and measure the story elements that build the greatest impact, maximize clients' Return on Influence in all that we do.
Agency Award:
PRNews: Digital PR Firm of the Year 2011
Key Accounts:
- Pirelli, Chloé, L'Oreal, Abbott, GE Healthcare, and Microsoft
Digital Strategist & Manager of Social Media
Razorfish
Public Company; 1001-5000 employees; pub; Marketing and Advertising industry
June 2009 – July 2010 (1 year 2 months)
1. Co-lead the social media practice for Razorfish China. Manage a team of five social media expertises.
2. Provide overall social media and word of mouth strategy consulting and implement tactics with the team. In addition, establish social media campaign benchmark and tracking/measurement methodology.
3. Build up the research and strategy capability for the agency. Provide solid research-based consulting and innovative solution for clients’ digital strategy plan, cutting-edge initiative, and actionable quick strake.
4. Head up the new client pitch together with account team, creative team, and media team. From brief, proposal, to presentation.
5. Produce regular newsletters, reports, and presentations to educate clients and train internal teams on best practices and case studies.
Key Accounts:
- Nike, Converse, Dior, L’Oreal Pairs, Microsoft, Autodesk
Manager of Social Media Research & Consulting
CIC
Privately Held; 51-200 employees; Market Research industry
August 2006 – June 2009 (2 years 11 months)
1. Head up CIC IT and Consumer Electronic social media projects.
2. Take charge of research and consulting project design, project management and process control, lead a team of analysts to efficiently conduct the project reporting and delivery.
3. Daily client service, communication, and new business development.
Key Accounts:
- Intel, Apple, HP, Nokia, IBM, SAP, Netease, British Council, and Colgate.
Freelance Researcher
CIC
Privately Held; 51-200 employees; Market Research industry
July 2005 – June 2006 (1 year)
1. Be responsible for e-commerce intelligence information gathering, analysis, and interpretation.
2. Regular report and presentation to the QA manager.
Jason Zhan's Education
Association of International Accountants (AIA)
Certificate in Accounting, AIA EXAMINATIONS
2004 – 2006
Financial Accounting, Business Economics, Management Accounting, Company Law, Auditing and Taxation, Business Information Processing.
Staffordshire University
Bachelor (With Honors), Business Administration
2002 – 2006
1. Courses include but not limited to Business Organisation, Project Management, Marketing Research, Marketing Concepts, International Marketing, Buyer Behaviour, Sales Management, Business Finance, Accounting for Decision Making, and HR Management.
2. Top graduate student. Two times receiver of University Scholarship, include the top one for intercommunicating to British.
Jason Zhan's Additional Information
- Websites:
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